Card Issuer Profile: Citigroup

With more than 180 million cards in issue, Citigroup is the world's biggest issuer of cards. Citigroup has continued to expand its cards business at home and abroad both organically and through acquisition, adapting its strategy to suit the market. Financially, Citigroup' revenue in 2006 was EUR68 billion, with a net income of EUR16 billion, of which EUR3 billion was generated from the cards business



Report Highlights

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Table 1: Citigroup Board of Directors, 2006 6
Table 2: Income statement for Citigroup's Cards businesses 23
Table 3: Details of selected Citigroup reward card offerings in the US, 2006 26
Table 4: Details of Citigroup's consumer Value card range in the US, 2006 27
Table 5: Details of Citigroup's College card range in the US, 2006 28
Table 6: Citigroup's product range in Russia, 2006 28
Table 7: APR Buydown redemption rates on Citigroup's ThankYou reward program, 2006 31
Table 8: Scorecard logic, part one 38
Table 9: Scorecard logic, part two 39
Table 10: Citigroup's revenues, costs, and net profits, 2001-2006 41
Table 11: Citigroup net income by business Group, 2002-2006 41
Table 12: Consumer net income by region, 2002-2006 42
Table 13: Consumer net income by business function, 2002-2006 42
Table 14: Citigroup assets, 2001-2006 42
Table 15: Current relevant Datamonitor publications, 2007 44
Table 16: Future relevant Datamonitor publications, 2007 44



Figure 1: Citigroup has a global presence, 2007 8
Figure 2: Cards are a very important revenue source for Citigroup in the US, 2005 10
Figure 3: Citigroup has made several strategic acquisitions,2006 11
Figure 4: The "Bank Card Lifecycle" informs Citigroup's strategy in different markets 12
Figure 5: Citigroup is expanding its presence in Russia, 2006 13
Figure 6: Citigroup is working to build its market share in the Middle East 15
Figure 7: More than three-quarters of Citigroup's issued cards are in the US 17
Figure 8: The value of balances outstanding in the US has grown, whilst in the US a higher proportion of balances outstanding are being securitized, 2004-2006 18
Figure 9: Citigroup's revenue and net profit has exhibited an upward trend, 2001 - 2006 19
Figure 10: Consumer is a very important revenue source for Citigroup, 2006 20
Figure 11: Two thirds of Citigroup's consumer revenue is earned in North America, 2006 21
Figure 12: Citigroup's cards business is growing in importance within the Global Consumer Finance Group, 2002-2006 22
Figure 13: Citigroup has an extremely large balance sheet, 2001-2006 24
Figure 14: Citigroup's "Thank You" reward program is one of the most successful in the business 29
Figure 15: The Citibank Home Rebate Credit Card offers considerable savings for home owners 32
Figure 16: The presence of Citigroup's Consumer division in Asia, 2005 35
Figure 17: Citigroup - Datamonitor's Benchmark 37

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