Cat care in Canada to 2013

Introduction

This databook provides key data and information on the cat care market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Canada increased at a compound annual growth rate of 6.5% between 2003 and 2008.

The cat food category led the cat care market in Canada, accounting for a share of 54.4%.

The leading players in Canadian cat care market include Nestle S.A., Procter & Gamble Company, The and The Clorox Company.
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LIST OF FIGURES
Figure 1: Canada cat care value and value forecast, 2003?2013 (CAD m, nominal prices) 23
Figure 2: Canada cat care category growth comparison, by value, 2003?2013 25
Figure 3: Canada cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Canada cat care category growth comparison, by volume, 2003?2013 28
Figure 5: Canada cat care company share, by value, 2007?2008 (%) 31
Figure 6: Canada cat care distribution channels, by value, 2007?2008 (%) 35
Figure 7: Canada cat food value and value forecast, 2003?2013 (CAD m, nominal prices) 46
Figure 8: Canada cat food category growth comparison, by value, 2003?2013 48
Figure 9: Canada cat food volume and volume forecast, 2003?2013 (Kg m) 51
Figure 10: Canada cat food category growth comparison, by volume, 2003?2013 52
Figure 11: Canada cat food company share, by value, 2007?2008 (%) 55
Figure 12: Canada cat food distribution channels, by value, 2007?2008 (%) 59
Figure 13: Canada cat litter value and value forecast, 2003?2013 (CAD m, nominal prices) 64
Figure 14: Canada cat litter volume and volume forecast, 2003?2013 (Kg m) 67
Figure 15: Canada cat litter company share, by value, 2007?2008 (%) 70
Figure 16: Canada cat litter distribution channels, by value, 2007?2008 (%) 73
Figure 17: Canada cat toys value and value forecast, 2003?2013 (CAD m, nominal prices) 78
Figure 18: Canada cat toys volume and volume forecast, 2003?2013 (Units m) 81
Figure 19: Canada cat toys company share, by value, 2007?2008 (%) 83
Figure 20: Canada cat toys distribution channels, by value, 2007?2008 (%) 86
Figure 21: Canada cat treats & milk value and value forecast, 2003?2013 (CAD m, nominal prices) 92
Figure 22: Canada cat treats & milk category growth comparison, by value, 2003?2013 94
Figure 23: Canada cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 97
Figure 24: Canada cat treats & milk category growth comparison, by volume, 2003?2013 97
Figure 25: Canada cat treats & milk company share, by value, 2007?2008 (%) 99
Figure 26: Canada cat treats & milk distribution channels, by value, 2007?2008 (%) 102
Figure 27: Global cat care market split (value terms, 2008) – Top 5 countries 107
Figure 28: Global cat care market value, 2003–2008 (Top 5 countries) 110
Figure 29: Global cat care market split (volume terms, 2008) – Top 5 countries 112
Figure 30: Global cat care market volume, 2003–2008 (Top 5 countries) 115
Figure 31: Map of Canada 121
Figure 32: Annual data review process 130
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Canada cat care value, 2003?2008 (CAD m, nominal prices) 21
Table 4: Canada cat care value forecast, 2008?2013 (CAD m, nominal prices) 22
Table 5: Canada cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Canada cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Canada cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Canada cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Canada cat care brand share, by value, 2007?2008 (%) 29
Table 10: Canada cat care value, by brand 2007?2008 (CAD m nominal prices) 30
Table 11: Canada cat care company share by value, 2007?2008 (%) 32
Table 12: Canada cat care value, by company, 2007?2008 (CAD m nominal prices) 33
Table 13: Canada cat care distribution channels, by value, 2007?2008 (%) 34
Table 14: Canada cat care value, by distribution channel, 2007?2008 (CAD m nominal prices) 34
Table 15: Canada cat care expenditure per capita, 2003?2008 (CAD, nominal prices) 36
Table 16: Canada cat care forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 36
Table 17: Canada cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37
Table 18: Canada cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37
Table 19: Canada cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 38
Table 20: Canada cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 38
Table 21: Nestle SA Key Facts 39
Table 22: Procter & Gamble Company, The Key Facts 42
Table 23: Canada cat food value, 2003?2008 (CAD m, nominal prices) 44
Table 24: Canada cat food value forecast, 2008?2013 (CAD m, nominal prices) 45
Table 25: Canada cat food value, 2003?2008 (US$ m nominal prices) 47
Table 26: Canada cat food value forecast, 2008?2013 (US$ m nominal prices) 47
Table 27: Canada cat food volume, 2003?2008 (Kg m) 49
Table 28: Canada cat food volume forecast, 2008?2013 (Kg m) 50
Table 29: Canada cat food brand share, by value, 2007?2008 (%) 53
Table 30: Canada cat food value, by brand 2007?2008 (CAD m nominal prices) 54
Table 31: Canada cat food company share by value, 2007?2008 (%) 56
Table 32: Canada cat food value, by company, 2007?2008 (CAD m nominal prices) 57
Table 33: Canada cat food distribution channels, by value, 2007?2008 (%) 58
Table 34: Canada cat food value, by distribution channel, 2007?2008 (CAD m nominal prices) 58
Table 35: Canada cat food expenditure per capita, 2003?2008 (CAD, nominal prices) 60
Table 36: Canada cat food forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 60
Table 37: Canada cat food expenditure per capita, 2003?2008 (US$ nominal prices) 61
Table 38: Canada cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 61
Table 39: Canada cat food consumption per capita, 2003?2008 (Kg) 62
Table 40: Canada cat food forecast consumption per capita, 2008?2013 (Kg) 62
Table 41: Canada cat litter value, 2003?2008 (CAD m, nominal prices) 63
