Cat Care Market in Russia to 2014

Introduction

This databook provides key data and information on the cat care market in Russia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories:cat food, cat litter, cat treats and milk and cat toys
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the market, including company overview, key facts and business description

Highlights

The market for cat care in Russia increased at a compound annual growth rate of 4.7% between 2004 and 2009.

The cat food category led the cat care market in Russia, accounting for a share of 80.5%.

The leading players in the Russian cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Russia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the cat care market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: cat care 2
Summary category level: cat food 3
Summary category level: cat litter 4
Summary category level: cat toys 5
Summary category level: cat treats and milk 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Rubles), 2004?09 21
Value analysis (Rubles), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Mars, Incorporated 38
Nestlé SA 40
Chapter 5 Category Analysis: Cat Food 43
Value analysis (Rubles), 2004?09 43
Value analysis (Rubles), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 52
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Cat Litter 61
Value analysis (Rubles), 2004?09 61
Value analysis (Rubles), 2009?14 62
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Cat Toys 74
Value analysis (Rubles), 2004?09 74
Value analysis (Rubles), 2009?14 75
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 77
Volume analysis, 2009?14 78
Company and brand share analysis 79
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Cat Treats and Milk 86
Value analysis (Rubles), 2004?09 86
Value analysis (Rubles), 2009?14 87
Value analysis (US dollars), 2004?09 89
Value analysis (US dollars), 2009?14 89
Volume analysis, 2004?09 91
Volume analysis, 2009?14 92
Company and brand share analysis 94
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 Macroeconomic Profile 110
Macroeconomic Indicators 110
Chapter 11 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 12 Appendix 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120

LIST OF FIGURES
Figure 1: Russia, cat care, value by category (RUBm), 2004?14 23
Figure 2: Russia, cat care, category growth comparison, by value, 2004?14 25
Figure 3: Russia, cat care, volume by category (kg/liters/units, million), 2004?14 28
Figure 4: Russia, cat care, category growth comparison, by volume, 2004?14 28
Figure 5: Russia, cat care, company share by value (%), 2008?09 31
Figure 6: Russia, cat care, distribution channels by value (%), 2008?09 34
Figure 7: Russia, cat food, value by segment (RUBm), 2004?14 45
Figure 8: Russia, cat food, category growth comparison, by value, 2004?14 47
Figure 9: Russia, cat food, volume by segment (kg, million), 2004?14 50
Figure 10: Russia, cat food, category growth comparison, by volume, 2004?14 51
Figure 11: Russia, cat food, company share by value (%), 2008?09 54
Figure 12: Russia, cat food, distribution channels by value (%), 2008?09 57
Figure 13: Russia, cat litter, value (RUBm), 2004?14 62
Figure 14: Russia, cat litter, volume (kg, million), 2004?14 65
Figure 15: Russia, cat litter, company share by value (%), 2008?09 67
Figure 16: Russia, cat litter, distribution channels by value (%), 2008?09 70
Figure 17: Russia, cat toys, value (RUBm), 2004?14 75
Figure 18: Russia, cat toys, volume (units, million), 2004?14 78
Figure 19: Russia, cat toys, distribution channels by value (%), 2008?09 82
Figure 20: Russia, cat treats and milk, value by segment (RUBm), 2004?14 88
Figure 21: Russia, cat treats and milk, category growth comparison, by value, 2004?14 90
Figure 22: Russia, cat treats and milk, volume by segment (kg/liters, million), 2004?14 93
Figure 23: Russia, cat treats and milk, category growth comparison, by volume, 2004?14 93
Figure 24: Russia, cat treats and milk, distribution channels by value (%), 2008?09 97
Figure 25: Global cat care market split (value terms, 2009), top five countries 102
Figure 26: Global cat care market value, 2004–09, top five countries 104
Figure 27: Global cat care market split (volume terms, 2009), top five countries 106
Figure 28: Global cat care market volume, 2004–09, top five countries 108
Figure 29: Annual data review process 116

LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Russia, cat care, value by category (RUBm), 2004?09 21
Table 4: Russia, cat care, value forecast by category (RUBm), 2009?14 22
Table 5: Russia, cat care, value by category ($m), 2004?09 24
Table 6: Russia, cat care, value forecast by category ($m), 2009?14 24
Table 7: Russia, cat care, volume by category (kg/liters/units, million), 2004?09 26
Table 8: Russia, cat care, volume forecast by category (kg/liters/units, million), 2009?14 27
Table 9: Russia, cat care, brand share by value (%), 2008?09 29
Table 10: Russia, cat care, value by brand (RUBm), 2008?09 30
Table 11: Russia, cat care, company share by value (%), 2008?09 32
Table 12: Russia, cat care, value by company (RUBm), 2008?09 32
Table 13: Russia, cat care, distribution channels by value (%), 2008?09 33
Table 14: Russia, cat care, value by distribution channel (RUBm), 2008?09 33
Table 15: Russia, cat care, expenditure per capita (RUB), 2004?09 35
Table 16: Russia, cat care, forecast expenditure per capita (RUB), 2009?14 35
Table 17: Russia, cat care, expenditure per capita ($), 2004?09 36
Table 18: Russia, cat care, forecast expenditure per capita ($), 2009?14 36
Table 19: Russia, cat care, consumption per capita (kg/liters/units), 2004?09 37
Table 20: Russia, cat care, forecast consumption per capita (kg/liters/units), 2009?14 37
Table 21: Mars, Incorporated key facts 38
Table 22: Nestlé SA key facts 40
Table 23: Russia, cat food, value by segment (RUBm), 2004?09 43
Table 24: Russia, cat food, value forecast by segment (RUBm), 2009?14 44
Table 25: Russia, cat food, value by segment ($m), 2004?09 46
Table 26: Russia, cat food, value forecast by segment ($m), 2009?14 46
Table 27: Russia, cat food, volume by segment (kg, million), 2004?09 48
Table 28: Russia, cat food, volume forecast by segment (kg, million), 2009?14 49
Table 29: Russia, cat food, brand share by value (%), 2008?09 52
Table 30: Russia, cat food, value by brand (RUBm), 2008?09 53
Table 31: Russia, cat food, company share by value (%), 2008?09 55
Table 32: Russia, cat food, value by company (RUBm), 2008?09 55
Table 33: Russia, cat food, distribution channels by value (%), 2008?09 56
Table 34: Russia, cat food, value by distribution channel (RUBm), 2008?09 56
Table 35: Russia, cat food, expenditure per capita (RUB), 2004?09 58
Table 36: Russia, cat food, forecast expenditure per capita (RUB), 2009?14 58
Table 37: Russia, cat food, expenditure per capita ($), 2004?09 59
Table 38: Russia, cat food, forecast expenditure per capita ($), 2009?14 59
Table 39: Russia, cat food, consumption per capita (kg), 2004?09 60
Table 40: Russia, cat food, forecast consumption per capita (kg), 2009?14 60
Table 41: Russia, cat litter, value (RUBm), 2004?09 61
Table 42: Russia, cat litter, value forecast (RUBm), 2009?14 62
Table 43: Russia, cat litter, value ($m), 2004?09 63
Table 44: Russia, cat litter, value forecast ($m), 2009?14 63
Table 45: Russia, cat litter, volume (kg, million), 2004?09 64
Table 46: Russia, cat litter, volume forecast (kg, million), 2009?14 65
Table 47: Russia, cat litter, brand share by value (%), 2008?09 66
Table 48: Russia, cat litter, value by brand (RUBm), 2008?09 66
Table 49: Russia, cat litter, company share by value (%), 2008?09 68
Table 50: Russia, cat litter, value by company (RUBm), 2008?09 68
Table 51: Russia, cat litter, distribution channels by value (%), 2008?09 69
Table 52: Russia, cat litter, value by distribution channel (RUBm), 2008?09 69
Table 53: Russia, cat litter, expenditure per capita (RUB), 2004?09 71
Table 54: Russia, cat litter, forecast expenditure per capita (RUB), 2009?14 71
Table 55: Russia, cat litter, expenditure per capita ($), 2004?09 72
Table 56: Russia, cat litter, forecast expenditure per capita ($), 2009?14 72
Table 57: Russia, cat litter, consumption per capita (kg), 2004?09 73
