TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Meat Products 10
Value analysis (Canadian Dollar), 2003?08 10
Value analysis (Canadian Dollar), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 27
Economic analysis 30
Social analysis 34
Technological analysis 37
Legal analysis 42
Environmental analysis 46
Chapter 5 Macroeconomic Profile 50
Macroeconomic indicators 50
Chapter 6 Research Methodology 55
Methodology overview 55
Secondary research 56
Market modeling 57
Creating an initial data model 57
Revising the initial data model 57
Creating a final estimate 58
Creating demographic value splits 58
Primary research 58
Data finalization 59
Ongoing research 59
LIST OF FIGURES
Figure 1: Canned meat products, Canada, value by segment (C$m), 2003?13 12
Figure 2: Canned meat products, Canada, category growth comparison, by value, 2003?13 14
Figure 3: Canned meat products, Canada, volume by segment (kg, million), 2003?13 17
Figure 4: Canned meat products, Canada, category growth comparison, by volume, 2003?13 17
Figure 5: Canned meat products, Canada, company share by value (%), 2007?08 19
Figure 6: Canned meat products, Canada, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 56
LIST OF TABLES
Table 1: Canned meat products category definitions 3
Table 2: Canned meat products distribution channels 4
Table 3: Canned meat products, Canada, value by segment (C$m), 2003?08 10
Table 4: Canned meat products, Canada, value forecast by segment (C$m), 2008?13 11
Table 5: Canned meat products, Canada, value by segment ($m), 2003?08 13
Table 6: Canned meat products, Canada, value forecast by segment ($m), 2008?13 13
Table 7: Canned meat products, Canada, volume by segment (kg, million), 2003?08 15
Table 8: Canned meat products, Canada, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned meat products, Canada, brand share by value (%), 2007?08 18
Table 10: Canned meat products, Canada, value by brand (C$m), 2007?08 18
Table 11: Canned meat products, Canada, company share by value (%), 2007?08 20
Table 12: Canned meat products, Canada, value by company (C$m), 2007?08 20
Table 13: Canned meat products, Canada, distribution channels by value (%), 2007?08 21
Table 14: Canned meat products, Canada, value by distribution channel (C$m), 2007?08 21
Table 15: Canned meat products, Canada, expenditure per capita (C$), 2003?08 23
Table 16: Canned meat products, Canada, forecast expenditure per capita (C$), 2008?13 23
Table 17: Canned meat products, Canada, expenditure per capita ($), 2003?08 24
Table 18: Canned meat products, Canada, forecast expenditure per capita ($), 2008?13 24
Table 19: Canned meat products, Canada, consumption per capita (kg), 2003?08 25
Table 20: Canned meat products, Canada, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Canada’s political landscape 27
Table 22: Analysis of Canada’s economy 30
Table 23: Analysis of Canadian social system 34
Table 24: Analysis of Canada’s technological landscape 37
Table 25: Cost competitiveness – ranking by cost index 38
Table 26: Patents granted by the USPTO 41
Table 27: Analysis of Canada’s legal landscape 42
Table 28: Analysis of Canada’s environmental landscape 46
Table 29: Canada population, by age group, 2003?08 (millions) 50
Table 30: Canada population forecast, by age group, 2008?13 (millions) 51
Table 31: Canada population, by gender, 2003?08 (millions) 51
Table 32: Canada population forecast, by gender, 2008?13 (millions) 52
Table 33: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 52
Table 34: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 52
Table 35: Canada real GDP, 2003?08 (C$bn, 2000 prices) 53
Table 36: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 53
Table 37: Canada real GDP, 2003?08 ($bn, 2000 prices) 53
Table 38: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 54
Table 39: Canada consumer price index, 2003?08 (2000=100) 54
Table 40: Canada consumer price index, 2008?13 (2000=100) 54
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