Cat care in Brazil to 2013

Introduction

This databook provides key data and information on the cat care market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Brazil increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The cat food category led the cat care market in Brazil, accounting for a share of 98.4%.

The leading players in Brazilian cat care market include Nestle S.A., Mars, Inc. and Guabi Pet.
[Studien Infos ausblenden]

LIST OF FIGURES
Figure 1: Brazil cat care value and value forecast, 2003?2013 (BRL m, nominal prices) 23
Figure 2: Brazil cat care category growth comparison, by value, 2003?2013 25
Figure 3: Brazil cat care volume and volume forecast, 2003?2013 (Kg/Units m) 28
Figure 4: Brazil cat care category growth comparison, by volume, 2003?2013 29
Figure 5: Brazil cat care company share, by value, 2007?2008 (%) 32
Figure 6: Brazil cat care distribution channels, by value, 2007?2008 (%) 35
Figure 7: Brazil cat food value and value forecast, 2003?2013 (BRL m, nominal prices) 46
Figure 8: Brazil cat food volume and volume forecast, 2003?2013 (Kg m) 50
Figure 9: Brazil cat food company share, by value, 2007?2008 (%) 52
Figure 10: Brazil cat food distribution channels, by value, 2007?2008 (%) 55
Figure 11: Brazil cat litter value and value forecast, 2003?2013 (BRL m, nominal prices) 61
Figure 12: Brazil cat litter volume and volume forecast, 2003?2013 (Kg m) 65
Figure 13: Brazil cat litter distribution channels, by value, 2007?2008 (%) 69
Figure 14: Brazil cat toys value and value forecast, 2003?2013 (BRL m, nominal prices) 75
Figure 15: Brazil cat toys volume and volume forecast, 2003?2013 (Units m) 78
Figure 16: Brazil cat toys company share, by value, 2007?2008 (%) 80
Figure 17: Brazil cat toys distribution channels, by value, 2007?2008 (%) 83
Figure 18: Brazil cat treats & milk value and value forecast, 2003?2013 (BRL m, nominal prices) 89
Figure 19: Brazil cat treats & milk volume and volume forecast, 2003?2013 (Kg m) 93
Figure 20: Brazil cat treats & milk distribution channels, by value, 2007?2008 (%) 97
Figure 21: Global cat care market split (value terms, 2008) – Top 5 countries 102
Figure 22: Global cat care market value, 2003–2008 (Top 5 countries) 105
Figure 23: Global cat care market split (volume terms, 2008) – Top 5 countries 107
Figure 24: Global cat care market volume, 2003–2008 (Top 5 countries) 110
Figure 25: Map of Brazil 117
Figure 26: Annual data review process 126
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Brazil cat care value, 2003?2008 (BRL m, nominal prices) 21
Table 4: Brazil cat care value forecast, 2008?2013 (BRL m, nominal prices) 22
Table 5: Brazil cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Brazil cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Brazil cat care volume, 2003?2008 (Kg/Units m) 26
Table 8: Brazil cat care volume forecast, 2008?2013 (Kg/Units m) 27
Table 9: Brazil cat care brand share, by value, 2007?2008 (%) 30
Table 10: Brazil cat care value, by brand 2007?2008 (BRL m nominal prices) 31
Table 11: Brazil cat care company share by value, 2007?2008 (%) 33
Table 12: Brazil cat care value, by company, 2007?2008 (BRL m nominal prices) 33
Table 13: Brazil cat care distribution channels, by value, 2007?2008 (%) 34
Table 14: Brazil cat care value, by distribution channel, 2007?2008 (BRL m nominal prices) 34
Table 15: Brazil cat care expenditure per capita, 2003?2008 (BRL, nominal prices) 36
Table 16: Brazil cat care forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 36
Table 17: Brazil cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37
Table 18: Brazil cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37
