TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned vegetables 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Vegetables 9
Value analysis (US Dollar), 2003?08 9
Value analysis (US Dollar), 2008?13 10
Volume analysis, 2003?08 12
Volume analysis, 2008?13 13
Company and brand share analysis 15
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 24
Macroeconomic indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Canned vegetables, US, value by segment ($m), 2003?13 11
Figure 2: Canned vegetables, US, category growth comparison, by value, 2003?13 11
Figure 3: Canned vegetables, US, volume by segment (kg, million), 2003?13 14
Figure 4: Canned vegetables, US, category growth comparison, by volume, 2003?13 14
Figure 5: Canned vegetables, US, company share by value (%), 2007?08 16
Figure 6: Canned vegetables, US, distribution channels by value (%), 2007?08 19
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Canned vegetables category definitions 3
Table 2: Canned vegetables distribution channels 4
Table 3: Canned vegetables, US, value by segment ($m), 2003?08 9
Table 4: Canned vegetables, US, value forecast by segment ($m), 2008?13 10
Table 5: Canned vegetables, US, volume by segment (kg, million), 2003?08 12
Table 6: Canned vegetables, US, volume forecast by segment (kg, million), 2008?13 13
Table 7: Canned vegetables, US, brand share by value (%), 2007?08 15
Table 8: Canned vegetables, US, value by brand ($m), 2007?08 15
Table 9: Canned vegetables, US, company share by value (%), 2007?08 17
Table 10: Canned vegetables, US, value by company ($m), 2007?08 17
Table 11: Canned vegetables, US, distribution channels by value (%), 2007?08 18
Table 12: Canned vegetables, US, value by distribution channel ($m), 2007?08 18
Table 13: Canned vegetables, US, expenditure per capita ($), 2003?08 20
Table 14: Canned vegetables, US, forecast expenditure per capita ($), 2008?13 21
Table 15: Canned vegetables, US, consumption per capita (kg), 2003?08 22
Table 16: Canned vegetables, US, forecast consumption per capita (kg), 2008?13 23
Table 17: US population, by age group, 2003?08 (millions) 24
Table 18: US population forecast, by age group, 2008?13 (millions) 25
Table 19: US population, by gender, 2003?08 (millions) 25
Table 20: US population forecast, by gender, 2008?13 (millions) 26
Table 21: US nominal GDP, 2003?08 ($bn, nominal prices) 26
Table 22: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 26
Table 23: US real GDP, 2003?08 ($bn, 2000 prices) 27
Table 24: US real GDP forecast, 2008?13 ($bn, 2000 prices) 27
Table 25: US consumer price index, 2003?08 (2000=100) 28
Table 26: US consumer price index, 2008?13 (2000=100) 28
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