Cat care market in Hungary to 2014

Introduction

This databook provides key data and information on the cat care market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods

Scope

*Contains information on four categories: cat food, cat litter, cat treats and milk, and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Hungary increased at a compound annual growth rate of 4.9% between 2004 and 2009.

The cat food category led the cat care market in Hungary, accounting for a share of 87.8%.

The leading players in the Hungarian cat care market are Nestle S.A. and Mars, Inc.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Hungary

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: cat care 2
Summary category level: cat food 3
Summary category level: cat litter 4
Summary category level: cat toys 5
Summary category level: cat treats and milk 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (Hungarian Forint), 2004?09 20
Value analysis (Hungarian Forint), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
Nestlé SA 38
Mars, Incorporated 41
Chapter 5 Category Analysis: Cat Food 43
Value analysis (Hungarian Forint), 2004?09 43
Value analysis (Hungarian Forint), 2009?14 44
Value analysis (US dollars), 2004?09 45
Value analysis (US dollars), 2009?14 45
Volume analysis, 2004?09 46
Volume analysis, 2009?14 47
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Cat Litter 56
Value analysis (Hungarian Forint), 2004?09 56
Value analysis (Hungarian Forint), 2009?14 57
Value analysis (US dollars), 2004?09 58
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Cat Toys 69
Value analysis (Hungarian Forint), 2004?09 69
Value analysis (Hungarian Forint), 2009?14 70
Value analysis (US dollars), 2004?09 71
Value analysis (US dollars), 2009?14 71
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 8 Category Analysis: Cat Treats and Milk 81
Value analysis (Hungarian Forint), 2004?09 81
Value analysis (Hungarian Forint), 2009?14 82
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 New Product Development 96
Product launches over time 96
Recent product launches 98
Chapter 10 Macroeconomic Profile 99
Macroeconomic Indicators 99
Chapter 11 Research Methodology 104
Methodology overview 104
Secondary research 105
Market modeling 106
Creating an initial data model 106
Revising the initial data model 106
Creating a final estimate 107
Creating demographic value splits 107
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 12 Appendix 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109

LIST OF FIGURES
Figure 1: Hungary, cat care, value by category (HUFm), 2004?14 22
Figure 2: Hungary, cat care, category growth comparison, by value, 2004?14 25
Figure 3: Hungary, cat care, volume by category (kg/liters/units, million), 2004?14 28
Figure 4: Hungary, cat care, category growth comparison, by volume, 2004?14 28
Figure 5: Hungary, cat care, company share by value (%), 2008?09 30
Figure 6: Hungary, cat care, distribution channels by value (%), 2008?09 33
Figure 7: Hungary, cat food, value by segment (HUFm), 2004?14 44
Figure 8: Hungary, cat food, volume by segment (kg, million), 2004?14 47
Figure 9: Hungary, cat food, company share by value (%), 2008?09 49
Figure 10: Hungary, cat food, distribution channels by value (%), 2008?09 52
Figure 11: Hungary, cat litter, value (HUFm), 2004?14 57
Figure 12: Hungary, cat litter, volume (kg, million), 2004?14 60
Figure 13: Hungary, cat litter, company share by value (%), 2008?09 62
Figure 14: Hungary, cat litter, distribution channels by value (%), 2008?09 65
Figure 15: Hungary, cat toys, value (HUFm), 2004?14 70
Figure 16: Hungary, cat toys, volume (units, million), 2004?14 73
Figure 17: Hungary, cat toys, distribution channels by value (%), 2008?09 77
Figure 18: Hungary, cat treats and milk, value by segment (HUFm), 2004?14 82
Figure 19: Hungary, cat treats and milk, category growth comparison, by value, 2004?14 84
Figure 20: Hungary, cat treats and milk, volume by segment (kg/liters, million), 2004?14 86
Figure 21: Hungary, cat treats and milk, category growth comparison, by volume, 2004?14 87
Figure 22: Hungary, cat treats and milk, company share by value (%), 2008?09 89
Figure 23: Hungary, cat treats and milk, distribution channels by value (%), 2008?09 92
Figure 24: Annual data review process 105

LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Hungary, cat care, value by category (HUFm), 2004?09 20
Table 4: Hungary, cat care, value forecast by category (HUFm), 2009?14 21
Table 5: Hungary, cat care, value by category ($m), 2004?09 23
Table 6: Hungary, cat care, value forecast by category ($m), 2009?14 24
Table 7: Hungary, cat care, volume by category (kg/liters/units, million), 2004?09 26
Table 8: Hungary, cat care, volume forecast by category (kg/liters/units, million), 2009?14 27
Table 9: Hungary, cat care, brand share by value (%), 2008?09 29
Table 10: Hungary, cat care, value by brand (HUFm), 2008?09 29
Table 11: Hungary, cat care, company share by value (%), 2008?09 31
Table 12: Hungary, cat care, value by company (HUFm), 2008?09 31
Table 13: Hungary, cat care, distribution channels by value (%), 2008?09 32
Table 14: Hungary, cat care, value by distribution channel (HUFm), 2008?09 32
Table 15: Hungary, cat care, expenditure per capita (HUF), 2004?09 34
Table 16: Hungary, cat care, forecast expenditure per capita (HUF), 2009?14 35
Table 17: Hungary, cat care, expenditure per capita ($), 2004?09 36
Table 18: Hungary, cat care, forecast expenditure per capita ($), 2009?14 36
Table 19: Hungary, cat care, consumption per capita (kg/liters/units), 2004?09 37
Table 20: Hungary, cat care, forecast consumption per capita (kg/liters/units), 2009?14 37
Table 21: Nestlé SA key facts 38
Table 22: Mars, Incorporated key facts 41
Table 23: Hungary, cat food, value by segment (HUFm), 2004?09 43
Table 24: Hungary, cat food, value forecast by segment (HUFm), 2009?14 44
Table 25: Hungary, cat food, value by segment ($m), 2004?09 45
Table 26: Hungary, cat food, value forecast by segment ($m), 2009?14 45
Table 27: Hungary, cat food, volume by segment (kg, million), 2004?09 46
Table 28: Hungary, cat food, volume forecast by segment (kg, million), 2009?14 47
Table 29: Hungary, cat food, brand share by value (%), 2008?09 48
Table 30: Hungary, cat food, value by brand (HUFm), 2008?09 48
Table 31: Hungary, cat food, company share by value (%), 2008?09 50
Table 32: Hungary, cat food, value by company (HUFm), 2008?09 50
Table 33: Hungary, cat food, distribution channels by value (%), 2008?09 51
Table 34: Hungary, cat food, value by distribution channel (HUFm), 2008?09 51
Table 35: Hungary, cat food, expenditure per capita (HUF), 2004?09 53
Table 36: Hungary, cat food, forecast expenditure per capita (HUF), 2009?14 53
Table 37: Hungary, cat food, expenditure per capita ($), 2004?09 54
Table 38: Hungary, cat food, forecast expenditure per capita ($), 2009?14 54
Table 39: Hungary, cat food, consumption per capita (kg), 2004?09 55
Table 40: Hungary, cat food, forecast consumption per capita (kg), 2009?14 55
Table 41: Hungary, cat litter, value (HUFm), 2004?09 56
Table 42: Hungary, cat litter, value forecast (HUFm), 2009?14 57
Table 43: Hungary, cat litter, value ($m), 2004?09 58
Table 44: Hungary, cat litter, value forecast ($m), 2009?14 58
Table 45: Hungary, cat litter, volume (kg, million), 2004?09 59
Table 46: Hungary, cat litter, volume forecast (kg, million), 2009?14 60
Table 47: Hungary, cat litter, brand share by value (%), 2008?09 61
Table 48: Hungary, cat litter, value by brand (HUFm), 2008?09 61
Table 49: Hungary, cat litter, company share by value (%), 2008?09 63
Table 50: Hungary, cat litter, value by company (HUFm), 2008?09 63
Table 51: Hungary, cat litter, distribution channels by value (%), 2008?09 64
Table 52: Hungary, cat litter, value by distribution channel (HUFm), 2008?09 64
Table 53: Hungary, cat litter, expenditure per capita (HUF), 2004?09 66
Table 54: Hungary, cat litter, forecast expenditure per capita (HUF), 2009?14 66
Table 55: Hungary, cat litter, expenditure per capita ($), 2004?09 67
Table 56: Hungary, cat litter, forecast expenditure per capita ($), 2009?14 67
Table 57: Hungary, cat litter, consumption per capita (kg), 2004?09 68
Table 58: Hungary, cat litter, forecast consumption per capita (kg), 2009?14 68
Table 59: Hungary, cat toys, value (HUFm), 2004?09 69
