Cat care in Germany to 2013

Introduction

This databook provides key data and information on the cat care market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Germany increased at a compound annual growth rate of 2% between 2003 and 2008.

The cat food category led the cat care market in Germany, accounting for a share of 74.3%.

The leading players in German cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for cat care in Germany increased at a compound annual growth rate of 2% between 2003 and 2008.

The cat food category led the cat care market in Germany, accounting for a share of 74.3%.

The leading players in German cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.


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LIST OF FIGURES
Figure 1: Germany cat care value and value forecast, 2003?2013 (€ m, nominal prices) 22
Figure 2: Germany cat care category growth comparison, by value, 2003?2013 24
Figure 3: Germany cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 27
Figure 4: Germany cat care category growth comparison, by volume, 2003?2013 28
Figure 5: Germany cat care company share, by value, 2007?2008 (%) 31
Figure 6: Germany cat care distribution channels, by value, 2007?2008 (%) 34
Figure 7: Germany cat food value and value forecast, 2003?2013 (€ m, nominal prices) 45
Figure 8: Germany cat food category growth comparison, by value, 2003?2013 47
Figure 9: Germany cat food volume and volume forecast, 2003?2013 (Kg m) 50
Figure 10: Germany cat food category growth comparison, by volume, 2003?2013 51
Figure 11: Germany cat food company share, by value, 2007?2008 (%) 54
Figure 12: Germany cat food distribution channels, by value, 2007?2008 (%) 57
Figure 13: Germany cat litter value and value forecast, 2003?2013 (€ m, nominal prices) 63
Figure 14: Germany cat litter volume and volume forecast, 2003?2013 (Kg m) 67
Figure 15: Germany cat litter company share, by value, 2007?2008 (%) 69
Figure 16: Germany cat litter distribution channels, by value, 2007?2008 (%) 72
Figure 17: Germany cat toys value and value forecast, 2003?2013 (€ m, nominal prices) 78
Figure 18: Germany cat toys volume and volume forecast, 2003?2013 (Units m) 82
Figure 19: Germany cat toys distribution channels, by value, 2007?2008 (%) 86
Figure 20: Germany cat treats & milk value and value forecast, 2003?2013 (€ m, nominal prices) 92
Figure 21: Germany cat treats & milk category growth comparison, by value, 2003?2013 94
Figure 22: Germany cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 97
Figure 23: Germany cat treats & milk category growth comparison, by volume, 2003?2013 98
Figure 24: Germany cat treats & milk company share, by value, 2007?2008 (%) 100
Figure 25: Germany cat treats & milk distribution channels, by value, 2007?2008 (%) 103
Figure 26: Global cat care market split (value terms, 2008) – Top 5 countries 108
Figure 27: Global cat care market value, 2003–2008 (Top 5 countries) 111
Figure 28: Global cat care market split (volume terms, 2008) – Top 5 countries 113
Figure 29: Global cat care market volume, 2003–2008 (Top 5 countries) 116
Figure 30: Map of Germany 123
Figure 31: Annual data review process 132


