TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Meat Products 9
Value analysis (Naira), 2003?08 9
Value analysis (Naira), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Canned meat products, Nigeria, value by segment (NGNm), 2003?13 11
Figure 2: Canned meat products, Nigeria, category growth comparison, by value, 2003?13 13
Figure 3: Canned meat products, Nigeria, volume by segment (kg, million), 2003?13 16
Figure 4: Canned meat products, Nigeria, category growth comparison, by volume, 2003?13 16
Figure 5: Canned meat products, Nigeria, company share by value (%), 2007?08 18
Figure 6: Canned meat products, Nigeria, distribution channels by value (%), 2007?08 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Canned meat products category definitions 3
Table 2: Canned meat products distribution channels 4
Table 3: Canned meat products, Nigeria, value by segment (NGNm), 2003?08 9
Table 4: Canned meat products, Nigeria, value forecast by segment (NGNm), 2008?13 10
Table 5: Canned meat products, Nigeria, value by segment ($m), 2003?08 12
Table 6: Canned meat products, Nigeria, value forecast by segment ($m), 2008?13 12
Table 7: Canned meat products, Nigeria, volume by segment (kg, million), 2003?08 14
Table 8: Canned meat products, Nigeria, volume forecast by segment (kg, million), 2008?13 15
Table 9: Canned meat products, Nigeria, brand share by value (%), 2007?08 17
Table 10: Canned meat products, Nigeria, value by brand (NGNm), 2007?08 17
Table 11: Canned meat products, Nigeria, company share by value (%), 2007?08 19
Table 12: Canned meat products, Nigeria, value by company (NGNm), 2007?08 19
Table 13: Canned meat products, Nigeria, distribution channels by value (%), 2007?08 20
Table 14: Canned meat products, Nigeria, value by distribution channel (NGNm), 2007?08 20
Table 15: Canned meat products, Nigeria, expenditure per capita (NGN), 2003?08 22
Table 16: Canned meat products, Nigeria, forecast expenditure per capita (NGN), 2008?13 22
Table 17: Canned meat products, Nigeria, expenditure per capita ($), 2003?08 23
Table 18: Canned meat products, Nigeria, forecast expenditure per capita ($), 2008?13 23
Table 19: Canned meat products, Nigeria, consumption per capita (kg), 2003?08 24
Table 20: Canned meat products, Nigeria, forecast consumption per capita (kg), 2008?13 24
Table 21: Nigeria population, by age group, 2003?08 (millions) 25
Table 22: Nigeria population forecast, by age group, 2008?13 (millions) 26
Table 23: Nigeria population, by gender, 2003?08 (millions) 26
Table 24: Nigeria population forecast, by gender, 2008?13 (millions) 27
Table 25: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 27
Table 26: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 27
Table 27: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 28
Table 28: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 28
Table 29: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 28
Table 30: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 29
Table 31: Nigeria consumer price index, 2003?08 (2000=100) 29
Table 32: Nigeria consumer price index, 2008?13 (2000=100) 29
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