TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned vegetables 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Vegetables 9
Value analysis (Uruguayan Peso), 2003?08 9
Value analysis (Uruguayan Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Canned vegetables, Uruguay, value by segment (UYUm), 2003?13 11
Figure 2: Canned vegetables, Uruguay, category growth comparison, by value, 2003?13 14
Figure 3: Canned vegetables, Uruguay, volume by segment (kg, million), 2003?13 17
Figure 4: Canned vegetables, Uruguay, category growth comparison, by volume, 2003?13 17
Figure 5: Canned vegetables, Uruguay, company share by value (%), 2007?08 19
Figure 6: Canned vegetables, Uruguay, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Canned vegetables category definitions 3
Table 2: Canned vegetables distribution channels 4
Table 3: Canned vegetables, Uruguay, value by segment (UYUm), 2003?08 9
Table 4: Canned vegetables, Uruguay, value forecast by segment (UYUm), 2008?13 10
Table 5: Canned vegetables, Uruguay, value by segment ($m), 2003?08 12
Table 6: Canned vegetables, Uruguay, value forecast by segment ($m), 2008?13 13
Table 7: Canned vegetables, Uruguay, volume by segment (kg, million), 2003?08 15
Table 8: Canned vegetables, Uruguay, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned vegetables, Uruguay, brand share by value (%), 2007?08 18
Table 10: Canned vegetables, Uruguay, value by brand (UYUm), 2007?08 18
Table 11: Canned vegetables, Uruguay, company share by value (%), 2007?08 20
Table 12: Canned vegetables, Uruguay, value by company (UYUm), 2007?08 20
Table 13: Canned vegetables, Uruguay, distribution channels by value (%), 2007?08 21
Table 14: Canned vegetables, Uruguay, value by distribution channel (UYUm), 2007?08 21
Table 15: Canned vegetables, Uruguay, expenditure per capita (UYU), 2003?08 23
Table 16: Canned vegetables, Uruguay, forecast expenditure per capita (UYU), 2008?13 24
Table 17: Canned vegetables, Uruguay, expenditure per capita ($), 2003?08 25
Table 18: Canned vegetables, Uruguay, forecast expenditure per capita ($), 2008?13 26
Table 19: Canned vegetables, Uruguay, consumption per capita (kg), 2003?08 27
Table 20: Canned vegetables, Uruguay, forecast consumption per capita (kg), 2008?13 28
Table 21: Uruguay population, by age group, 2003?08 (millions) 29
Table 22: Uruguay population forecast, by age group, 2008?13 (millions) 30
Table 23: Uruguay population, by gender, 2003?08 (millions) 30
Table 24: Uruguay population forecast, by gender, 2008?13 (millions) 31
Table 25: Uruguay nominal GDP, 2003?08 (UYUbn, nominal prices) 31
Table 26: Uruguay nominal GDP forecast, 2008?13 (UYUbn, nominal prices) 31
Table 27: Uruguay real GDP, 2003?08 (UYUbn, 2000 prices) 32
Table 28: Uruguay real GDP forecast, 2008?13 (UYUbn, 2000 prices) 32
Table 29: Uruguay real GDP, 2003?08 ($bn, 2000 prices) 32
Table 30: Uruguay real GDP forecast, 2008?13 ($bn, 2000 prices) 33
Table 31: Uruguay consumer price index, 2003?08 (2000=100) 33
Table 32: Uruguay consumer price index, 2008?13 (2000=100) 33
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