TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: carbonates 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Carbonates 9
Value analysis (Brazilian Real), 2004?09 9
Value analysis (Brazilian Real), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Carbonates, Brazil, value by segment (BRLm), 2004?14 11
Figure 2: Carbonates, Brazil, category growth comparison, by value, 2004?14 14
Figure 3: Carbonates, Brazil, volume by segment (liters, million), 2004?14 17
Figure 4: Carbonates, Brazil, category growth comparison, by volume, 2004?14 17
Figure 5: Carbonates, Brazil, company share by volume (%), 2008?09 19
Figure 6: Carbonates, Brazil, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Carbonates category definitions 3
Table 2: Carbonates distribution channels 4
Table 3: Carbonates, Brazil, value by segment (BRLm), 2004?09 9
Table 4: Carbonates, Brazil, value forecast by segment (BRLm), 2009?14 10
Table 5: Carbonates, Brazil, value by segment ($m), 2004?09 12
Table 6: Carbonates, Brazil, value forecast by segment ($m), 2009?14 13
Table 7: Carbonates, Brazil, volume by segment (liters, million), 2004?09 15
Table 8: Carbonates, Brazil, volume forecast by segment (liters, million), 2009?14 16
Table 9: Carbonates, Brazil, brand share by volume (%), 2008?09 18
Table 10: Carbonates, Brazil, volume by brand (liters, million), 2008?09 18
Table 11: Carbonates, Brazil, company share by volume (%), 2008?09 20
Table 12: Carbonates, Brazil, volume by company (liters, million), 2008?09 20
Table 13: Carbonates, Brazil, distribution channels by volume (%), 2008?09 21
Table 14: Carbonates, Brazil, volume by distribution channel (liters, million), 2008?09 21
Table 15: Carbonates, Brazil, expenditure per capita (BRL), 2004?09 23
Table 16: Carbonates, Brazil, forecast expenditure per capita (BRL), 2009?14 24
Table 17: Carbonates, Brazil, expenditure per capita ($), 2004?09 24
Table 18: Carbonates, Brazil, forecast expenditure per capita ($), 2009?14 25
Table 19: Carbonates, Brazil, consumption per capita (liters), 2004?09 25
Table 20: Carbonates, Brazil, forecast consumption per capita (liters), 2009?14 26
Table 21: Brazil population, by age group, 2004?09 (millions) 27
Table 22: Brazil population forecast, by age group, 2009?14 (millions) 28
Table 23: Brazil population, by gender, 2004?09 (millions) 28
Table 24: Brazil population forecast, by gender, 2009?14 (millions) 29
Table 25: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 29
Table 26: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 29
Table 27: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 30
Table 28: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 30
Table 29: Brazil real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Brazil consumer price index, 2004?09 (2000=100) 31
Table 32: Brazil consumer price index, 2009?14 (2000=100) 31
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