TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned pasta & noodles 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Pasta & Noodles 9
Value analysis (US Dollar), 2003?08 9
Value analysis (US Dollar), 2008?13 10
Volume analysis, 2003?08 11
Volume analysis, 2008?13 12
Company and brand share analysis 13
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Canned pasta & noodles, US, value ($m), 2003?13 10
Figure 2: Canned pasta & noodles, US, volume (kg, million), 2003?13 12
Figure 3: Canned pasta & noodles, US, company share by value (%), 2007?08 14
Figure 4: Canned pasta & noodles, US, distribution channels by value (%), 2007?08 17
Figure 5: Annual data review process 26
LIST OF TABLES
Table 1: Canned pasta & noodles category definitions 3
Table 2: Canned pasta & noodles distribution channels 4
Table 3: Canned pasta & noodles, US, value ($m), 2003?08 9
Table 4: Canned pasta & noodles, US, value forecast ($m), 2008?13 10
Table 5: Canned pasta & noodles, US, volume (kg, million), 2003?08 11
Table 6: Canned pasta & noodles, US, volume forecast (kg, million), 2008?13 12
Table 7: Canned pasta & noodles, US, brand share by value (%), 2007?08 13
Table 8: Canned pasta & noodles, US, value by brand ($m), 2007?08 13
Table 9: Canned pasta & noodles, US, company share by value (%), 2007?08 15
Table 10: Canned pasta & noodles, US, value by company ($m), 2007?08 15
Table 11: Canned pasta & noodles, US, distribution channels by value (%), 2007?08 16
Table 12: Canned pasta & noodles, US, value by distribution channel ($m), 2007?08 16
Table 13: Canned pasta & noodles, US, expenditure per capita ($), 2003?08 18
Table 14: Canned pasta & noodles, US, forecast expenditure per capita ($), 2008?13 18
Table 15: Canned pasta & noodles, US, consumption per capita (kg), 2003?08 19
Table 16: Canned pasta & noodles, US, forecast consumption per capita (kg), 2008?13 19
Table 17: US population, by age group, 2003?08 (millions) 20
Table 18: US population forecast, by age group, 2008?13 (millions) 21
Table 19: US population, by gender, 2003?08 (millions) 21
Table 20: US population forecast, by gender, 2008?13 (millions) 22
Table 21: US nominal GDP, 2003?08 ($bn, nominal prices) 22
Table 22: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 22
Table 23: US real GDP, 2003?08 ($bn, 2000 prices) 23
Table 24: US real GDP forecast, 2008?13 ($bn, 2000 prices) 23
Table 25: US consumer price index, 2003?08 (2000=100) 24
Table 26: US consumer price index, 2008?13 (2000=100) 24
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