Dog care in Denmark to 2013

Introduction

This databook provides key data and information on the dog care market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for dog care in Denmark increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The dog food category led the dog care market in Denmark, accounting for a share of 92.1%.

Leading players in Danish dog care market include Mars, Inc., O. Kavli A/S and Procter & Gamble Company, The.
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TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Dog care 2
Summary category level - Dog food 3
Summary category level - Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2003?08 20
Value Analysis, 2008?13 21
Value Analysis, US$ 2003?08 23
Value Analysis, US$ 2008?13 23
Volume Analysis, 2003?08 25
Volume Analysis, 2008?13 26
Company and Brand Share Analysis 28
Distribution Analysis 32
Expenditure & consumption per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Procter & Gamble Company, The 39
Chapter 5 CATEGORY ANALYSIS - DOG FOOD 41
Value Analysis, 2003?08 41
Value Analysis, 2008?13 42
Value Analysis, US$ 2003?08 44
Value Analysis, US$ 2008?13 44
Volume Analysis, 2003?08 46
Volume Analysis, 2008?13 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - DOG TOYS 57
Value Analysis, 2003?08 57
Value Analysis, 2008?13 58
Value Analysis, US$ 2003?08 59
Value Analysis, US$ 2008?13 59
Volume Analysis, 2003?08 60
Volume Analysis, 2008?13 61
Company and Brand Share Analysis 62
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS 70
Value Analysis, 2003?08 70
Value Analysis, 2008?13 71
Value Analysis, US$ 2003?08 73
Value Analysis, US$ 2008?13 73
Volume Analysis, 2003?08 75
Volume Analysis, 2008?13 76
Company and Brand Share Analysis 78
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 91
Market Share 96
Chapter 9 NEW PRODUCT DEVELOPMENT 97
Product launches over time 97
Recent product launches 98
Chapter 10 DENMARK SOCIOECONOMIC PROFILE 99
Country Overview 99
Key Facts 100
Political Overview 101
Economic Overview 102
Chapter 11 DENMARK MACROECONOMIC PROFILE 103
Macroeconomic Indicators 103
Chapter 12 RESEARCH METHODOLOGY 108
Methodology overview 108
Secondary research 109
Market modeling 110
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 13 APPENDIX 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113
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LIST OF FIGURES
Figure 1: Denmark dog care value and value forecast, 2003?13 (DKK m, nominal prices) 22
Figure 2: Denmark dog care category growth comparison, by value, 2003?13 24
Figure 3: Denmark dog care volume and volume forecast, 2003?13 (Kg/Units m) 27
Figure 4: Denmark dog care category growth comparison, by volume, 2003?13 27
Figure 5: Denmark dog care company share, by value, 2007?08 (%) 30
Figure 6: Denmark dog care distribution channels, by value, 2007?08 (%) 33
Figure 7: Denmark dog food value and value forecast, 2003?13 (DKK m, nominal prices) 43
Figure 8: Denmark dog food category growth comparison, by value, 2003?13 45
Figure 9: Denmark dog food volume and volume forecast, 2003?13 (Kg m) 48
Figure 10: Denmark dog food category growth comparison, by volume, 2003?13 48
Figure 11: Denmark dog food company share, by value, 2007?08 (%) 50
Figure 12: Denmark dog food distribution channels, by value, 2007?08 (%) 53
Figure 13: Denmark dog toys value and value forecast, 2003?13 (DKK m, nominal prices) 58
Figure 14: Denmark dog toys volume and volume forecast, 2003?13 (Units m) 61
Figure 15: Denmark dog toys company share, by value, 2007?08 (%) 63
Figure 16: Denmark dog toys distribution channels, by value, 2007?08 (%) 66
Figure 17: Denmark dog chews & treats value and value forecast, 2003?13 (DKK m, nominal prices) 72
Figure 18: Denmark dog chews & treats category growth comparison, by value, 2003?13 74
Figure 19: Denmark dog chews & treats volume and volume forecast, 2003?13 (Kg m) 77
Figure 20: Denmark dog chews & treats category growth comparison, by volume, 2003?13 77
