TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned fruit 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Fruit 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Canned fruit, Venezuela, value by segment (VEFm), 2003?13 11
Figure 2: Canned fruit, Venezuela, category growth comparison, by value, 2003?13 14
Figure 3: Canned fruit, Venezuela, volume by segment (kg, million), 2003?13 17
Figure 4: Canned fruit, Venezuela, category growth comparison, by volume, 2003?13 17
Figure 5: Canned fruit, Venezuela, company share by value (%), 2007?08 19
Figure 6: Canned fruit, Venezuela, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Canned fruit category definitions 3
Table 2: Canned fruit distribution channels 4
Table 3: Canned fruit, Venezuela, value by segment (VEFm), 2003?08 9
Table 4: Canned fruit, Venezuela, value forecast by segment (VEFm), 2008?13 10
Table 5: Canned fruit, Venezuela, value by segment ($m), 2003?08 12
Table 6: Canned fruit, Venezuela, value forecast by segment ($m), 2008?13 13
Table 7: Canned fruit, Venezuela, volume by segment (kg, million), 2003?08 15
Table 8: Canned fruit, Venezuela, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned fruit, Venezuela, brand share by value (%), 2007?08 18
Table 10: Canned fruit, Venezuela, value by brand (VEFm), 2007?08 18
Table 11: Canned fruit, Venezuela, company share by value (%), 2007?08 20
Table 12: Canned fruit, Venezuela, value by company (VEFm), 2007?08 20
Table 13: Canned fruit, Venezuela, distribution channels by value (%), 2007?08 21
Table 14: Canned fruit, Venezuela, value by distribution channel (VEFm), 2007?08 21
Table 15: Canned fruit, Venezuela, expenditure per capita (VEF), 2003?08 23
Table 16: Canned fruit, Venezuela, forecast expenditure per capita (VEF), 2008?13 24
Table 17: Canned fruit, Venezuela, expenditure per capita ($), 2003?08 24
Table 18: Canned fruit, Venezuela, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned fruit, Venezuela, consumption per capita (kg), 2003?08 25
Table 20: Canned fruit, Venezuela, forecast consumption per capita (kg), 2008?13 26
Table 21: Venezuela population, by age group, 2003?08 (millions) 27
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 28
Table 23: Venezuela population, by gender, 2003?08 (millions) 28
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 29
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 29
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 29
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 30
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 30
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 30
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 31
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 31
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 31
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