Table 42: Canada cat litter value forecast, 2008?2013 (CAD m, nominal prices) 64
Table 43: Canada cat litter value, 2003?2008 (US$ m nominal prices) 65
Table 44: Canada cat litter value forecast, 2008?2013 (US$ m nominal prices) 65
Table 45: Canada cat litter volume, 2003?2008 (Kg m) 66
Table 46: Canada cat litter volume forecast, 2008?2013 (Kg m) 67
Table 47: Canada cat litter brand share, by value, 2007?2008 (%) 68
Table 48: Canada cat litter value, by brand 2007?2008 (CAD m nominal prices) 69
Table 49: Canada cat litter company share by value, 2007?2008 (%) 71
Table 50: Canada cat litter value, by company, 2007?2008 (CAD m nominal prices) 71
Table 51: Canada cat litter distribution channels, by value, 2007?2008 (%) 72
Table 52: Canada cat litter value, by distribution channel, 2007?2008 (CAD m nominal prices) 72
Table 53: Canada cat litter expenditure per capita, 2003?2008 (CAD, nominal prices) 74
Table 54: Canada cat litter forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 74
Table 55: Canada cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 75
Table 56: Canada cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 75
Table 57: Canada cat litter consumption per capita, 2003?2008 (Kg) 76
Table 58: Canada cat litter forecast consumption per capita, 2008?2013 (Kg) 76
Table 59: Canada cat toys value, 2003?2008 (CAD m, nominal prices) 77
Table 60: Canada cat toys value forecast, 2008?2013 (CAD m, nominal prices) 78
Table 61: Canada cat toys value, 2003?2008 (US$ m nominal prices) 79
Table 62: Canada cat toys value forecast, 2008?2013 (US$ m nominal prices) 79
Table 63: Canada cat toys volume, 2003?2008 (Units m) 80
Table 64: Canada cat toys volume forecast, 2008?2013 (Units m) 81
Table 65: Canada cat toys brand share, by value, 2007?2008 (%) 82
Table 66: Canada cat toys value, by brand 2007?2008 (CAD m nominal prices) 82
Table 67: Canada cat toys company share by value, 2007?2008 (%) 84
Table 68: Canada cat toys value, by company, 2007?2008 (CAD m nominal prices) 84
Table 69: Canada cat toys distribution channels, by value, 2007?2008 (%) 85
Table 70: Canada cat toys value, by distribution channel, 2007?2008 (CAD m nominal prices) 85
Table 71: Canada cat toys expenditure per capita, 2003?2008 (CAD, nominal prices) 87
Table 72: Canada cat toys forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 87
Table 73: Canada cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 88
Table 74: Canada cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 88
Table 75: Canada cat toys consumption per capita, 2003?2008 (Units) 89
Table 76: Canada cat toys forecast consumption per capita, 2008?2013 (Units) 89
Table 77: Canada cat treats & milk value, 2003?2008 (CAD m, nominal prices) 90
Table 78: Canada cat treats & milk value forecast, 2008?2013 (CAD m, nominal prices) 91
Table 79: Canada cat treats & milk value, 2003?2008 (US$ m nominal prices) 93
Table 80: Canada cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 93
Table 81: Canada cat treats & milk volume, 2003?2008 (Kg/Liters m) 95
Table 82: Canada cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 96
Table 83: Canada cat treats & milk brand share, by value, 2007?2008 (%) 98
Table 84: Canada cat treats & milk value, by brand 2007?2008 (CAD m nominal prices) 98
Table 85: Canada cat treats & milk company share by value, 2007?2008 (%) 100
Table 86: Canada cat treats & milk value, by company, 2007?2008 (CAD m nominal prices) 100
Table 87: Canada cat treats & milk distribution channels, by value, 2007?2008 (%) 101
Table 88: Canada cat treats & milk value, by distribution channel, 2007?2008 (CAD m nominal prices) 101
Table 89: Canada cat treats & milk expenditure per capita, 2003?2008 (CAD, nominal prices) 103
Table 90: Canada cat treats & milk forecast expenditure per capita, 2008?2013 (CAD, nominal prices) 103
Table 91: Canada cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 104
Table 92: Canada cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 104
Table 93: Canada cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 105
Table 94: Canada cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 105
Table 95: Global cat care market value, 2008 106
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 109
Table 97: Global cat care market volume, 2008 111
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 114
Table 99: Leading players - Top 5 countries 116
Table 100: Canada cat care new product launches reports, by company (Top 5 companies), 2008 117
Table 101: Canada cat care new product launches SKUs, by company (Top 5 companies), 2008 117
Table 102: Canada cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 118
Table 103: Canada cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 118
Table 104: Canada cat care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 119
Table 105: Canada cat care new product launches (reports) - Recent 5 launches (2008) 119
Table 106: Canada Key Facts 121
Table 107: Canada population, by age group, 2003?08 (millions) 124
Table 108: Canada population forecast, by age group, 2008?13 (millions) 125
Table 109: Canada population, by gender, 2003?08 (millions) 125
Table 110: Canada population forecast, by gender, 2008?13 (millions) 126
Table 111: Canada nominal GDP, 2003?08 (CAD bn, nominal prices) 126
Table 112: Canada nominal GDP forecast, 2008?13 (CAD bn, nominal prices) 126
Table 113: Canada real GDP, 2003?08 (CAD bn, 2000 prices) 127
Table 114: Canada real GDP forecast, 2008?13 (CAD bn, 2000 prices) 127
Table 115: Canada real GDP, 2003?08 (US$ bn, 2000 prices) 127
Table 116: Canada real GDP forecast, 2008?13 (US$ bn, 2000 prices) 128
Table 117: Canada consumer price index, 2003?08 (2000=100) 128
Table 118: Canada consumer price index, 2008?13 (2000=100) 128
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