Cat care in Ireland to 2013

Introduction

This databook provides key data and information on the cat care market in Ireland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Ireland increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The Cat food category led the cat care market in Ireland, accounting for a share of 51.4%.

The leading players in Irish cat care market include Mars, Inc., Nestle S.A. and Bob Martin.
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LIST OF FIGURES
Figure 1: Ireland cat care value and value forecast, 2003?2013 (€ m, nominal prices) 23
Figure 2: Ireland cat care category growth comparison, by value, 2003?2013 25
Figure 3: Ireland cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Ireland cat care category growth comparison, by volume, 2003?2013 29
Figure 5: Ireland cat care company share, by value, 2007?2008 (%) 31
Figure 6: Ireland cat care distribution channels, by value, 2007?2008 (%) 34
Figure 7: Ireland cat food value and value forecast, 2003?2013 (€ m, nominal prices) 45
Figure 8: Ireland cat food category growth comparison, by value, 2003?2013 47
Figure 9: Ireland cat food volume and volume forecast, 2003?2013 (Kg m) 50
Figure 10: Ireland cat food category growth comparison, by volume, 2003?2013 51
Figure 11: Ireland cat food company share, by value, 2007?2008 (%) 53
Figure 12: Ireland cat food distribution channels, by value, 2007?2008 (%) 56
Figure 13: Ireland cat litter value and value forecast, 2003?2013 (€ m, nominal prices) 62
Figure 14: Ireland cat litter volume and volume forecast, 2003?2013 (Kg m) 66
Figure 15: Ireland cat litter distribution channels, by value, 2007?2008 (%) 70
Figure 16: Ireland cat toys value and value forecast, 2003?2013 (€ m, nominal prices) 76
Figure 17: Ireland cat toys volume and volume forecast, 2003?2013 (Units m) 80
Figure 18: Ireland cat toys distribution channels, by value, 2007?2008 (%) 84
Figure 19: Ireland cat treats & milk value and value forecast, 2003?2013 (€ m, nominal prices) 90
Figure 20: Ireland cat treats & milk category growth comparison, by value, 2003?2013 92
Figure 21: Ireland cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 95
Figure 22: Ireland cat treats & milk category growth comparison, by volume, 2003?2013 95
Figure 23: Ireland cat treats & milk distribution channels, by value, 2007?2008 (%) 99
Figure 24: Global cat care market split (value terms, 2008) – Top 5 countries 104
Figure 25: Global cat care market value, 2003–2008 (Top 5 countries) 107
Figure 26: Global cat care market split (volume terms, 2008) – Top 5 countries 109
Figure 27: Global cat care market volume, 2003–2008 (Top 5 countries) 112
Figure 28: Map of Ireland 117
Figure 29: Annual data review process 126
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Ireland cat care value, 2003?2008 (€ m, nominal prices) 21
Table 4: Ireland cat care value forecast, 2008?2013 (€ m, nominal prices) 22
Table 5: Ireland cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Ireland cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Ireland cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Ireland cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Ireland cat care brand share, by value, 2007?2008 (%) 30
Table 10: Ireland cat care value, by brand 2007?2008 (€ m nominal prices) 30
Table 11: Ireland cat care company share by value, 2007?2008 (%) 32
Table 12: Ireland cat care value, by company, 2007?2008 (€ m nominal prices) 32
Table 13: Ireland cat care distribution channels, by value, 2007?2008 (%) 33
Table 14: Ireland cat care value, by distribution channel, 2007?2008 (€ m nominal prices) 33
Table 15: Ireland cat care expenditure per capita, 2003?2008 (€, nominal prices) 35
Table 16: Ireland cat care forecast expenditure per capita, 2008?2013 (€, nominal prices) 35
Table 17: Ireland cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36
Table 18: Ireland cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36
Table 19: Ireland cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37
Table 20: Ireland cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table 22: Nestlé SA Key Facts 40
Table 23: Ireland cat food value, 2003?2008 (€ m, nominal prices) 43
Table 24: Ireland cat food value forecast, 2008?2013 (€ m, nominal prices) 44
Table 25: Ireland cat food value, 2003?2008 (US$ m nominal prices) 46
Table 26: Ireland cat food value forecast, 2008?2013 (US$ m nominal prices) 46
Table 27: Ireland cat food volume, 2003?2008 (Kg m) 48
Table 28: Ireland cat food volume forecast, 2008?2013 (Kg m) 49
Table 29: Ireland cat food brand share, by value, 2007?2008 (%) 52
Table 30: Ireland cat food value, by brand 2007?2008 (€ m nominal prices) 52
Table 31: Ireland cat food company share by value, 2007?2008 (%) 54
Table 32: Ireland cat food value, by company, 2007?2008 (€ m nominal prices) 54
Table 33: Ireland cat food distribution channels, by value, 2007?2008 (%) 55
Table 34: Ireland cat food value, by distribution channel, 2007?2008 (€ m nominal prices) 55
Table 35: Ireland cat food expenditure per capita, 2003?2008 (€, nominal prices) 57
Table 36: Ireland cat food forecast expenditure per capita, 2008?2013 (€, nominal prices) 57
Table 37: Ireland cat food expenditure per capita, 2003?2008 (US$ nominal prices) 58
Table 38: Ireland cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 58
Table 39: Ireland cat food consumption per capita, 2003?2008 (Kg) 59
Table 40: Ireland cat food forecast consumption per capita, 2008?2013 (Kg) 59
Table 41: Ireland cat litter value, 2003?2008 (€ m, nominal prices) 60
Table 42: Ireland cat litter value forecast, 2008?2013 (€ m, nominal prices) 61