Figure 21: Denmark dog chews & treats company share, by value, 2007?08 (%) 79
Figure 22: Denmark dog chews & treats distribution channels, by value, 2007?08 (%) 82
Figure 23: Global dog care market split (value terms, 2008) – Top 5 countries 87
Figure 24: Global dog care market value, 2003–2008 (Top 5 countries) 90
Figure 25: Global dog care market split (volume terms, 2008) – Top 5 countries 92
Figure 26: Global dog care market volume, 2003–2008 (Top 5 countries) 95
Figure 27: Map of Denmark 100
Figure 28: Annual data review process 109
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog care distribution channels 9
Table 3: Denmark dog care value, 2003?08 (DKK m, nominal prices) 20
Table 4: Denmark dog care value forecast, 2008?13 (DKK m, nominal prices) 21
Table 5: Denmark dog care value, 2003?08 (US$ m nominal prices) 23
Table 6: Denmark dog care value forecast, 2008?13 (US$ m nominal prices) 23
Table 7: Denmark dog care volume, 2003?08 (Kg/Units m) 25
Table 8: Denmark dog care volume forecast, 2008?13 (Kg/Units m) 26
Table 9: Denmark dog care brand share, by value, 2007?08 (%) 28
Table 10: Denmark dog care value, by brand 2007?08 (DKK m nominal prices) 29
Table 11: Denmark dog care company share by value, 2007?08 (%) 31
Table 12: Denmark dog care value, by company, 2007?08 (DKK m nominal prices) 31
Table 13: Denmark dog care distribution channels, by value, 2007?08 (%) 32
Table 14: Denmark dog care value, by distribution channel, 2007?08 (DKK m nominal prices) 32
Table 15: Denmark dog care expenditure per capita, 2003?08 (DKK, nominal prices) 34
Table 16: Denmark dog care forecast expenditure per capita, 2008?13 (DKK, nominal prices) 34
Table 17: Denmark dog care expenditure per capita, 2003?08 (US$ nominal prices) 35
Table 18: Denmark dog care forecast expenditure per capita, 2008?13 (US$ nominal prices) 35
Table 19: Denmark dog care consumption per capita, 2003?08 (Kg/Units) 36
Table 20: Denmark dog care forecast consumption per capita, 2008?13 (Kg/Units) 36
Table 21: Mars, Inc. Key Facts 37
Table 22: Procter & Gamble Company, The Key Facts 39
Table 23: Denmark dog food value, 2003?08 (DKK m, nominal prices) 41
Table 24: Denmark dog food value forecast, 2008?13 (DKK m, nominal prices) 42
Table 25: Denmark dog food value, 2003?08 (US$ m nominal prices) 44
Table 26: Denmark dog food value forecast, 2008?13 (US$ m nominal prices) 44
Table 27: Denmark dog food volume, 2003?08 (Kg m) 46
Table 28: Denmark dog food volume forecast, 2008?13 (Kg m) 47
Table 29: Denmark dog food brand share, by value, 2007?08 (%) 49
Table 30: Denmark dog food value, by brand 2007?08 (DKK m nominal prices) 49
Table 31: Denmark dog food company share by value, 2007?08 (%) 51
Table 32: Denmark dog food value, by company, 2007?08 (DKK m nominal prices) 51
Table 33: Denmark dog food distribution channels, by value, 2007?08 (%) 52
Table 34: Denmark dog food value, by distribution channel, 2007?08 (DKK m nominal prices) 52
Table 35: Denmark dog food expenditure per capita, 2003?08 (DKK, nominal prices) 54
Table 36: Denmark dog food forecast expenditure per capita, 2008?13 (DKK, nominal prices) 54
Table 37: Denmark dog food expenditure per capita, 2003?08 (US$ nominal prices) 55
Table 38: Denmark dog food forecast expenditure per capita, 2008?13 (US$ nominal prices) 55
Table 39: Denmark dog food consumption per capita, 2003?08 (Kg) 56
Table 40: Denmark dog food forecast consumption per capita, 2008?13 (Kg) 56
Table 41: Denmark dog toys value, 2003?08 (DKK m, nominal prices) 57
Table 42: Denmark dog toys value forecast, 2008?13 (DKK m, nominal prices) 58
Table 43: Denmark dog toys value, 2003?08 (US$ m nominal prices) 59
Table 44: Denmark dog toys value forecast, 2008?13 (US$ m nominal prices) 59
Table 45: Denmark dog toys volume, 2003?08 (Units m) 60
Table 46: Denmark dog toys volume forecast, 2008?13 (Units m) 61
Table 47: Denmark dog toys brand share, by value, 2007?08 (%) 62
Table 48: Denmark dog toys value, by brand 2007?08 (DKK m nominal prices) 62
