TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: carbonates 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Carbonates 9
Value analysis (New Taiwan Dollar), 2004?09 9
Value analysis (New Taiwan Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Carbonates, Taiwan, value by segment (NT$m), 2004?14 11
Figure 2: Carbonates, Taiwan, category growth comparison, by value, 2004?14 14
Figure 3: Carbonates, Taiwan, volume by segment (liters, million), 2004?14 17
Figure 4: Carbonates, Taiwan, category growth comparison, by volume, 2004?14 17
Figure 5: Carbonates, Taiwan, company share by volume (%), 2008?09 19
Figure 6: Carbonates, Taiwan, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Carbonates category definitions 3
Table 2: Carbonates distribution channels 4
Table 3: Carbonates, Taiwan, value by segment (NT$m), 2004?09 9
Table 4: Carbonates, Taiwan, value forecast by segment (NT$m), 2009?14 10
Table 5: Carbonates, Taiwan, value by segment ($m), 2004?09 12
Table 6: Carbonates, Taiwan, value forecast by segment ($m), 2009?14 13
Table 7: Carbonates, Taiwan, volume by segment (liters, million), 2004?09 15
Table 8: Carbonates, Taiwan, volume forecast by segment (liters, million), 2009?14 16
Table 9: Carbonates, Taiwan, brand share by volume (%), 2008?09 18
Table 10: Carbonates, Taiwan, volume by brand (liters, million), 2008?09 18
Table 11: Carbonates, Taiwan, company share by volume (%), 2008?09 20
Table 12: Carbonates, Taiwan, volume by company (liters, million), 2008?09 20
Table 13: Carbonates, Taiwan, distribution channels by volume (%), 2008?09 21
Table 14: Carbonates, Taiwan, volume by distribution channel (liters, million), 2008?09 21
Table 15: Carbonates, Taiwan, expenditure per capita (NT$), 2004?09 23
Table 16: Carbonates, Taiwan, forecast expenditure per capita (NT$), 2009?14 24
Table 17: Carbonates, Taiwan, expenditure per capita ($), 2004?09 24
Table 18: Carbonates, Taiwan, forecast expenditure per capita ($), 2009?14 25
Table 19: Carbonates, Taiwan, consumption per capita (liters), 2004?09 25
Table 20: Carbonates, Taiwan, forecast consumption per capita (liters), 2009?14 26
Table 21: Taiwan population, by age group, 2004?09 (millions) 27
Table 22: Taiwan population forecast, by age group, 2009?14 (millions) 28
Table 23: Taiwan population, by gender, 2004?09 (millions) 28
Table 24: Taiwan population forecast, by gender, 2009?14 (millions) 29
Table 25: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 29
Table 26: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 29
Table 27: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 30
Table 28: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 30
Table 29: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Taiwan consumer price index, 2004?09 (2000=100) 31
Table 32: Taiwan consumer price index, 2009?14 (2000=100) 31
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