Card Issuer Profile: Grupo Santander

The largest banking group in Spain, Grupo Santander is the product of numerous mergers between Spanish banking organizations over a number of years. Santander also has a strong presence in Latin America, Continental Europe and the UK. With more than 50 million cards in issue across these regions, Santander is a truly global player.



Report Highlights

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Table 1: Grupo Santander's board of directors, 2006 6
Table 2: Number of Santander employees, 2005?06 7
Table 3: Number of Santander branches, 2005?06 7
Table 4: Acquisitions made by Santander, 1999?2005 11
Table 5: Santander's rankings in its various markets, 2006 12
Table 6: Smiles awarded on the Varig credit card, 2007 24
Table 7: Scorecard logic, part one 30
Table 8: Scorecard logic, part two 31
Table 9: Grupo Santander Revenue, operating costs and net profit, 2001?06 (€m) 33
Table 10: Grupo Santander balance sheet, 2001?06 (€m) 33
Table 11: Grupo Santander net income from cards as a proportion of total net income, 2004?06 34
Table 12: Current relevant Datamonitor publications, 2007 35
Table 13: Future relevant Datamonitor publications, 2007 35


Figure 1: Grupo Santander has a presence in 43 countries 9
Figure 2: Santander's strategy resulted in an increase in the number of new accounts and a reduced churn rate, 2005?06 14
Figure 3: Santander has concentrated on increasing branch numbers while slimming down its workforce 15
Figure 4: Santander aims to have achieved technological convergence by 2010 16
Figure 5: Grupo Santander's profits have grown rapidly from 2001?06 17
Figure 6: Retail banking accounted for 77% of Grupo Santander's revenue in 2006 18
Figure 7: Net income from cards has grown, but its relative importance in the group has fallen, 2004?06 19
Figure 8: Grupo Santander's balance sheet has grown rapidly from 2001?06 20
Figure 9: The Cahoot Webcard allows cardholders to make transactions securely online by generating a single use card number 23
Figure 10: The Santander Ronaldo MasterCard benefits Brazilian charities 25
Figure 11: Grupo Santander, Datamonitor's Competitor Benchmark 29

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