Canned Fruit in Uruguay to 2013 (Canned Food)

Introduction

This databook provides key data and information on the Canned Fruit in Uruguay (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The canned fruit category was valued at UYU267m ($11.8m) in 2008, representing a CAGR of 3.6% since 2003.
*By the end of 2013, the canned fruit category will be worth UYU320.3m ($14.1m), with an expected CAGR of 3.7% between 2008 and 2013.
*The canned fruit market volume totaled 6.7 million kg in 2008, representing a CAGR of 2.4% since 2003.
*By the end of 2013, the canned fruit market will total 7.7 million kg, with an expected CAGR of 2.8% between 2008 and 2013.
*The canned fruit market was led by peaches (representing 66.1% of the total value) followed by fruit cocktail and other canned fruit, with an 18.9% and 8.1% market share, respectively. Pears accounts for the remaining 6.9% share.
*Molinos Rio de la Plata S.A. is the market leader with a 42.2% share of the market.
Canned Fruit in Uruguay (Canned Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 9
Value analysis (Uruguayan Peso), 2003?08 9
Value analysis (Uruguayan Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 26
Macroeconomic indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Canned fruit, Uruguay, value by segment (UYUm), 2003?13 11
Figure 2: Canned fruit, Uruguay, category growth comparison, by value, 2003?13 14
Figure 3: Canned fruit, Uruguay, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fruit, Uruguay, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fruit, Uruguay, distribution channels by value (%), 2007?08 21
Figure 6: Annual data review process 32

LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, Uruguay, value by segment (UYUm), 2003?08 9
Table 4: Canned fruit, Uruguay, value forecast by segment (UYUm), 2008?13 10
Table 5: Canned fruit, Uruguay, value by segment ($m), 2003?08 12
Table 6: Canned fruit, Uruguay, value forecast by segment ($m), 2008?13 13
Table 7: Canned fruit, Uruguay, volume by segment (kg, million), 2003?08 15
Table 8: Canned fruit, Uruguay, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fruit, Uruguay, brand share by value (%), 2007?08 18
Table 10: Canned fruit, Uruguay, value by brand (UYUm), 2007?08 18
Table 11: Canned fruit, Uruguay, company share by value (%), 2007?08 19
Table 12: Canned fruit, Uruguay, value by company (UYUm), 2007?08 19
Table 13: Canned fruit, Uruguay, distribution channels by value (%), 2007?08 20
Table 14: Canned fruit, Uruguay, value by distribution channel (UYUm), 2007?08 20
Table 15: Canned fruit, Uruguay, expenditure per capita (UYU), 2003?08 22
Table 16: Canned fruit, Uruguay, forecast expenditure per capita (UYU), 2008?13 23
Table 17: Canned fruit, Uruguay, expenditure per capita ($), 2003?08 23
Table 18: Canned fruit, Uruguay, forecast expenditure per capita ($), 2008?13 24
Table 19: Canned fruit, Uruguay, consumption per capita (kg), 2003?08 24
Table 20: Canned fruit, Uruguay, forecast consumption per capita (kg), 2008?13 25
Table 21: Uruguay population, by age group, 2003?08 (millions) 26
Table 22: Uruguay population forecast, by age group, 2008?13 (millions) 27
Table 23: Uruguay population, by gender, 2003?08 (millions) 27
Table 24: Uruguay population forecast, by gender, 2008?13 (millions) 28
Table 25: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 28
Table 26: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 28
Table 27: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 29
Table 28: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 29
Table 29: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 29
Table 30: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 30
Table 31: Uruguay consumer price index, 2003?08 (2000=100) 30
Table 32: Uruguay consumer price index, 2008?13 (2000=100) 30


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