Canned Ready Meals Market in Nigeria to 2013 (Canned Food)

Introduction

Canned Ready Meals Market in Nigeria to 2013 (Canned Food) is a comprehensive resource for market and segment level data including value and volume from 2003 to 2013, and market/company shares for 2007-08.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Nigerian canned ready meals market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories
• Design business strategies by gaining insight into quantitative market trends over 2003-08 and expectations for 2009-13
• Identify key companies in the canned ready meals market in Nigeria and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2003 to 2013

Highlights

• The canned ready meals market in Nigeria increased at a compound annual growth rate of 5.1% between 2003 and 2008.
• The fish-based ready meals category led the canned ready meals market in Nigeria in 2008, with a share of 31.1%.
• Leading player in canned ready meals market in Nigeria is H.J. Heinz Company.


Key questions answered

• Which will be the fastest growing segment within the canned ready meals market in Nigeria?
• How will the forecast growth differ from the historic growth exhibited by the canned ready meals market in Nigeria?
• Which company accounted for the largest share of the Nigerian canned ready meals market in 2008?
• How will consumption and expenditure patterns change from 2003 to 2013?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Ready Meals 9
Value analysis (Naira), 2003?08 9
Value analysis (Naira), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Canned ready meals, Nigeria, value by segment (NGNm), 2003?13 11
Figure 2: Canned ready meals, Nigeria, category growth comparison, by value, 2003?13 14
Figure 3: Canned ready meals, Nigeria, volume by segment (kg, million), 2003?13 17
Figure 4: Canned ready meals, Nigeria, category growth comparison, by volume, 2003?13 17
Figure 5: Canned ready meals, Nigeria, company share by value (%), 2007?08 19
Figure 6: Canned ready meals, Nigeria, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Canned ready meals category definitions 3
Table 2: Canned ready meals distribution channels 4
Table 3: Canned ready meals, Nigeria, value by segment (NGNm), 2003?08 9
Table 4: Canned ready meals, Nigeria, value forecast by segment (NGNm), 2008?13 10
Table 5: Canned ready meals, Nigeria, value by segment ($m), 2003?08 12
Table 6: Canned ready meals, Nigeria, value forecast by segment ($m), 2008?13 13
Table 7: Canned ready meals, Nigeria, volume by segment (kg, million), 2003?08 15
Table 8: Canned ready meals, Nigeria, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned ready meals, Nigeria, brand share by value (%), 2007?08 18
Table 10: Canned ready meals, Nigeria, value by brand (NGNm), 2007?08 18
Table 11: Canned ready meals, Nigeria, company share by value (%), 2007?08 20
Table 12: Canned ready meals, Nigeria, value by company (NGNm), 2007?08 20
Table 13: Canned ready meals, Nigeria, distribution channels by value (%), 2007?08 21
Table 14: Canned ready meals, Nigeria, value by distribution channel (NGNm), 2007?08 21
Table 15: Canned ready meals, Nigeria, expenditure per capita (NGN), 2003?08 23
Table 16: Canned ready meals, Nigeria, forecast expenditure per capita (NGN), 2008?13 24
Table 17: Canned ready meals, Nigeria, expenditure per capita ($), 2003?08 24
Table 18: Canned ready meals, Nigeria, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned ready meals, Nigeria, consumption per capita (kg), 2003?08 25
Table 20: Canned ready meals, Nigeria, forecast consumption per capita (kg), 2008?13 26
Table 21: Nigeria population, by age group, 2003?08 (millions) 27
Table 22: Nigeria population forecast, by age group, 2008?13 (millions) 28
Table 23: Nigeria population, by gender, 2003?08 (millions) 28
Table 24: Nigeria population forecast, by gender, 2008?13 (millions) 29
Table 25: Nigeria nominal GDP, 2003?08 (NGNbn, nominal prices) 29
Table 26: Nigeria nominal GDP forecast, 2008?13 (NGNbn, nominal prices) 29
Table 27: Nigeria real GDP, 2003?08 (NGNbn, 2000 prices) 30
Table 28: Nigeria real GDP forecast, 2008?13 (NGNbn, 2000 prices) 30
Table 29: Nigeria real GDP, 2003?08 ($bn, 2000 prices) 30
Table 30: Nigeria real GDP forecast, 2008?13 ($bn, 2000 prices) 31
Table 31: Nigeria consumer price index, 2003?08 (2000=100) 31
Table 32: Nigeria consumer price index, 2008?13 (2000=100) 31


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