Table 49: Denmark dog toys company share by value, 2007?08 (%) 64
Table 50: Denmark dog toys value, by company, 2007?08 (DKK m nominal prices) 64
Table 51: Denmark dog toys distribution channels, by value, 2007?08 (%) 65
Table 52: Denmark dog toys value, by distribution channel, 2007?08 (DKK m nominal prices) 65
Table 53: Denmark dog toys expenditure per capita, 2003?08 (DKK, nominal prices) 67
Table 54: Denmark dog toys forecast expenditure per capita, 2008?13 (DKK, nominal prices) 67
Table 55: Denmark dog toys expenditure per capita, 2003?08 (US$ nominal prices) 68
Table 56: Denmark dog toys forecast expenditure per capita, 2008?13 (US$ nominal prices) 68
Table 57: Denmark dog toys consumption per capita, 2003?08 (Units) 69
Table 58: Denmark dog toys forecast consumption per capita, 2008?13 (Units) 69
Table 59: Denmark dog chews & treats value, 2003?08 (DKK m, nominal prices) 70
Table 60: Denmark dog chews & treats value forecast, 2008?13 (DKK m, nominal prices) 71
Table 61: Denmark dog chews & treats value, 2003?08 (US$ m nominal prices) 73
Table 62: Denmark dog chews & treats value forecast, 2008?13 (US$ m nominal prices) 73
Table 63: Denmark dog chews & treats volume, 2003?08 (Kg m) 75
Table 64: Denmark dog chews & treats volume forecast, 2008?13 (Kg m) 76
Table 65: Denmark dog chews & treats brand share, by value, 2007?08 (%) 78
Table 66: Denmark dog chews & treats value, by brand 2007?08 (DKK m nominal prices) 78
Table 67: Denmark dog chews & treats company share by value, 2007?08 (%) 80
Table 68: Denmark dog chews & treats value, by company, 2007?08 (DKK m nominal prices) 80
Table 69: Denmark dog chews & treats distribution channels, by value, 2007?08 (%) 81
Table 70: Denmark dog chews & treats value, by distribution channel, 2007?08 (DKK m nominal prices) 81
Table 71: Denmark dog chews & treats expenditure per capita, 2003?08 (DKK, nominal prices) 83
Table 72: Denmark dog chews & treats forecast expenditure per capita, 2008?13 (DKK, nominal prices) 83
Table 73: Denmark dog chews & treats expenditure per capita, 2003?08 (US$ nominal prices) 84
Table 74: Denmark dog chews & treats forecast expenditure per capita, 2008?13 (US$ nominal prices) 84
Table 75: Denmark dog chews & treats consumption per capita, 2003?08 (Kg) 85
Table 76: Denmark dog chews & treats forecast consumption per capita, 2008?13 (Kg) 85
Table 77: Global dog care market value, 2008 86
Table 78: Global dog care market split (value terms (US$ m), 2008) – Top 5 countries 89
Table 79: Global dog care market volume, 2008 91
Table 80: Global dog care market split (volume terms, 2008) – Top 5 countries 94
Table 81: Leading players - Top 5 countries 96
Table 82: Denmark dog care new product launches reports, by company 2008 97
Table 83: Denmark dog care new product launches SKUs, by company 2008 97
Table 84: Denmark dog care new product launches (reports), by flavor and fragrances 2008 97
Table 85: Denmark dog care new product launches (reports), by ingredients 2008 98
Table 86: Denmark dog care new product launches (reports), by package tags or claims 2008 98
Table 87: Denmark dog care new product launch (report) 98
Table 88: Denmark Key Facts 100
Table 89: Denmark population, by age group, 2003?08 (millions) 103
Table 90: Denmark population forecast, by age group, 2008?13 (millions) 104
Table 91: Denmark population, by gender, 2003?08 (millions) 104
Table 92: Denmark population forecast, by gender, 2008?13 (millions) 105
Table 93: Denmark nominal GDP, 2003?08 (DKK bn, nominal prices) 105
Table 94: Denmark nominal GDP forecast, 2008?13 (DKK bn, nominal prices) 105
Table 95: Denmark real GDP, 2003?08 (DKK bn, 2000 prices) 106
Table 96: Denmark real GDP forecast, 2008?13 (DKK bn, 2000 prices) 106
Table 97: Denmark real GDP, 2003?08 (US$ bn, 2000 prices) 106
Table 98: Denmark real GDP forecast, 2008?13 (US$ bn, 2000 prices) 107
Table 99: Denmark consumer price index, 2003?08 (2000=100) 107
Table 100: Denmark consumer price index, 2008?13 (2000=100) 107
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