Card Issuer Profile: GE Money

GE Money is one of the truly global competitors in financial services, active in over 50 countries around the world. It has transformed from operating primarily in the B2B space to also offering card, banking and loan products direct to consumers. This report provides an in-depth insight into the current and future strategy of this player, highlighting the factors that have driven its success.

Report Highlights

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Table 1: GE Money's board of directors 6
Table 2: GE employees, 2003-07 6
Table 3: GE Money key acquisitions and partnerships, 1993-2008 10
Table 4: Selected payment card statistics for GE Money, 2003-07 14
Table 5: GE Money's revenue and profit, 2003-07 17
Table 6: GE Money product offerings directly to consumers and businesses, 2009 20
Table 7: GE Money's key retailer partnerships in the US, 1981-2007 22
Table 8: Examples of GE Money's retailer partnerships globally 23
Table 9: Examples of GE Money's co-branded cards, 2009 24
Table 10: GE Money brand credit card details in selected markets, 2009 25
Table 11: GE Money's key joint venture partnerships, 2001-07 26
Table 12: Scorecard logic, part one 32
Table 13: Scorecard logic, part two 33
Table 14: GE's revenues, costs and profits, 2003-07 35
Table 15: GE's profit segmented by sector, 2002-06 35
Table 16: GE's assets, 2003-07 36
Table 17: GE Money's assets, 2003-07 36
Table 18: Current relevant publications 37
Table 19: Future relevant publications 37
Figure 1: GE Capital's organizational structure and management, 2009 8
Figure 2: GE Money has a significant presence globally, 2009 9
Figure 3: GE has shown a steady financial performance since 2005 15
Figure 4: GE Money is the third largest contributor to GE's profit, 2007 16
Figure 5: GE has a large balance sheet with GE Money accounting for 26.5% of total assets, 2003-07 18
Figure 6: Over 75% of GE Money's assets are overseas, whereas cards constitute 15% of total, 2007 19
Figure 7: GE Money is seeking double digit growth by 2011, 2008 27
Figure 8: GE Money - Datamonitor Competitor Benchmark 31
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