Table 58: Russia, cat litter, forecast consumption per capita (kg), 2009?14 73
Table 59: Russia, cat toys, value (RUBm), 2004?09 74
Table 60: Russia, cat toys, value forecast (RUBm), 2009?14 75
Table 61: Russia, cat toys, value ($m), 2004?09 76
Table 62: Russia, cat toys, value forecast ($m), 2009?14 76
Table 63: Russia, cat toys, volume (units, million), 2004?09 77
Table 64: Russia, cat toys, volume forecast (units, million), 2009?14 78
Table 65: Russia, cat toys, brand share by value (%), 2008?09 79
Table 66: Russia, cat toys, value by brand (RUBm), 2008?09 79
Table 67: Russia, cat toys, company share by value (%), 2008?09 80
Table 68: Russia, cat toys, value by company (RUBm), 2008?09 80
Table 69: Russia, cat toys, distribution channels by value (%), 2008?09 81
Table 70: Russia, cat toys, value by distribution channel (RUBm), 2008?09 81
Table 71: Russia, cat toys, expenditure per capita (RUB), 2004?09 83
Table 72: Russia, cat toys, forecast expenditure per capita (RUB), 2009?14 83
Table 73: Russia, cat toys, expenditure per capita ($), 2004?09 84
Table 74: Russia, cat toys, forecast expenditure per capita ($), 2009?14 84
Table 75: Russia, cat toys, consumption per capita (units), 2004?09 85
Table 76: Russia, cat toys, forecast consumption per capita (units), 2009?14 85
Table 77: Russia, cat treats and milk, value by segment (RUBm), 2004?09 86
Table 78: Russia, cat treats and milk, value forecast by segment (RUBm), 2009?14 87
Table 79: Russia, cat treats and milk, value by segment ($m), 2004?09 89
Table 80: Russia, cat treats and milk, value forecast by segment ($m), 2009?14 89
Table 81: Russia, cat treats and milk, volume by segment (kg/liters, million), 2004?09 91
Table 82: Russia, cat treats and milk, volume forecast by segment (kg/liters, million), 2009?14 92
Table 83: Russia, cat treats and milk, brand share by value (%), 2008?09 94
Table 84: Russia, cat treats and milk, value by brand (RUBm), 2008?09 94
Table 85: Russia, cat treats and milk, company share by value (%), 2008?09 95
Table 86: Russia, cat treats and milk, value by company (RUBm), 2008?09 95
Table 87: Russia, cat treats and milk, distribution channels by value (%), 2008?09 96
Table 88: Russia, cat treats and milk, value by distribution channel (RUBm), 2008?09 96
Table 89: Russia, cat treats and milk, expenditure per capita (RUB), 2004?09 98
Table 90: Russia, cat treats and milk, forecast expenditure per capita (RUB), 2009?14 98
Table 91: Russia, cat treats and milk, expenditure per capita ($), 2004?09 99
Table 92: Russia, cat treats and milk, forecast expenditure per capita ($), 2009?14 99
Table 93: Russia, cat treats and milk, consumption per capita (kg/liters), 2004?09 100
Table 94: Russia, cat treats and milk, forecast consumption per capita (kg/liters), 2009?14 100
Table 95: Global cat care market value, 2009 101
Table 96: Global cat care market split (value terms ($m), 2009), top five countries 104
Table 97: Global cat care market volume, 2009 105
Table 98: Global cat care market split (volume terms, 2009), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Russia population, by age group, 2004?09 (millions) 110
Table 101: Russia population forecast, by age group, 2009?14 (millions) 111
Table 102: Russia population, by gender, 2004?09 (millions) 111
Table 103: Russia population forecast, by gender, 2009?14 (millions) 112
Table 104: Russia nominal GDP, 2004?09 (RUBbn, nominal prices) 112
Table 105: Russia nominal GDP forecast, 2009?14 (RUBbn, nominal prices) 112
Table 106: Russia real GDP, 2004?09 (RUBbn, 2000 prices) 113
Table 107: Russia real GDP forecast, 2009?14 (RUBbn, 2000 prices) 113
Table 108: Russia real GDP, 2004?09 ($bn, 2000 prices) 113
Table 109: Russia real GDP forecast, 2009?14 ($bn, 2000 prices) 114
Table 110: Russia consumer price index, 2004?09 (2000=100) 114
Table 111: Russia consumer price index, 2009?14 (2000=100) 114



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