Table 60: Hungary, cat toys, value forecast (HUFm), 2009?14 70
Table 61: Hungary, cat toys, value ($m), 2004?09 71
Table 62: Hungary, cat toys, value forecast ($m), 2009?14 71
Table 63: Hungary, cat toys, volume (units, million), 2004?09 72
Table 64: Hungary, cat toys, volume forecast (units, million), 2009?14 73
Table 65: Hungary, cat toys, brand share by value (%), 2008?09 74
Table 66: Hungary, cat toys, value by brand (HUFm), 2008?09 74
Table 67: Hungary, cat toys, company share by value (%), 2008?09 75
Table 68: Hungary, cat toys, value by company (HUFm), 2008?09 75
Table 69: Hungary, cat toys, distribution channels by value (%), 2008?09 76
Table 70: Hungary, cat toys, value by distribution channel (HUFm), 2008?09 76
Table 71: Hungary, cat toys, expenditure per capita (HUF), 2004?09 78
Table 72: Hungary, cat toys, forecast expenditure per capita (HUF), 2009?14 78
Table 73: Hungary, cat toys, expenditure per capita ($), 2004?09 79
Table 74: Hungary, cat toys, forecast expenditure per capita ($), 2009?14 79
Table 75: Hungary, cat toys, consumption per capita (units), 2004?09 80
Table 76: Hungary, cat toys, forecast consumption per capita (units), 2009?14 80
Table 77: Hungary, cat treats and milk, value by segment (HUFm), 2004?09 81
Table 78: Hungary, cat treats and milk, value forecast by segment (HUFm), 2009?14 82
Table 79: Hungary, cat treats and milk, value by segment ($m), 2004?09 83
Table 80: Hungary, cat treats and milk, value forecast by segment ($m), 2009?14 83
Table 81: Hungary, cat treats and milk, volume by segment (kg/liters, million), 2004?09 85
Table 82: Hungary, cat treats and milk, volume forecast by segment (kg/liters, million), 2009?14 86
Table 83: Hungary, cat treats and milk, brand share by value (%), 2008?09 88
Table 84: Hungary, cat treats and milk, value by brand (HUFm), 2008?09 88
Table 85: Hungary, cat treats and milk, company share by value (%), 2008?09 90
Table 86: Hungary, cat treats and milk, value by company (HUFm), 2008?09 90
Table 87: Hungary, cat treats and milk, distribution channels by value (%), 2008?09 91
Table 88: Hungary, cat treats and milk, value by distribution channel (HUFm), 2008?09 91
Table 89: Hungary, cat treats and milk, expenditure per capita (HUF), 2004?09 93
Table 90: Hungary, cat treats and milk, forecast expenditure per capita (HUF), 2009?14 93
Table 91: Hungary, cat treats and milk, expenditure per capita ($), 2004?09 94
Table 92: Hungary, cat treats and milk, forecast expenditure per capita ($), 2009?14 94
Table 93: Hungary, cat treats and milk, consumption per capita (kg/liters), 2004?09 95
Table 94: Hungary, cat treats and milk, forecast consumption per capita (kg/liters), 2009?14 95
Table 95: Hungary cat care new product launches reports, by company , 2009 96
Table 96: Hungary cat care new product launches SKUs, by company , 2009 96
Table 97: Hungary cat care new product launches (reports), by flavor and fragrances , 2009 97
Table 98: Hungary cat care new product launches (reports), by ingredients (top 10 ingredients), 2009 97
Table 99: Hungary cat care new product launches (reports), by package tags or claims , 2009 98
Table 100: Hungary cat care new product launches - recent launches (2009) 98
Table 101: Hungary population, by age group, 2004?09 (millions) 99
Table 102: Hungary population forecast, by age group, 2009?14 (millions) 100
Table 103: Hungary population, by gender, 2004?09 (millions) 100
Table 104: Hungary population forecast, by gender, 2009?14 (millions) 101
Table 105: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 101
Table 106: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 101
Table 107: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 102
Table 108: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 102
Table 109: Hungary real GDP, 2004?09 ($bn, 2000 prices) 102
Table 110: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 103
Table 111: Hungary consumer price index, 2004?09 (2000=100) 103
Table 112: Hungary consumer price index, 2009?14 (2000=100) 103


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