TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Ready Meals 10
Value analysis (Canadian Dollar), 2003?08 10
Value analysis (Canadian Dollar), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 16
Volume analysis, 2008?13 17
Company and brand share analysis 19
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 PESTLE Analysis 28
Summary 28
Political analysis 29
Economic analysis 32
Social analysis 36
Technological analysis 39
Legal analysis 44
Environmental analysis 48
Chapter 5 Macroeconomic Profile 52
Macroeconomic indicators 52
Chapter 6 Research Methodology 57
Methodology overview 57
Secondary research 58
Market modeling 59
Creating an initial data model 59
Revising the initial data model 59
Creating a final estimate 60
Creating demographic value splits 60
Primary research 60
Data finalization 61
Ongoing research 61
LIST OF FIGURES
Figure 1: Canned ready meals, Canada, value by segment (C$m), 2003?13 12
Figure 2: Canned ready meals, Canada, category growth comparison, by value, 2003?13 15
Figure 3: Canned ready meals, Canada, volume by segment (kg, million), 2003?13 18
Figure 4: Canned ready meals, Canada, category growth comparison, by volume, 2003?13 18
Figure 5: Canned ready meals, Canada, company share by value (%), 2007?08 20
Figure 6: Canned ready meals, Canada, distribution channels by value (%), 2007?08 23
Figure 7: Annual data review process 58
LIST OF TABLES
Table 1: Canned ready meals category definitions 3
Table 2: Canned ready meals distribution channels 4
Table 3: Canned ready meals, Canada, value by segment (C$m), 2003?08 10
Table 4: Canned ready meals, Canada, value forecast by segment (C$m), 2008?13 11
Table 5: Canned ready meals, Canada, value by segment ($m), 2003?08 13
Table 6: Canned ready meals, Canada, value forecast by segment ($m), 2008?13 14
Table 7: Canned ready meals, Canada, volume by segment (kg, million), 2003?08 16
Table 8: Canned ready meals, Canada, volume forecast by segment (kg, million), 2008?13 17
Table 9: Canned ready meals, Canada, brand share by value (%), 2007?08 19
Table 10: Canned ready meals, Canada, value by brand (C$m), 2007?08 19
Table 11: Canned ready meals, Canada, company share by value (%), 2007?08 21
Table 12: Canned ready meals, Canada, value by company (C$m), 2007?08 21
Table 13: Canned ready meals, Canada, distribution channels by value (%), 2007?08 22
Table 14: Canned ready meals, Canada, value by distribution channel (C$m), 2007?08 22
Table 15: Canned ready meals, Canada, expenditure per capita (C$), 2003?08 24
Table 16: Canned ready meals, Canada, forecast expenditure per capita (C$), 2008?13 25
Table 17: Canned ready meals, Canada, expenditure per capita ($), 2003?08 25
Table 18: Canned ready meals, Canada, forecast expenditure per capita ($), 2008?13 26
Table 19: Canned ready meals, Canada, consumption per capita (kg), 2003?08 26
Table 20: Canned ready meals, Canada, forecast consumption per capita (kg), 2008?13 27
Table 21: Analysis of Canada’s political landscape 29
Table 22: Analysis of Canada’s economy 32
Table 23: Analysis of Canadian social system 36
Table 24: Analysis of Canada’s technological landscape 39
Table 25: Cost competitiveness – ranking by cost index 40
Table 26: Patents granted by the USPTO 43
Table 27: Analysis of Canada’s legal landscape 44
Table 28: Analysis of Canada’s environmental landscape 48
Table 29: Canada population, by age group, 2003?08 (millions) 52
Table 30: Canada population forecast, by age group, 2008?13 (millions) 53
Table 31: Canada population, by gender, 2003?08 (millions) 53
Table 32: Canada population forecast, by gender, 2008?13 (millions) 54
Table 33: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 54
Table 34: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 54
Table 35: Canada real GDP, 2003?08 (C$bn, 2000 prices) 55
Table 36: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 55
Table 37: Canada real GDP, 2003?08 ($bn, 2000 prices) 55
Table 38: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 56
Table 39: Canada consumer price index, 2003?08 (2000=100) 56
Table 40: Canada consumer price index, 2008?13 (2000=100) 56
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