Canned Ready Meals in Venezuela to 2013 (Canned Food)

Introduction

This databook provides key data and information on the Canned Ready Meals in Venezuela (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The canned ready meals category was valued at VEF16,193.8m ($7.5m) in 2008, representing a CAGR of 7.1% since 2003.
*By the end of 2013, the canned ready meals category will be worth VEF21,864.8m ($10.2m), with an expected CAGR of 6.2% between 2008 and 2013.
*The canned ready meals market volume totaled 3.4 million kg in 2008, representing a CAGR of 4.1% since 2003.
*By the end of 2013, the canned ready meals market will total 4.1 million kg, with an expected CAGR of 3.7% between 2008 and 2013.
*The canned ready meals market was led by vegetable-based canned ready meals (representing 27.1% of the total value) followed by fish-based and meat-based canned ready meals, with a 24.6% and 20.6% market share, respectively. Other and poultry-based canned ready meals constitute the remaining segments with a 14% and 13.6% market share, respectively.
*Procesadora de Alimentos Prodalic C.A is the market leader with a 34.6% share of the market.
Canned Ready Meals in Venezuela (Canned Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned ready meals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Ready Meals 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36

LIST OF FIGURES
Figure 1: Canned ready meals, Venezuela, value by segment (VEFm), 2003?13 11
Figure 2: Canned ready meals, Venezuela, category growth comparison, by value, 2003?13 14
Figure 3: Canned ready meals, Venezuela, volume by segment (kg, million), 2003?13 17
Figure 4: Canned ready meals, Venezuela, category growth comparison, by volume, 2003?13 17
Figure 5: Canned ready meals, Venezuela, company share by value (%), 2007?08 19
Figure 6: Canned ready meals, Venezuela, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 33

LIST OF TABLES
Table 1: Canned ready meals category definitions 3
Table 2: Canned ready meals distribution channels 4
Table 3: Canned ready meals, Venezuela, value by segment (VEFm), 2003?08 9
Table 4: Canned ready meals, Venezuela, value forecast by segment (VEFm), 2008?13 10
Table 5: Canned ready meals, Venezuela, value by segment ($m), 2003?08 12
Table 6: Canned ready meals, Venezuela, value forecast by segment ($m), 2008?13 13
Table 7: Canned ready meals, Venezuela, volume by segment (kg, million), 2003?08 15
Table 8: Canned ready meals, Venezuela, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned ready meals, Venezuela, brand share by value (%), 2007?08 18
Table 10: Canned ready meals, Venezuela, value by brand (VEFm), 2007?08 18
Table 11: Canned ready meals, Venezuela, company share by value (%), 2007?08 20
Table 12: Canned ready meals, Venezuela, value by company (VEFm), 2007?08 20
Table 13: Canned ready meals, Venezuela, distribution channels by value (%), 2007?08 21
Table 14: Canned ready meals, Venezuela, value by distribution channel (VEFm), 2007?08 21
Table 15: Canned ready meals, Venezuela, expenditure per capita (VEF), 2003?08 23
Table 16: Canned ready meals, Venezuela, forecast expenditure per capita (VEF), 2008?13 24
Table 17: Canned ready meals, Venezuela, expenditure per capita ($), 2003?08 24
Table 18: Canned ready meals, Venezuela, forecast expenditure per capita ($), 2008?13 25
Table 19: Canned ready meals, Venezuela, consumption per capita (kg), 2003?08 25
Table 20: Canned ready meals, Venezuela, forecast consumption per capita (kg), 2008?13 26
Table 21: Venezuela population, by age group, 2003?08 (millions) 27
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 28
Table 23: Venezuela population, by gender, 2003?08 (millions) 28
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 29
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 29
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 29
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 30
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 30
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 30
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 31
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 31
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 31



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