Table 1: Cat care category definitions 9
Table 2: Israel Cat Care value, 2001-2006 (ILS m, nominal prices) 20
Table 3: Israel Cat Care value forecast, 2006-2011 (ILS m, nominal prices) 21
Table 4: Israel Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Israel Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Israel Cat Care volume, 2001-2006 (Kg\Units\Liters m) 26
Table 7: Israel Cat Care volume forecast, 2006-2011 (Kg\Units\Liters m) 27
Table 8: Israel Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Israel Cat Care value, by brand 2005-2006 (ILS m nominal prices) 30
Table 10: Israel Cat Care company share by value, 2005-2006 (%) 32
Table 11: Israel Cat Care value, by company, 2005-2006 (ILS m nominal prices) 32
Table 12: Israel Cat Care expenditure per head, 2001-2006 (ILS, nominal prices) 33
Table 13: Israel Cat Care forecast expenditure per head, 2006-2011 (ILS, nominal prices) 34
Table 14: Israel Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Israel Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Israel Cat Care consumption per head, 2001-2006 (Kg\Units\Liters) 35
Table 17: Israel Cat Care forecast consumption per head, 2006-2011 (Kg\Units\Liters) 36
Table 18: Mars, Inc. Key Facts 37
Table 19: Nestle S.A. Key Facts 39
Table 20: Israel Cat food value, 2001-2006 (ILS m, nominal prices) 42
Table 21: Israel Cat food value forecast, 2006-2011 (ILS m, nominal prices) 43
Table 22: Israel Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: Israel Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Israel Cat food volume, 2001-2006 (Kg m) 48
Table 25: Israel Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: Israel Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Israel Cat food value, by brand 2005-2006 (ILS m nominal prices) 52
Table 28: Israel Cat food company share by value, 2005-2006 (%) 54
Table 29: Israel Cat food value, by company, 2005-2006 (ILS m nominal prices) 54
Table 30: Israel Cat food expenditure per head, 2001-2006 (ILS, nominal prices) 55
Table 31: Israel Cat food forecast expenditure per head, 2006-2011 (ILS, nominal prices) 55
Table 32: Israel Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Israel Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Israel Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: Israel Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: Israel Cat litter value, 2001-2006 (ILS m, nominal prices) 58
Table 37: Israel Cat litter value forecast, 2006-2011 (ILS m, nominal prices) 59
Table 38: Israel Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Israel Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Israel Cat litter volume, 2001-2006 (Kg m) 63
Table 41: Israel Cat litter volume forecast, 2006-2011 (Kg m) 64
Table 42: Israel Cat litter brand share, by value, 2005-2006 (%) 66
Table 43: Israel Cat litter value, by brand 2005-2006 (ILS m nominal prices) 66
Table 44: Israel Cat litter company share by value, 2005-2006 (%) 68
Table 45: Israel Cat litter value, by company, 2005-2006 (ILS m nominal prices) 68
Table 46: Israel Cat litter expenditure per head, 2001-2006 (ILS, nominal prices) 69
Table 47: Israel Cat litter forecast expenditure per head, 2006-2011 (ILS, nominal prices) 69
Table 48: Israel Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: Israel Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: Israel Cat litter consumption per head, 2001-2006 (Kg) 71
Table 51: Israel Cat litter forecast consumption per head, 2006-2011 (Kg) 71
Table 52: Israel Cat toys value, 2001-2006 (ILS m, nominal prices) 72
Table 53: Israel Cat toys value forecast, 2006-2011 (ILS m, nominal prices) 73
Table 54: Israel Cat toys value, 2001-2006 (US$ m nominal prices) 75
Table 55: Israel Cat toys value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Israel Cat toys volume, 2001-2006 (Units m) 77
Table 57: Israel Cat toys volume forecast, 2006-2011 (Units m) 78
Table 58: Israel Cat toys brand share, by value, 2005-2006 (%) 80
Table 59: Israel Cat toys value, by brand 2005-2006 (ILS m nominal prices) 80
Table 60: Israel Cat toys company share by value, 2005-2006 (%) 81
Table 61: Israel Cat toys value, by company, 2005-2006 (ILS m nominal prices) 81
Table 62: Israel Cat toys expenditure per head, 2001-2006 (ILS, nominal prices) 82
Table 63: Israel Cat toys forecast expenditure per head, 2006-2011 (ILS, nominal prices) 82
Table 64: Israel Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 83
