Card Issuer Profile: HSBC

HSBC is one of the few genuinely global players in the card sector, issuing cards in 42 markets across Europe, Asia, the US, Latin America, and Africa. The group is undergoing a restructuring of its card operations globally, which is likely to lead to expansion of its card portfolio and retailer partnerships worldwide.

Report Highlights

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Figure 1: The HSBC Group structure of principal operating companies as at December 2007 9
Figure 2: HSBC's 'One Group, One Goal, One HSBC' vision to be achieved by 2010 10
Figure 3: A representation of HSBC's business lines and global product platforms, 2008 12
Figure 4: HSBC's global credit card issuing locations, 2008 13
Figure 5: HSBC's global credit card portfolio is dominated by its presence in the US market, 2007 20
Figure 6: HSBC has enjoyed steady growth in its credit card portfolio in Asia, 2003-07 22
Figure 7: The US is the largest market in terms of card balances outstanding, 2007 25
Figure 8: HSBC has demonstrated strong growth in profit over 2003-07 26
Figure 9: HSBC holds close to €1.7 trillion in assets, 2003-07 29
Figure 10: HSBC's Green Credit Card advocates green spending to consumers in Hong Kong, 2008 32
Figure 11: The HSBC Group Competitor Benchmark, 2008 37
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