TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Ready Meals 9
Value analysis (Colombian Peso), 2003?08 9
Value analysis (Colombian Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 28
Macroeconomic indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Canned ready meals, Colombia, value by segment (COPm), 2003?13 11
Figure 2: Canned ready meals, Colombia, category growth comparison, by value, 2003?13 14
Figure 3: Canned ready meals, Colombia, volume by segment (kg, million), 2003?13 17
Figure 4: Canned ready meals, Colombia, category growth comparison, by volume, 2003?13 17
Figure 5: Canned ready meals, Colombia, distribution channels by value (%), 2007?08 21
Figure 6: Annual data review process 34
LIST OF TABLES
Table 1: Canned ready meals category definitions 3
Table 2: Canned ready meals distribution channels 4
Table 3: Canned ready meals, Colombia, value by segment (COPm), 2003?08 9
Table 4: Canned ready meals, Colombia, value forecast by segment (COPm), 2008?13 10
Table 5: Canned ready meals, Colombia, value by segment ($m), 2003?08 12
Table 6: Canned ready meals, Colombia, value forecast by segment ($m), 2008?13 13
Table 7: Canned ready meals, Colombia, volume by segment (kg, million), 2003?08 15
Table 8: Canned ready meals, Colombia, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned ready meals, Colombia, brand share by value (%), 2007?08 18
Table 10: Canned ready meals, Colombia, value by brand (COPm), 2007?08 18
Table 11: Canned ready meals, Colombia, company share by value (%), 2007?08 19
Table 12: Canned ready meals, Colombia, value by company (COPm), 2007?08 19
Table 13: Canned ready meals, Colombia, distribution channels by value (%), 2007?08 20
Table 14: Canned ready meals, Colombia, value by distribution channel (COPm), 2007?08 20
Table 15: Canned ready meals, Colombia, expenditure per capita (COP), 2003?08 22
Table 16: Canned ready meals, Colombia, forecast expenditure per capita (COP), 2008?13 23
Table 17: Canned ready meals, Colombia, expenditure per capita ($), 2003?08 24
Table 18: Canned ready meals, Colombia, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned ready meals, Colombia, consumption per capita (kg), 2003?08 26
Table 20: Canned ready meals, Colombia, forecast consumption per capita (kg), 2008?13 27
Table 21: Colombia population, by age group, 2003?08 (millions) 28
Table 22: Colombia population forecast, by age group, 2008?13 (millions) 29
Table 23: Colombia population, by gender, 2003?08 (millions) 29
Table 24: Colombia population forecast, by gender, 2008?13 (millions) 30
Table 25: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 30
Table 26: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 30
Table 27: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 31
Table 28: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 31
Table 29: Colombia real GDP, 2003?08 ($bn, 2000 prices) 31
Table 30: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 32
Table 31: Colombia consumer price index, 2003?08 (2000=100) 32
Table 32: Colombia consumer price index, 2008?13 (2000=100) 32
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