Table 43: Ireland cat litter value, 2003?2008 (US$ m nominal prices) 63
Table 44: Ireland cat litter value forecast, 2008?2013 (US$ m nominal prices) 63
Table 45: Ireland cat litter volume, 2003?2008 (Kg m) 64
Table 46: Ireland cat litter volume forecast, 2008?2013 (Kg m) 65
Table 47: Ireland cat litter brand share, by value, 2007?2008 (%) 67
Table 48: Ireland cat litter value, by brand 2007?2008 (€ m nominal prices) 67
Table 49: Ireland cat litter company share by value, 2007?2008 (%) 68
Table 50: Ireland cat litter value, by company, 2007?2008 (€ m nominal prices) 68
Table 51: Ireland cat litter distribution channels, by value, 2007?2008 (%) 69
Table 52: Ireland cat litter value, by distribution channel, 2007?2008 (€ m nominal prices) 69
Table 53: Ireland cat litter expenditure per capita, 2003?2008 (€, nominal prices) 71
Table 54: Ireland cat litter forecast expenditure per capita, 2008?2013 (€, nominal prices) 71
Table 55: Ireland cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 72
Table 56: Ireland cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 72
Table 57: Ireland cat litter consumption per capita, 2003?2008 (Kg) 73
Table 58: Ireland cat litter forecast consumption per capita, 2008?2013 (Kg) 73
Table 59: Ireland cat toys value, 2003?2008 (€ m, nominal prices) 74
Table 60: Ireland cat toys value forecast, 2008?2013 (€ m, nominal prices) 75
Table 61: Ireland cat toys value, 2003?2008 (US$ m nominal prices) 77
Table 62: Ireland cat toys value forecast, 2008?2013 (US$ m nominal prices) 77
Table 63: Ireland cat toys volume, 2003?2008 (Units m) 78
Table 64: Ireland cat toys volume forecast, 2008?2013 (Units m) 79
Table 65: Ireland cat toys brand share, by value, 2007?2008 (%) 81
Table 66: Ireland cat toys value, by brand 2007?2008 (€ m nominal prices) 81
Table 67: Ireland cat toys company share by value, 2007?2008 (%) 82
Table 68: Ireland cat toys value, by company, 2007?2008 (€ m nominal prices) 82
Table 69: Ireland cat toys distribution channels, by value, 2007?2008 (%) 83
Table 70: Ireland cat toys value, by distribution channel, 2007?2008 (€ m nominal prices) 83
Table 71: Ireland cat toys expenditure per capita, 2003?2008 (€, nominal prices) 85
Table 72: Ireland cat toys forecast expenditure per capita, 2008?2013 (€, nominal prices) 85
Table 73: Ireland cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 86
Table 74: Ireland cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 86
Table 75: Ireland cat toys consumption per capita, 2003?2008 (Units) 87
Table 76: Ireland cat toys forecast consumption per capita, 2008?2013 (Units) 87
Table 77: Ireland cat treats & milk value, 2003?2008 (€ m, nominal prices) 88
Table 78: Ireland cat treats & milk value forecast, 2008?2013 (€ m, nominal prices) 89
Table 79: Ireland cat treats & milk value, 2003?2008 (US$ m nominal prices) 91
Table 80: Ireland cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 91
Table 81: Ireland cat treats & milk volume, 2003?2008 (Kg/Liters m) 93
Table 82: Ireland cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 94
Table 83: Ireland cat treats & milk brand share, by value, 2007?2008 (%) 96
Table 84: Ireland cat treats & milk value, by brand 2007?2008 (€ m nominal prices) 96
Table 85: Ireland cat treats & milk company share by value, 2007?2008 (%) 97
Table 86: Ireland cat treats & milk value, by company, 2007?2008 (€ m nominal prices) 97
Table 87: Ireland cat treats & milk distribution channels, by value, 2007?2008 (%) 98
Table 88: Ireland cat treats & milk value, by distribution channel, 2007?2008 (€ m nominal prices) 98
Table 89: Ireland cat treats & milk expenditure per capita, 2003?2008 (€, nominal prices) 100
Table 90: Ireland cat treats & milk forecast expenditure per capita, 2008?2013 (€, nominal prices) 100
Table 91: Ireland cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 101
Table 92: Ireland cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 101
Table 93: Ireland cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 102
Table 94: Ireland cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 102
Table 95: Global cat care market value, 2008 103
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 106
Table 97: Global cat care market volume, 2008 108
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 111
Table 99: Leading players - Top 5 countries 113
Table 100: Ireland cat care new product launches reports, by company 2008 114
Table 101: Ireland cat care new product launches SKUs, by company 2008 114
Table 102: Ireland cat care new product launches (reports), by flavor and fragrances 2008 114
Table 103: Ireland cat care new product launches (reports), by Ingredients 2008 115
Table 104: Ireland cat care new product launches (reports) 115
Table 105: Ireland Key Facts 117
Table 106: Ireland population, by age group, 2003?08 (millions) 120
Table 107: Ireland population forecast, by age group, 2008?13 (millions) 121
Table 108: Ireland population, by gender, 2003?08 (millions) 121
Table 109: Ireland population forecast, by gender, 2008?13 (millions) 122
Table 110: Ireland nominal GDP, 2003?08 (€ bn, nominal prices) 122
Table 111: Ireland nominal GDP forecast, 2008?13 (€ bn, nominal prices) 122
Table 112: Ireland real GDP, 2003?08 (€ bn, 2000 prices) 123
Table 113: Ireland real GDP forecast, 2008?13 (€ bn, 2000 prices) 123
Table 114: Ireland real GDP, 2003?08 (US$ bn, 2000 prices) 123
Table 115: Ireland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 124
Table 116: Ireland consumer price index, 2003?08 (2000=100) 124
Table 117: Ireland consumer price index, 2008?13 (2000=100) 124
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