TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Meat Products 9
Value analysis (Peruvian Nuevo Sol), 2003?08 9
Value analysis (Peruvian Nuevo Sol), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Canned meat products, Peru, value by segment (PENm), 2003?13 11
Figure 2: Canned meat products, Peru, category growth comparison, by value, 2003?13 13
Figure 3: Canned meat products, Peru, volume by segment (kg, million), 2003?13 16
Figure 4: Canned meat products, Peru, category growth comparison, by volume, 2003?13 16
Figure 5: Canned meat products, Peru, distribution channels by value (%), 2007?08 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Canned meat products category definitions 3
Table 2: Canned meat products distribution channels 4
Table 3: Canned meat products, Peru, value by segment (PENm), 2003?08 9
Table 4: Canned meat products, Peru, value forecast by segment (PENm), 2008?13 10
Table 5: Canned meat products, Peru, value by segment ($m), 2003?08 12
Table 6: Canned meat products, Peru, value forecast by segment ($m), 2008?13 12
Table 7: Canned meat products, Peru, volume by segment (kg, million), 2003?08 14
Table 8: Canned meat products, Peru, volume forecast by segment (kg, million), 2008?13 15
Table 9: Canned meat products, Peru, brand share by value (%), 2007?08 17
Table 10: Canned meat products, Peru, value by brand (PENm), 2007?08 17
Table 11: Canned meat products, Peru, company share by value (%), 2007?08 18
Table 12: Canned meat products, Peru, value by company (PENm), 2007?08 18
Table 13: Canned meat products, Peru, distribution channels by value (%), 2007?08 19
Table 14: Canned meat products, Peru, value by distribution channel (PENm), 2007?08 19
Table 15: Canned meat products, Peru, expenditure per capita (PEN), 2003?08 21
Table 16: Canned meat products, Peru, forecast expenditure per capita (PEN), 2008?13 21
Table 17: Canned meat products, Peru, expenditure per capita ($), 2003?08 22
Table 18: Canned meat products, Peru, forecast expenditure per capita ($), 2008?13 22
Table 19: Canned meat products, Peru, consumption per capita (kg), 2003?08 23
Table 20: Canned meat products, Peru, forecast consumption per capita (kg), 2008?13 23
Table 21: Peru population, by age group, 2003?08 (millions) 24
Table 22: Peru population forecast, by age group, 2008?13 (millions) 25
Table 23: Peru population, by gender, 2003?08 (millions) 25
Table 24: Peru population forecast, by gender, 2008?13 (millions) 26
Table 25: Peru nominal GDP, 2003?08 (PENbn, nominal prices) 26
Table 26: Peru nominal GDP forecast, 2008?13 (PENbn, nominal prices) 26
Table 27: Peru real GDP, 2003?08 (PENbn, 2000 prices) 27
Table 28: Peru real GDP forecast, 2008?13 (PENbn, 2000 prices) 27
Table 29: Peru real GDP, 2003?08 ($bn, 2000 prices) 27
Table 30: Peru real GDP forecast, 2008?13 ($bn, 2000 prices) 28
Table 31: Peru consumer price index, 2003?08 (2000=100) 28
Table 32: Peru consumer price index, 2008?13 (2000=100) 28
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