TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Ready Meals 9
Value analysis (Polish Zloty), 2003?08 9
Value analysis (Polish Zloty), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Canned ready meals, Poland, value by segment (PLNm), 2003?13 11
Figure 2: Canned ready meals, Poland, category growth comparison, by value, 2003?13 14
Figure 3: Canned ready meals, Poland, volume by segment (kg, million), 2003?13 17
Figure 4: Canned ready meals, Poland, category growth comparison, by volume, 2003?13 17
Figure 5: Canned ready meals, Poland, company share by value (%), 2007?08 19
Figure 6: Canned ready meals, Poland, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Canned ready meals category definitions 3
Table 2: Canned ready meals distribution channels 4
Table 3: Canned ready meals, Poland, value by segment (PLNm), 2003?08 9
Table 4: Canned ready meals, Poland, value forecast by segment (PLNm), 2008?13 10
Table 5: Canned ready meals, Poland, value by segment ($m), 2003?08 12
Table 6: Canned ready meals, Poland, value forecast by segment ($m), 2008?13 13
Table 7: Canned ready meals, Poland, volume by segment (kg, million), 2003?08 15
Table 8: Canned ready meals, Poland, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned ready meals, Poland, brand share by value (%), 2007?08 18
Table 10: Canned ready meals, Poland, value by brand (PLNm), 2007?08 18
Table 11: Canned ready meals, Poland, company share by value (%), 2007?08 20
Table 12: Canned ready meals, Poland, value by company (PLNm), 2007?08 20
Table 13: Canned ready meals, Poland, distribution channels by value (%), 2007?08 21
Table 14: Canned ready meals, Poland, value by distribution channel (PLNm), 2007?08 21
Table 15: Canned ready meals, Poland, expenditure per capita (PLN), 2003?08 23
Table 16: Canned ready meals, Poland, forecast expenditure per capita (PLN), 2008?13 24
Table 17: Canned ready meals, Poland, expenditure per capita ($), 2003?08 24
Table 18: Canned ready meals, Poland, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned ready meals, Poland, consumption per capita (kg), 2003?08 25
Table 20: Canned ready meals, Poland, forecast consumption per capita (kg), 2008?13 26
Table 21: Poland population, by age group, 2003?08 (millions) 27
Table 22: Poland population forecast, by age group, 2008?13 (millions) 28
Table 23: Poland population, by gender, 2003?08 (millions) 28
Table 24: Poland population forecast, by gender, 2008?13 (millions) 29
Table 25: Poland nominal GDP, 2003?08 (PLNbn, nominal prices) 29
Table 26: Poland nominal GDP forecast, 2008?13 (PLNbn, nominal prices) 29
Table 27: Poland real GDP, 2003?08 (PLNbn, 2000 prices) 30
Table 28: Poland real GDP forecast, 2008?13 (PLNbn, 2000 prices) 30
Table 29: Poland real GDP, 2003?08 ($bn, 2000 prices) 30
Table 30: Poland real GDP forecast, 2008?13 ($bn, 2000 prices) 31
Table 31: Poland consumer price index, 2003?08 (2000=100) 31
Table 32: Poland consumer price index, 2008?13 (2000=100) 31
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