Table 19: Brazil cat care consumption per capita, 2003?2008 (Kg/Units) 38
Table 20: Brazil cat care forecast consumption per capita, 2008?2013 (Kg/Units) 38
Table 21: Nestle S.A Key Facts 39
Table 22: Mars, Inc. Key Facts 42
Table 23: Brazil cat food value, 2003?2008 (BRL m, nominal prices) 44
Table 24: Brazil cat food value forecast, 2008?2013 (BRL m, nominal prices) 45
Table 25: Brazil cat food value, 2003?2008 (US$ m nominal prices) 47
Table 26: Brazil cat food value forecast, 2008?2013 (US$ m nominal prices) 47
Table 27: Brazil cat food volume, 2003?2008 (Kg m) 48
Table 28: Brazil cat food volume forecast, 2008?2013 (Kg m) 49
Table 29: Brazil cat food brand share, by value, 2007?2008 (%) 51
Table 30: Brazil cat food value, by brand 2007?2008 (BRL m nominal prices) 51
Table 31: Brazil cat food company share by value, 2007?2008 (%) 53
Table 32: Brazil cat food value, by company, 2007?2008 (BRL m nominal prices) 53
Table 33: Brazil cat food distribution channels, by value, 2007?2008 (%) 54
Table 34: Brazil cat food value, by distribution channel, 2007?2008 (BRL m nominal prices) 54
Table 35: Brazil cat food expenditure per capita, 2003?2008 (BRL, nominal prices) 56
Table 36: Brazil cat food forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 56
Table 37: Brazil cat food expenditure per capita, 2003?2008 (US$ nominal prices) 57
Table 38: Brazil cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 57
Table 39: Brazil cat food consumption per capita, 2003?2008 (Kg) 58
Table 40: Brazil cat food forecast consumption per capita, 2008?2013 (Kg) 58
Table 41: Brazil cat litter value, 2003?2008 (BRL m, nominal prices) 59
Table 42: Brazil cat litter value forecast, 2008?2013 (BRL m, nominal prices) 60
Table 43: Brazil cat litter value, 2003?2008 (US$ m nominal prices) 62
Table 44: Brazil cat litter value forecast, 2008?2013 (US$ m nominal prices) 62
Table 45: Brazil cat litter volume, 2003?2008 (Kg m) 63
Table 46: Brazil cat litter volume forecast, 2008?2013 (Kg m) 64
Table 47: Brazil cat litter brand share, by value, 2007?2008 (%) 66
Table 48: Brazil cat litter value, by brand 2007?2008 (BRL m nominal prices) 66
Table 49: Brazil cat litter company share by value, 2007?2008 (%) 67
Table 50: Brazil cat litter value, by company, 2007?2008 (BRL m nominal prices) 67
Table 51: Brazil cat litter distribution channels, by value, 2007?2008 (%) 68
Table 52: Brazil cat litter value, by distribution channel, 2007?2008 (BRL m nominal prices) 68
Table 53: Brazil cat litter expenditure per capita, 2003?2008 (BRL, nominal prices) 70
Table 54: Brazil cat litter forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 70
Table 55: Brazil cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 71
Table 56: Brazil cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 71
Table 57: Brazil cat litter consumption per capita, 2003?2008 (Kg) 72
Table 58: Brazil cat litter forecast consumption per capita, 2008?2013 (Kg) 72
Table 59: Brazil cat toys value, 2003?2008 (BRL m, nominal prices) 73
Table 60: Brazil cat toys value forecast, 2008?2013 (BRL m, nominal prices) 74
Table 61: Brazil cat toys value, 2003?2008 (US$ m nominal prices) 76
Table 62: Brazil cat toys value forecast, 2008?2013 (US$ m nominal prices) 76
Table 63: Brazil cat toys volume, 2003?2008 (Units m) 77
Table 64: Brazil cat toys volume forecast, 2008?2013 (Units m) 78
Table 65: Brazil cat toys brand share, by value, 2007?2008 (%) 79
Table 66: Brazil cat toys value, by brand 2007?2008 (BRL m nominal prices) 79
Table 67: Brazil cat toys company share by value, 2007?2008 (%) 81
Table 68: Brazil cat toys value, by company, 2007?2008 (BRL m nominal prices) 81
Table 69: Brazil cat toys distribution channels, by value, 2007?2008 (%) 82
