LIST OF FIGURES
Figure 1: US cat care value and value forecast, 2003?2013 (US$ m, nominal prices) 22
Figure 2: US cat care category growth comparison, by value, 2003?2013 22
Figure 3: US cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 25
Figure 4: US cat care category growth comparison, by volume, 2003?2013 26
Figure 5: US cat care company share, by value, 2007?2008 (%) 35
Figure 6: US cat care distribution channels, by value, 2007?2008 (%) 41
Figure 7: US cat food value and value forecast, 2003?2013 (US$ m, nominal prices) 51
Figure 8: US cat food category growth comparison, by value, 2003?2013 51
Figure 9: US cat food volume and volume forecast, 2003?2013 (Kg m) 54
Figure 10: US cat food category growth comparison, by volume, 2003?2013 55
Figure 11: US cat food company share, by value, 2007?2008 (%) 60
Figure 12: US cat food distribution channels, by value, 2007?2008 (%) 66
Figure 13: US cat litter value and value forecast, 2003?2013 (US$ m, nominal prices) 71
Figure 14: US cat litter volume and volume forecast, 2003?2013 (Kg m) 74
Figure 15: US cat litter company share, by value, 2007?2008 (%) 77
Figure 16: US cat litter distribution channels, by value, 2007?2008 (%) 80
Figure 17: US cat toys value and value forecast, 2003?2013 (US$ m, nominal prices) 85
Figure 18: US cat toys volume and volume forecast, 2003?2013 (Units m) 88
Figure 19: US cat toys company share, by value, 2007?2008 (%) 90
Figure 20: US cat toys distribution channels, by value, 2007?2008 (%) 93
Figure 21: US cat treats & milk value and value forecast, 2003?2013 (US$ m, nominal prices) 98
Figure 22: US cat treats & milk category growth comparison, by value, 2003?2013 98
Figure 23: US cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 101
Figure 24: US cat treats & milk category growth comparison, by volume, 2003?2013 101
Figure 25: US cat treats & milk company share, by value, 2007?2008 (%) 106
Figure 26: US cat treats & milk distribution channels, by value, 2007?2008 (%) 112
Figure 27: Global cat care market split (value terms, 2008) – Top 5 countries 116
Figure 28: Global cat care market value, 2003–2008 (Top 5 countries) 119
Figure 29: Global cat care market split (volume terms, 2008) – Top 5 countries 121
Figure 30: Global cat care market volume, 2003–2008 (Top 5 countries) 124
Figure 31: Map of US 130
Figure 32: Annual data review process 139
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: US cat care value, 2003?2008 (US$ m, nominal prices) 20
Table 4: US cat care value forecast, 2008?2013 (US$ m, nominal prices) 21
Table 5: US cat care volume, 2003?2008 (Kg/Liters/Units m) 23
Table 6: US cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 24
Table 7: US cat care brand share, by value, 2007?2008 (%) 27
Table 8: US cat care value, by brand 2007?2008 (US$ m nominal prices) 31
Table 9: US cat care company share by value, 2007?2008 (%) 36
Table 10: US cat care value, by company, 2007?2008 (US$ m nominal prices) 38
Table 11: US cat care distribution channels, by value, 2007?2008 (%) 40
Table 12: US cat care value, by distribution channel, 2007?2008 (US$ m nominal prices) 40
Table 13: US cat care expenditure per capita, 2003?2008 (US$, nominal prices) 42
Table 14: US cat care forecast expenditure per capita, 2008?2013 (US$, nominal prices) 42
Table 15: US cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 43
Table 16: US cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 43
Table 17: Nestlé SA Key Facts 44
Table 18: Procter & Gamble Company, The Key Facts 47
Table 19: US cat food value, 2003?2008 (US$ m, nominal prices) 49
Table 20: US cat food value forecast, 2008?2013 (US$ m, nominal prices) 50
Table 21: US cat food volume, 2003?2008 (Kg m) 52
Table 22: US cat food volume forecast, 2008?2013 (Kg m) 53
Table 23: US cat food brand share, by value, 2007?2008 (%) 56
Table 24: US cat food value, by brand 2007?2008 (US$ m nominal prices) 58
Table 25: US cat food company share by value, 2007?2008 (%) 61
Table 26: US cat food value, by company, 2007?2008 (US$ m nominal prices) 63
Table 27: US cat food distribution channels, by value, 2007?2008 (%) 65
Table 28: US cat food value, by distribution channel, 2007?2008 (US$ m nominal prices) 65
Table 29: US cat food expenditure per capita, 2003?2008 (US$, nominal prices) 67
Table 30: US cat food forecast expenditure per capita, 2008?2013 (US$, nominal prices) 67
Table 31: US cat food consumption per capita, 2003?2008 (Kg) 68
Table 32: US cat food forecast consumption per capita, 2008?2013 (Kg) 68
Table 33: US cat litter value, 2003?2008 (US$ m, nominal prices) 69
