Canned Vegetables in Venezuela to 2013 (Canned Food)

Introduction

This databook provides key data and information on the Canned Vegetables in Venezuela (Canned Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The canned vegetables category was valued at VEF46,381.9m ($21.6m) in 2008, representing a CAGR of 6.7% since 2003.
*By the end of 2013, the canned vegetables category will be worth VEF61,459.4m ($28.6m), with an expected CAGR of 5.8% between 2008 and 2013.
*The canned vegetables market volume totaled 11.7 million kg in 2008, representing a CAGR of 4.6% since 2003.
*By the end of 2013, the canned vegetables market will total 14.2 million kg, with an expected CAGR of 4% between 2008 and 2013.
*The canned vegetables market was led by tomatoes (representing 38.1% of the total value) followed by peas and sweetcorn, with a 35.1% and 19.4% market share, respectively. Mixed vegetables and other canned vegetables constitute the remaining segments with a 6.7% and 0.7% market share, respectively.
*Del Monte Foods Company is the market leader with a 22.8% share of the market.


Canned Vegetables in Venezuela (Canned Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: canned vegetables 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Canned Vegetables 9
Value analysis (Venezuelan Bolivar Fuerte), 2003?08 9
Value analysis (Venezuelan Bolivar Fuerte), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39

LIST OF FIGURES
Figure 1: Canned vegetables, Venezuela, value by segment (VEFm), 2003?13 11
Figure 2: Canned vegetables, Venezuela, category growth comparison, by value, 2003?13 14
Figure 3: Canned vegetables, Venezuela, volume by segment (kg, million), 2003?13 17
Figure 4: Canned vegetables, Venezuela, category growth comparison, by volume, 2003?13 17
Figure 5: Canned vegetables, Venezuela, company share by value (%), 2007?08 20
Figure 6: Canned vegetables, Venezuela, distribution channels by value (%), 2007?08 23
Figure 7: Annual data review process 36

LIST OF TABLES
Table 1: Canned vegetables category definitions 3
Table 2: Canned vegetables distribution channels 4
Table 3: Canned vegetables, Venezuela, value by segment (VEFm), 2003?08 9
Table 4: Canned vegetables, Venezuela, value forecast by segment (VEFm), 2008?13 10
Table 5: Canned vegetables, Venezuela, value by segment ($m), 2003?08 12
Table 6: Canned vegetables, Venezuela, value forecast by segment ($m), 2008?13 13
Table 7: Canned vegetables, Venezuela, volume by segment (kg, million), 2003?08 15
Table 8: Canned vegetables, Venezuela, volume forecast by segment (kg, million), 2008?13 16
Table 9: Canned vegetables, Venezuela, brand share by value (%), 2007?08 18
Table 10: Canned vegetables, Venezuela, value by brand (VEFm), 2007?08 19
Table 11: Canned vegetables, Venezuela, company share by value (%), 2007?08 21
Table 12: Canned vegetables, Venezuela, value by company (VEFm), 2007?08 21
Table 13: Canned vegetables, Venezuela, distribution channels by value (%), 2007?08 22
Table 14: Canned vegetables, Venezuela, value by distribution channel (VEFm), 2007?08 22
Table 15: Canned vegetables, Venezuela, expenditure per capita (VEF), 2003?08 24
Table 16: Canned vegetables, Venezuela, forecast expenditure per capita (VEF), 2008?13 25
Table 17: Canned vegetables, Venezuela, expenditure per capita ($), 2003?08 26
Table 18: Canned vegetables, Venezuela, forecast expenditure per capita ($), 2008?13 27
Table 19: Canned vegetables, Venezuela, consumption per capita (kg), 2003?08 28
Table 20: Canned vegetables, Venezuela, forecast consumption per capita (kg), 2008?13 29
Table 21: Venezuela population, by age group, 2003?08 (millions) 30
Table 22: Venezuela population forecast, by age group, 2008?13 (millions) 31
Table 23: Venezuela population, by gender, 2003?08 (millions) 31
Table 24: Venezuela population forecast, by gender, 2008?13 (millions) 32
Table 25: Venezuela nominal GDP, 2003?08 (VEFbn, nominal prices) 32
Table 26: Venezuela nominal GDP forecast, 2008?13 (VEFbn, nominal prices) 32
Table 27: Venezuela real GDP, 2003?08 (VEFbn, 2000 prices) 33
Table 28: Venezuela real GDP forecast, 2008?13 (VEFbn, 2000 prices) 33
Table 29: Venezuela real GDP, 2003?08 ($bn, 2000 prices) 33
Table 30: Venezuela real GDP forecast, 2008?13 ($bn, 2000 prices) 34
Table 31: Venezuela consumer price index, 2003?08 (2000=100) 34
Table 32: Venezuela consumer price index, 2008?13 (2000=100) 34



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