Table 65: Israel Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 83
Table 66: Israel Cat toys consumption per head, 2001-2006 (Units) 84
Table 67: Israel Cat toys forecast consumption per head, 2006-2011 (Units) 84
Table 68: Israel Cat treats & milk value, 2001-2006 (ILS m, nominal prices) 85
Table 69: Israel Cat treats & milk value forecast, 2006-2011 (ILS m, nominal prices) 86
Table 70: Israel Cat treats & milk value, 2001-2006 (US$ m nominal prices) 88
Table 71: Israel Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 89
Table 72: Israel Cat treats & milk volume, 2001-2006 (Kg\Liters m) 91
Table 73: Israel Cat treats & milk volume forecast, 2006-2011 (Kg\Liters m) 92
Table 74: Israel Cat treats & milk brand share, by value, 2005-2006 (%) 95
Table 75: Israel Cat treats & milk value, by brand 2005-2006 (ILS m nominal prices) 95
Table 76: Israel Cat treats & milk company share by value, 2005-2006 (%) 96
Table 77: Israel Cat treats & milk value, by company, 2005-2006 (ILS m nominal prices) 96
Table 78: Israel Cat treats & milk expenditure per head, 2001-2006 (ILS, nominal prices) 97
Table 79: Israel Cat treats & milk forecast expenditure per head, 2006-2011 (ILS, nominal prices) 97
Table 80: Israel Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 98
Table 81: Israel Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 98
Table 82: Israel Cat treats & milk consumption per head, 2001-2006 (Kg\Liters) 99
Table 83: Israel Cat treats & milk forecast consumption per head, 2006-2011 (Kg\Liters) 99
Table 84: Global Cat Care market value, 2006 100
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 103
Table 86: Global Cat Care market volume, 2006 104
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 107
Table 88: Leading players - Top 5 countries 108
Table 89: Israel Key Facts 110
Table 90: Israel population, by age group, 2000-2005 (millions) 113
Table 91: Israel population forecast, by age group, 2005-2010 (millions) 114
Table 92: Israel population, by gender, 2000-2005 (millions) 114
Table 93: Israel population forecast, by gender, 2005-2010 (millions) 115
Table 94: Israel real GDP, 2000-2005 (ILS bn, 2005 prices) 115
Table 95: Israel real GDP forecast, 2005-2010 (ILS bn, 2005 prices) 115
Table 96: Israel nominal GDP, 2000-2005 (ILS bn, nominal prices) 116
Table 97: Israel real GDP, 2000-2005 (US$ bn, 2005 prices) 116
Table 98: Israel real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 116
Table 99: Israel consumer price index, 2000-2005 (2000=100) 117
Table 100: Israel consumer price index, 2005-2010 (2000=100) 117
Table 101: Israel exchange rate, 2000-2005 117
Figure 1: Israel Cat Care value & value forecast, 2001-2011 (ILS m, nominal prices) 22
Figure 2: Israel Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Israel Cat Care volume & volume forecast, 2001-2011 (Kg m) 28
Figure 4: Israel Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Israel Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Israel Cat food value & value forecast, 2001-2011 (ILS m, nominal prices) 44
Figure 7: Israel Cat food category growth comparison, by value, 2001-2011 47
Figure 8: Israel Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: Israel Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Israel Cat food company share, by value, 2005-2006 (%) 53
Figure 11: Israel Cat litter value & value forecast, 2001-2011 (ILS m, nominal prices) 60
Figure 12: Israel Cat litter volume & volume forecast, 2001-2011 (Kg m) 65
Figure 13: Israel Cat litter company share, by value, 2005-2006 (%) 67
Figure 14: Israel Cat toys value & value forecast, 2001-2011 (ILS m, nominal prices) 74
Figure 15: Israel Cat toys volume & volume forecast, 2001-2011 (Kg m) 79
Figure 16: Israel Cat treats & milk value & value forecast, 2001-2011 (ILS m, nominal prices) 87
Figure 17: Israel Cat treats & milk category growth comparison, by value, 2001-2011 90
Figure 18: Israel Cat treats & milk volume & volume forecast, 2001-2011 (Kg m) 93
Figure 19: Israel Cat treats & milk category growth comparison, by volume, 2001-2011 94
Figure 20: Global Cat Care market split (value terms, 2006) – Top 5 countries 101
Figure 21: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 103
Figure 22: Global Cat Care market split (volume terms, 2006) – Top 5 countries 104
Figure 23: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 107
Figure 24: Map of Israel 110
Figure 25: Annual data review process 119
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