Carbonates Market in India to 2013 (Soft Drinks)

Introduction

This databook provides key data and information on the Carbonates Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The carbonates category was valued at INR79,360.7m ($1,923.1m) in 2008, representing a CAGR of 1.1% since 2003.

By the end of 2013, the carbonates category will be worth INR85,212.2m ($2,064.9m), with an expected CAGR of 1.4% between 2008 and 2013.

The carbonates market volume totaled 2,559.4 million liters in 2008, representing a CAGR of 0.5% since 2003.

By the end of 2013, the carbonates market will total 2,702.3 million liters, with an expected CAGR of 1.1% between 2008 and 2013.

The carbonates market was led by standard - cola (representing 52.2% of the total value) followed by fruit-flavored carbonates and Mixers, with a 44.7% and 1.4% market share, respectively. Other carbonates and diet - cola constitute the remaining segments with a 1.1% and 0.7% market share, respectively.

Coca-Cola Company, The is the market leader with a 58.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Carbonates Market in India (Soft Drinks)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: carbonates 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Carbonates 10
Value analysis (Indian Rupee), 2003?08 10
Value analysis (Indian Rupee), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 14
Volume analysis, 2003?08 16
Volume analysis, 2008?13 17
Company and brand share analysis 19
Distribution analysis 23
Expenditure and consumption per capita 25
Chapter 4 PESTLE Analysis 29
Summary 29
Political analysis 30
Economic analysis 35
Social analysis 45
Technological analysis 52
Legal analysis 59
Environmental analysis 66
Chapter 5 Macroeconomic Profile 71
Macroeconomic indicators 71
Chapter 6 Research Methodology 76
Methodology overview 76
Secondary research 77
Market modeling 78
Creating an initial data model 78
Revising the initial data model 78
Creating a final estimate 79
Creating demographic value splits 79
Primary research 79
Data finalization 80
Ongoing research 80

LIST OF FIGURES
Figure 1: Carbonates, India, value by segment (INRm), 2003?13 12
Figure 2: Carbonates, India, category growth comparison, by value, 2003?13 15
Figure 3: Carbonates, India, volume by segment (liters, million), 2003?13 18
Figure 4: Carbonates, India, category growth comparison, by volume, 2003?13 18
Figure 5: Carbonates, India, company share by volume (%), 2007?08 21
Figure 6: Carbonates, India, distribution channels by volume (%), 2007?08 24
Figure 7: Conflicts of high intensity (2007) 32
Figure 8: GDP growth fluctuates with the monsoons 37
Figure 9: Infrastructure investment commitments – India (2005–08) 39
Figure 10: Distribution of household income – 2005–25 40
Figure 11: Sex-ratio in India – 1990–2009 46
Figure 12: Annual additions to the stock of science and engineering graduates 53
Figure 13: Patent applications filed and patents granted in India (2002–06) 57
Figure 14: Patent applications filed and patents granted in other BRIC countries (2002–06) 58
Figure 15: Annual data review process 77

LIST OF TABLES
Table 1: Carbonates category definitions 3
Table 2: Carbonates distribution channels 4
Table 3: Carbonates, India, value by segment (INRm), 2003?08 10
Table 4: Carbonates, India, value forecast by segment (INRm), 2008?13 11
Table 5: Carbonates, India, value by segment ($m), 2003?08 13
Table 6: Carbonates, India, value forecast by segment ($m), 2008?13 14
Table 7: Carbonates, India, volume by segment (liters, million), 2003?08 16
Table 8: Carbonates, India, volume forecast by segment (liters, million), 2008?13 17
Table 9: Carbonates, India, brand share by volume (%), 2007?08 19
Table 10: Carbonates, India, volume by brand (liters, million), 2007?08 20
Table 11: Carbonates, India, company share by volume (%), 2007?08 22
Table 12: Carbonates, India, volume by company (liters, million), 2007?08 22
Table 13: Carbonates, India, distribution channels by volume (%), 2007?08 23
Table 14: Carbonates, India, volume by distribution channel (liters, million), 2007?08 23
Table 15: Carbonates, India, expenditure per capita (INR), 2003?08 25
Table 16: Carbonates, India, forecast expenditure per capita (INR), 2008?13 26
Table 17: Carbonates, India, expenditure per capita ($), 2003?08 27
Table 18: Carbonates, India, forecast expenditure per capita ($), 2008?13 27
Table 19: Carbonates, India, consumption per capita (liters), 2003?08 28
Table 20: Carbonates, India, forecast consumption per capita (liters), 2008?13 28
Table 21: Analysis of the Indian political landscape 30
Table 22: Analysis of the Indian economy 35
Table 23: Global working age population (15–59 years) 36
Table 24: Untapped market potential in India across select consumer goods 41
Table 25: Investment performance of India’s lagging states 44
Table 26: Analysis of the Indian social system 45
Table 27: Mid-year population by age (millions) in 2006 47
Table 28: Life expectancy at birth in India, 2000–10 50
Table 29: Analysis of the Indian technological landscape 52
Table 30: Average annual salaries for researchers across countries 54
Table 31: R&D incentives provided by the Indian government 55
Table 32: Analysis of the Indian legal landscape 59
Table 33: Analysis of Indian environmental landscape 66
Table 34: India population, by age group, 2003?08 (millions) 71
Table 35: India population forecast, by age group, 2008?13 (millions) 72
Table 36: India population, by gender, 2003?08 (millions) 72
Table 37: India population forecast, by gender, 2008?13 (millions) 73
Table 38: India nominal GDP, 2003?08 (INRbn, nominal prices) 73
Table 39: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 73
Table 40: India real GDP, 2003?08 (INRbn, 2000 prices) 74
Table 41: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 74
Table 42: India real GDP, 2003?08 ($bn, 2000 prices) 74
Table 43: India real GDP forecast, 2008?13 ($bn, 2000 prices) 75
Table 44: India consumer price index, 2003?08 (2000=100) 75
Table 45: India consumer price index, 2008?13 (2000=100) 75


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