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Germany cat care value, 2003?2008 (€ m, nominal prices) 20
Table 4: Germany cat care value forecast, 2008?2013 (€ m, nominal prices) 21
Table 5: Germany cat care value, 2003?2008 (US$ m nominal prices) 23
Table 6: Germany cat care value forecast, 2008?2013 (US$ m nominal prices) 23
Table 7: Germany cat care volume, 2003?2008 (Kg/Liters/Units m) 25
Table 8: Germany cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 26
Table 9: Germany cat care brand share, by value, 2007?2008 (%) 29
Table 10: Germany cat care value, by brand 2007?2008 (€ m nominal prices) 30
Table 11: Germany cat care company share by value, 2007?2008 (%) 32
Table 12: Germany cat care value, by company, 2007?2008 (€ m nominal prices) 32
Table 13: Germany cat care distribution channels, by value, 2007?2008 (%) 33
Table 14: Germany cat care value, by distribution channel, 2007?2008 (€ m nominal prices) 33
Table 15: Germany cat care expenditure per capita, 2003?2008 (€, nominal prices) 35
Table 16: Germany cat care forecast expenditure per capita, 2008?2013 (€, nominal prices) 35
Table 17: Germany cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36
Table 18: Germany cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36
Table 19: Germany cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37
Table 20: Germany cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table 22: Nestle S.A. Key Facts 40
Table 23: Germany cat food value, 2003?2008 (€ m, nominal prices) 43
Table 24: Germany cat food value forecast, 2008?2013 (€ m, nominal prices) 44
Table 25: Germany cat food value, 2003?2008 (US$ m nominal prices) 46
Table 26: Germany cat food value forecast, 2008?2013 (US$ m nominal prices) 46
Table 27: Germany cat food volume, 2003?2008 (Kg m) 48
Table 28: Germany cat food volume forecast, 2008?2013 (Kg m) 49
Table 29: Germany cat food brand share, by value, 2007?2008 (%) 52
Table 30: Germany cat food value, by brand 2007?2008 (€ m nominal prices) 53
Table 31: Germany cat food company share by value, 2007?2008 (%) 55
Table 32: Germany cat food value, by company, 2007?2008 (€ m nominal prices) 55
Table 33: Germany cat food distribution channels, by value, 2007?2008 (%) 56
Table 34: Germany cat food value, by distribution channel, 2007?2008 (€ m nominal prices) 56
Table 35: Germany cat food expenditure per capita, 2003?2008 (€, nominal prices) 58
Table 36: Germany cat food forecast expenditure per capita, 2008?2013 (€, nominal prices) 58
Table 37: Germany cat food expenditure per capita, 2003?2008 (US$ nominal prices) 59
Table 38: Germany cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 59
Table 39: Germany cat food consumption per capita, 2003?2008 (Kg) 60
Table 40: Germany cat food forecast consumption per capita, 2008?2013 (Kg) 60
Table 41: Germany cat litter value, 2003?2008 (€ m, nominal prices) 61
Table 42: Germany cat litter value forecast, 2008?2013 (€ m, nominal prices) 62
Table 43: Germany cat litter value, 2003?2008 (US$ m nominal prices) 64
Table 44: Germany cat litter value forecast, 2008?2013 (US$ m nominal prices) 64
Table 45: Germany cat litter volume, 2003?2008 (Kg m) 65
Table 46: Germany cat litter volume forecast, 2008?2013 (Kg m) 66
Table 47: Germany cat litter brand share, by value, 2007?2008 (%) 68
Table 48: Germany cat litter value, by brand 2007?2008 (€ m nominal prices) 68
Table 49: Germany cat litter company share by value, 2007?2008 (%) 70
Table 50: Germany cat litter value, by company, 2007?2008 (€ m nominal prices) 70
Table 51: Germany cat litter distribution channels, by value, 2007?2008 (%) 71
Table 52: Germany cat litter value, by distribution channel, 2007?2008 (€ m nominal prices) 71
Table 53: Germany cat litter expenditure per capita, 2003?2008 (€, nominal prices) 73
Table 54: Germany cat litter forecast expenditure per capita, 2008?2013 (€, nominal prices) 73
Table 55: Germany cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 74
Table 56: Germany cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 74
Table 57: Germany cat litter consumption per capita, 2003?2008 (Kg) 74
Table 58: Germany cat litter forecast consumption per capita, 2008?2013 (Kg) 75
Table 59: Germany cat toys value, 2003?2008 (€ m, nominal prices) 76
Table 60: Germany cat toys value forecast, 2008?2013 (€ m, nominal prices) 77
Table 61: Germany cat toys value, 2003?2008 (US$ m nominal prices) 79
