Cat care in Greece to 2013

Introduction

This databook provides key data and information on the cat care market in Greece. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Greece increased at a compound annual growth rate of 5.1% between 2003 and 2008.

The cat food category led the cat care market in Greece, accounting for a share of 86.4%.

The leading players in Greek cat care market include Nestle S.A., Mars, Inc. and A&B Commercial.
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LIST OF FIGURES
Figure 1: Greece cat care value and value forecast, 2003?2013 (€ m, nominal prices) 23
Figure 2: Greece cat care category growth comparison, by value, 2003?2013 26
Figure 3: Greece cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 29
Figure 4: Greece cat care category growth comparison, by volume, 2003?2013 30
Figure 5: Greece cat care company share, by value, 2007?2008 (%) 32
Figure 6: Greece cat care distribution channels, by value, 2007?2008 (%) 35
Figure 7: Greece cat food value and value forecast, 2003?2013 (€ m, nominal prices) 46
Figure 8: Greece cat food category growth comparison, by value, 2003?2013 48
Figure 9: Greece cat food volume and volume forecast, 2003?2013 (Kg m) 51
Figure 10: Greece cat food category growth comparison, by volume, 2003?2013 52
Figure 11: Greece cat food company share, by value, 2007?2008 (%) 54
Figure 12: Greece cat food distribution channels, by value, 2007?2008 (%) 57
Figure 13: Greece cat litter value and value forecast, 2003?2013 (€ m, nominal prices) 63
Figure 14: Greece cat litter volume and volume forecast, 2003?2013 (Kg m) 67
Figure 15: Greece cat litter distribution channels, by value, 2007?2008 (%) 71
Figure 16: Greece cat toys value and value forecast, 2003?2013 (€ m, nominal prices) 77
Figure 17: Greece cat toys volume and volume forecast, 2003?2013 (Units m) 81
Figure 18: Greece cat toys distribution channels, by value, 2007?2008 (%) 85
Figure 19: Greece cat treats & milk value and value forecast, 2003?2013 (€ m, nominal prices) 91
Figure 20: Greece cat treats & milk category growth comparison, by value, 2003?2013 93
Figure 21: Greece cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 96
Figure 22: Greece cat treats & milk category growth comparison, by volume, 2003?2013 97
Figure 23: Greece cat treats & milk distribution channels, by value, 2007?2008 (%) 101
Figure 24: Global cat care market split (value terms, 2008) – Top 5 countries 106
Figure 25: Global cat care market value, 2003–2008 (Top 5 countries) 109
Figure 26: Global cat care market split (volume terms, 2008) – Top 5 countries 111
Figure 27: Global cat care market volume, 2003–2008 (Top 5 countries) 114
Figure 28: Map of Greece 117
Figure 29: Annual data review process 126
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Greece cat care value, 2003?2008 (€ m, nominal prices) 21
Table 4: Greece cat care value forecast, 2008?2013 (€ m, nominal prices) 22
Table 5: Greece cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Greece cat care value forecast, 2008?2013 (US$ m nominal prices) 25
Table 7: Greece cat care volume, 2003?2008 (Kg/Liters/Units m) 27
Table 8: Greece cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 28
Table 9: Greece cat care brand share, by value, 2007?2008 (%) 31
Table 10: Greece cat care value, by brand 2007?2008 (€ m nominal prices) 31
Table 11: Greece cat care company share by value, 2007?2008 (%) 33
Table 12: Greece cat care value, by company, 2007?2008 (€ m nominal prices) 33
Table 13: Greece cat care distribution channels, by value, 2007?2008 (%) 34
Table 14: Greece cat care value, by distribution channel, 2007?2008 (€ m nominal prices) 34
Table 15: Greece cat care expenditure per capita, 2003?2008 (€, nominal prices) 36
Table 16: Greece cat care forecast expenditure per capita, 2008?2013 (€, nominal prices) 36
Table 17: Greece cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37
Table 18: Greece cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37
Table 19: Greece cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 38
Table 20: Greece cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 38
Table 21: Nestlé SA Key Facts 39
Table 22: Mars, Inc. Key Facts 42
Table 23: Greece cat food value, 2003?2008 (€ m, nominal prices) 44
Table 24: Greece cat food value forecast, 2008?2013 (€ m, nominal prices) 45
Table 25: Greece cat food value, 2003?2008 (US$ m nominal prices) 47
Table 26: Greece cat food value forecast, 2008?2013 (US$ m nominal prices) 47
Table 27: Greece cat food volume, 2003?2008 (Kg m) 49
Table 28: Greece cat food volume forecast, 2008?2013 (Kg m) 50
Table 29: Greece cat food brand share, by value, 2007?2008 (%) 53
Table 30: Greece cat food value, by brand 2007?2008 (€ m nominal prices) 53
Table 31: Greece cat food company share by value, 2007?2008 (%) 55
Table 32: Greece cat food value, by company, 2007?2008 (€ m nominal prices) 55
Table 33: Greece cat food distribution channels, by value, 2007?2008 (%) 56
Table 34: Greece cat food value, by distribution channel, 2007?2008 (€ m nominal prices) 56
Table 35: Greece cat food expenditure per capita, 2003?2008 (€, nominal prices) 58
Table 36: Greece cat food forecast expenditure per capita, 2008?2013 (€, nominal prices) 58
Table 37: Greece cat food expenditure per capita, 2003?2008 (US$ nominal prices) 59
Table 38: Greece cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 59
Table 39: Greece cat food consumption per capita, 2003?2008 (Kg) 60