Table 70: Brazil cat toys value, by distribution channel, 2007?2008 (BRL m nominal prices) 82
Table 71: Brazil cat toys expenditure per capita, 2003?2008 (BRL, nominal prices) 84
Table 72: Brazil cat toys forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 84
Table 73: Brazil cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 85
Table 74: Brazil cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 85
Table 75: Brazil cat toys consumption per capita, 2003?2008 (Units) 86
Table 76: Brazil cat toys forecast consumption per capita, 2008?2013 (Units) 86
Table 77: Brazil cat treats & milk value, 2003?2008 (BRL m, nominal prices) 87
Table 78: Brazil cat treats & milk value forecast, 2008?2013 (BRL m, nominal prices) 88
Table 79: Brazil cat treats & milk value, 2003?2008 (US$ m nominal prices) 90
Table 80: Brazil cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 90
Table 81: Brazil cat treats & milk volume, 2003?2008 (Kg m) 91
Table 82: Brazil cat treats & milk volume forecast, 2008?2013 (Kg m) 92
Table 83: Brazil cat treats & milk brand share, by value, 2007?2008 (%) 94
Table 84: Brazil cat treats & milk value, by brand 2007?2008 (BRL m nominal prices) 94
Table 85: Brazil cat treats & milk company share by value, 2007?2008 (%) 95
Table 86: Brazil cat treats & milk value, by company, 2007?2008 (BRL m nominal prices) 95
Table 87: Brazil cat treats & milk distribution channels, by value, 2007?2008 (%) 96
Table 88: Brazil cat treats & milk value, by distribution channel, 2007?2008 (BRL m nominal prices) 96
Table 89: Brazil cat treats & milk expenditure per capita, 2003?2008 (BRL, nominal prices) 98
Table 90: Brazil cat treats & milk forecast expenditure per capita, 2008?2013 (BRL, nominal prices) 98
Table 91: Brazil cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 99
Table 92: Brazil cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 99
Table 93: Brazil cat treats & milk consumption per capita, 2003?2008 (Kg) 100
Table 94: Brazil cat treats & milk forecast consumption per capita, 2008?2013 (Kg) 100
Table 95: Global cat care market value, 2008 101
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 104
Table 97: Global cat care market volume, 2008 106
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 109
Table 99: Leading players - Top 5 countries 111
Table 100: Brazil cat care new product launches reports, by company 2008 112
Table 101: Brazil cat care new product launches SKUs, by company 2008 112
Table 102: Brazil cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 113
Table 103: Brazil cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 113
Table 104: Brazil cat care new product launches (reports), by Package tags or Claims 2008 114
Table 105: Brazil cat care new product launches (reports) - Recent 5 launches (2008) 114
Table 106: Brazil Key Facts 117
Table 107: Brazil population, by age group, 2003?08 (millions) 120
Table 108: Brazil population forecast, by age group, 2008?13 (millions) 121
Table 109: Brazil population, by gender, 2003?08 (millions) 121
Table 110: Brazil population forecast, by gender, 2008?13 (millions) 122
Table 111: Brazil nominal GDP, 2003?08 (BRL bn, nominal prices) 122
Table 112: Brazil nominal GDP forecast, 2008?13 (BRL bn, nominal prices) 122
Table 113: Brazil real GDP, 2003?08 (BRL bn, 2000 prices) 123
Table 114: Brazil real GDP forecast, 2008?13 (BRL bn, 2000 prices) 123
Table 115: Brazil real GDP, 2003?08 (US$ bn, 2000 prices) 123
Table 116: Brazil real GDP forecast, 2008?13 (US$ bn, 2000 prices) 124
Table 117: Brazil consumer price index, 2003?08 (2000=100) 124
Table 118: Brazil consumer price index, 2008?13 (2000=100) 124
[Tabellenverzeichnis ausblenden]