Table 62: Germany cat toys value forecast, 2008?2013 (US$ m nominal prices) 79
Table 63: Germany cat toys volume, 2003?2008 (Units m) 80
Table 64: Germany cat toys volume forecast, 2008?2013 (Units m) 81
Table 65: Germany cat toys brand share, by value, 2007?2008 (%) 83
Table 66: Germany cat toys value, by brand 2007?2008 (€ m nominal prices) 83
Table 67: Germany cat toys company share by value, 2007?2008 (%) 84
Table 68: Germany cat toys value, by company, 2007?2008 (€ m nominal prices) 84
Table 69: Germany cat toys distribution channels, by value, 2007?2008 (%) 85
Table 70: Germany cat toys value, by distribution channel, 2007?2008 (€ m nominal prices) 85
Table 71: Germany cat toys expenditure per capita, 2003?2008 (€, nominal prices) 87
Table 72: Germany cat toys forecast expenditure per capita, 2008?2013 (€, nominal prices) 87
Table 73: Germany cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 88
Table 74: Germany cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 88
Table 75: Germany cat toys consumption per capita, 2003?2008 (Units) 89
Table 76: Germany cat toys forecast consumption per capita, 2008?2013 (Units) 89
Table 77: Germany cat treats & milk value, 2003?2008 (€ m, nominal prices) 90
Table 78: Germany cat treats & milk value forecast, 2008?2013 (€ m, nominal prices) 91
Table 79: Germany cat treats & milk value, 2003?2008 (US$ m nominal prices) 93
Table 80: Germany cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 93
Table 81: Germany cat treats & milk volume, 2003?2008 (Kg/Liters m) 95
Table 82: Germany cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 96
Table 83: Germany cat treats & milk brand share, by value, 2007?2008 (%) 99
Table 84: Germany cat treats & milk value, by brand 2007?2008 (€ m nominal prices) 99
Table 85: Germany cat treats & milk company share by value, 2007?2008 (%) 101
Table 86: Germany cat treats & milk value, by company, 2007?2008 (€ m nominal prices) 101
Table 87: Germany cat treats & milk distribution channels, by value, 2007?2008 (%) 102
Table 88: Germany cat treats & milk value, by distribution channel, 2007?2008 (€ m nominal prices) 102
Table 89: Germany cat treats & milk expenditure per capita, 2003?2008 (€, nominal prices) 104
Table 90: Germany cat treats & milk forecast expenditure per capita, 2008?2013 (€, nominal prices) 104
Table 91: Germany cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 105
Table 92: Germany cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 105
Table 93: Germany cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 106
Table 94: Germany cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 106
Table 95: Global cat care market value, 2008 107
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 110
Table 97: Global cat care market volume, 2008 112
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 115
Table 99: Leading players - Top 5 countries 117
Table 100: Germany cat care new product launches reports, by company (Top 5 companies), 2008 118
Table 101: Germany cat care new product launches SKUs, by company (Top 5 companies), 2008 118
Table 102: Germany cat care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 119
Table 103: Germany cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 119
Table 104: Germany cat care new product launches (reports), by Package tags or Claims 2008 120
Table 105: Germany cat care new product launches (reports) - Recent 5 launches (2008) 120
Table 106: Germany Key Facts 122
Table 107: Germany population, by age group, 2003–08 (millions) 126
Table 108: Germany population forecast, by age group, 2008–13 (millions) 127
Table 109: Germany population, by gender, 2003–08 (millions) 127
Table 110: Germany population forecast, by gender, 2008–13 (millions) 128
Table 111: Germany nominal GDP, 2003–08 (€ bn, nominal prices) 128
Table 112: Germany nominal GDP forecast, 2008–13 (€ bn, nominal prices) 128
Table 113: Germany real GDP, 2003–08 (€ bn, 2000 prices) 129
Table 114: Germany real GDP forecast, 2008–13 (€ bn, 2000 prices) 129
Table 115: Germany real GDP, 2003–08 (US$ bn, 2000 prices) 129
Table 116: Germany real GDP forecast, 2008–13 (US$ bn, 2000 prices) 130
Table 117: Germany consumer price index, 2003?08 (2000=100) 130
Table 118: Germany consumer price index, 2008?13 (2000=100) 130


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