Table 34: US cat litter value forecast, 2008?2013 (US$ m, nominal prices) 70
Table 35: US cat litter volume, 2003?2008 (Kg m) 72
Table 36: US cat litter volume forecast, 2008?2013 (Kg m) 73
Table 37: US cat litter brand share, by value, 2007?2008 (%) 75
Table 38: US cat litter value, by brand 2007?2008 (US$ m nominal prices) 76
Table 39: US cat litter company share by value, 2007?2008 (%) 78
Table 40: US cat litter value, by company, 2007?2008 (US$ m nominal prices) 78
Table 41: US cat litter distribution channels, by value, 2007?2008 (%) 79
Table 42: US cat litter value, by distribution channel, 2007?2008 (US$ m nominal prices) 79
Table 43: US cat litter expenditure per capita, 2003?2008 (US$, nominal prices) 81
Table 44: US cat litter forecast expenditure per capita, 2008?2013 (US$, nominal prices) 81
Table 45: US cat litter consumption per capita, 2003?2008 (Kg) 82
Table 46: US cat litter forecast consumption per capita, 2008?2013 (Kg) 82
Table 47: US cat toys value, 2003?2008 (US$ m, nominal prices) 83
Table 48: US cat toys value forecast, 2008?2013 (US$ m, nominal prices) 84
Table 49: US cat toys volume, 2003?2008 (Units m) 86
Table 50: US cat toys volume forecast, 2008?2013 (Units m) 87
Table 51: US cat toys brand share, by value, 2007?2008 (%) 89
Table 52: US cat toys value, by brand 2007?2008 (US$ m nominal prices) 89
Table 53: US cat toys company share by value, 2007?2008 (%) 91
Table 54: US cat toys value, by company, 2007?2008 (US$ m nominal prices) 91
Table 55: US cat toys distribution channels, by value, 2007?2008 (%) 92
Table 56: US cat toys value, by distribution channel, 2007?2008 (US$ m nominal prices) 92
Table 57: US cat toys expenditure per capita, 2003?2008 (US$, nominal prices) 94
Table 58: US cat toys forecast expenditure per capita, 2008?2013 (US$, nominal prices) 94
Table 59: US cat toys consumption per capita, 2003?2008 (Units) 95
Table 60: US cat toys forecast consumption per capita, 2008?2013 (Units) 95
Table 61: US cat treats & milk value, 2003?2008 (US$ m, nominal prices) 96
Table 62: US cat treats & milk value forecast, 2008?2013 (US$ m, nominal prices) 97
Table 63: US cat treats & milk volume, 2003?2008 (Kg/Liters m) 99
Table 64: US cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 100
Table 65: US cat treats & milk brand share, by value, 2007?2008 (%) 102
Table 66: US cat treats & milk value, by brand 2007?2008 (US$ m nominal prices) 104
Table 67: US cat treats & milk company share by value, 2007?2008 (%) 107
Table 68: US cat treats & milk value, by company, 2007?2008 (US$ m nominal prices) 109
Table 69: US cat treats & milk distribution channels, by value, 2007?2008 (%) 111
Table 70: US cat treats & milk value, by distribution channel, 2007?2008 (US$ m nominal prices) 111
Table 71: US cat treats & milk expenditure per capita, 2003?2008 (US$, nominal prices) 113
Table 72: US cat treats & milk forecast expenditure per capita, 2008?2013 (US$, nominal prices) 113
Table 73: US cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 114
Table 74: US cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 114
Table 75: Global cat care market value, 2008 115
Table 76: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 118
Table 77: Global cat care market volume, 2008 120
Table 78: Global cat care market split (volume terms, 2008) – Top 5 countries 123
Table 79: Leading players - Top 5 countries 125
Table 80: US cat care new product launches reports, by company (Top 5 companies), 2008 126
Table 81: US cat care new product launches SKUs, by company (Top 5 companies), 2008 126
Table 82: US cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 127
Table 83: US cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 127
Table 84: US cat care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 128
Table 85: US cat care new product launches (reports) - Recent 5 launches (2008) 128
Table 86: US Key Facts 130
Table 87: US population, by age group, 2003?08 (millions) 133
Table 88: US population forecast, by age group, 2008?13 (millions) 134
Table 89: US population, by gender, 2003?08 (millions) 134
Table 90: US population forecast, by gender, 2008?13 (millions) 135
Table 91: US nominal GDP, 2003?08 (US$ bn, nominal prices) 135
Table 92: US nominal GDP forecast, 2008?13 (US$ bn, nominal prices) 135
Table 93: US real GDP, 2003?08 (US$ bn, 2000 prices) 136
Table 94: US real GDP forecast, 2008?13 (US$ bn, 2000 prices) 136
Table 95: US consumer price index, 2003?08 (2000=100) 136
Table 96: US consumer price index, 2008?13 (2000=100) 137
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