Table 40: Greece cat food forecast consumption per capita, 2008?2013 (Kg) 60
Table 41: Greece cat litter value, 2003?2008 (€ m, nominal prices) 61
Table 42: Greece cat litter value forecast, 2008?2013 (€ m, nominal prices) 62
Table 43: Greece cat litter value, 2003?2008 (US$ m nominal prices) 64
Table 44: Greece cat litter value forecast, 2008?2013 (US$ m nominal prices) 64
Table 45: Greece cat litter volume, 2003?2008 (Kg m) 65
Table 46: Greece cat litter volume forecast, 2008?2013 (Kg m) 66
Table 47: Greece cat litter brand share, by value, 2007?2008 (%) 68
Table 48: Greece cat litter value, by brand 2007?2008 (€ m nominal prices) 68
Table 49: Greece cat litter company share by value, 2007?2008 (%) 69
Table 50: Greece cat litter value, by company, 2007?2008 (€ m nominal prices) 69
Table 51: Greece cat litter distribution channels, by value, 2007?2008 (%) 70
Table 52: Greece cat litter value, by distribution channel, 2007?2008 (€ m nominal prices) 70
Table 53: Greece cat litter expenditure per capita, 2003?2008 (€, nominal prices) 72
Table 54: Greece cat litter forecast expenditure per capita, 2008?2013 (€, nominal prices) 72
Table 55: Greece cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 73
Table 56: Greece cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 73
Table 57: Greece cat litter consumption per capita, 2003?2008 (Kg) 74
Table 58: Greece cat litter forecast consumption per capita, 2008?2013 (Kg) 74
Table 59: Greece cat toys value, 2003?2008 (€ m, nominal prices) 75
Table 60: Greece cat toys value forecast, 2008?2013 (€ m, nominal prices) 76
Table 61: Greece cat toys value, 2003?2008 (US$ m nominal prices) 78
Table 62: Greece cat toys value forecast, 2008?2013 (US$ m nominal prices) 78
Table 63: Greece cat toys volume, 2003?2008 (Units m) 79
Table 64: Greece cat toys volume forecast, 2008?2013 (Units m) 80
Table 65: Greece cat toys brand share, by value, 2007?2008 (%) 82
Table 66: Greece cat toys value, by brand 2007?2008 (€ m nominal prices) 82
Table 67: Greece cat toys company share by value, 2007?2008 (%) 83
Table 68: Greece cat toys value, by company, 2007?2008 (€ m nominal prices) 83
Table 69: Greece cat toys distribution channels, by value, 2007?2008 (%) 84
Table 70: Greece cat toys value, by distribution channel, 2007?2008 (€ m nominal prices) 84
Table 71: Greece cat toys expenditure per capita, 2003?2008 (€, nominal prices) 86
Table 72: Greece cat toys forecast expenditure per capita, 2008?2013 (€, nominal prices) 86
Table 73: Greece cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 87
Table 74: Greece cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 87
Table 75: Greece cat toys consumption per capita, 2003?2008 (Units) 88
Table 76: Greece cat toys forecast consumption per capita, 2008?2013 (Units) 88
Table 77: Greece cat treats & milk value, 2003?2008 (€ m, nominal prices) 89
Table 78: Greece cat treats & milk value forecast, 2008?2013 (€ m, nominal prices) 90
Table 79: Greece cat treats & milk value, 2003?2008 (US$ m nominal prices) 92
Table 80: Greece cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 92
Table 81: Greece cat treats & milk volume, 2003?2008 (Kg/Liters m) 94
Table 82: Greece cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 95
Table 83: Greece cat treats & milk brand share, by value, 2007?2008 (%) 98
Table 84: Greece cat treats & milk value, by brand 2007?2008 (€ m nominal prices) 98
Table 85: Greece cat treats & milk company share by value, 2007?2008 (%) 99
Table 86: Greece cat treats & milk value, by company, 2007?2008 (€ m nominal prices) 99
Table 87: Greece cat treats & milk distribution channels, by value, 2007?2008 (%) 100
Table 88: Greece cat treats & milk value, by distribution channel, 2007?2008 (€ m nominal prices) 100
Table 89: Greece cat treats & milk expenditure per capita, 2003?2008 (€, nominal prices) 102
Table 90: Greece cat treats & milk forecast expenditure per capita, 2008?2013 (€, nominal prices) 102
Table 91: Greece cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 103
Table 92: Greece cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 103
Table 93: Greece cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 104
Table 94: Greece cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 104
Table 95: Global cat care market value, 2008 105
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 108
Table 97: Global cat care market volume, 2008 110
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 113
Table 99: Leading players - Top 5 countries 115
Table 100: Greece Key Facts 117
Table 101: Greece population, by age group, 2003?08 (millions) 120
Table 102: Greece population forecast, by age group, 2008?13 (millions) 121
Table 103: Greece population, by gender, 2003?08 (millions) 121
Table 104: Greece population forecast, by gender, 2008?13 (millions) 122
Table 105: Greece nominal GDP, 2003?08 (€ bn, nominal prices) 122
Table 106: Greece nominal GDP forecast, 2008?13 (€ bn, nominal prices) 122
Table 107: Greece real GDP, 2003?08 (€ bn, 2000 prices) 123
Table 108: Greece real GDP forecast, 2008?13 (€ bn, 2000 prices) 123
Table 109: Greece real GDP, 2003?08 (US$ bn, 2000 prices) 123
Table 110: Greece real GDP forecast, 2008?13 (US$ bn, 2000 prices) 124
Table 111: Greece consumer price index, 2003?08 (2000=100) 124
Table 112: Greece consumer price index, 2008?13 (2000=100) 124
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