Cat care in Morocco to 2013

Introduction

This databook provides key data and information on the cat care market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Morocco increased at a compound annual growth rate of 10.6% between 2003 and 2008.

The Cat food category led the cat care market in Morocco, accounting for a share of 91.8%.

The leading players in Moroccan cat care market include Mars, Inc., Nestle S.A. and H. von Gimborn Gmbh.
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LIST OF FIGURES
Figure 1: Morocco cat care value and value forecast, 2003?2013 (MAD m, nominal prices) 23
Figure 2: Morocco cat care category growth comparison, by value, 2003?2013 25
Figure 3: Morocco cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Morocco cat care category growth comparison, by volume, 2003?2013 28
Figure 5: Morocco cat care company share, by value, 2007?2008 (%) 30
Figure 6: Morocco cat care distribution channels, by value, 2007?2008 (%) 33
Figure 7: Morocco cat food value and value forecast, 2003?2013 (MAD m, nominal prices) 44
Figure 8: Morocco cat food volume and volume forecast, 2003?2013 (Kg m) 48
Figure 9: Morocco cat food company share, by value, 2007?2008 (%) 50
Figure 10: Morocco cat food distribution channels, by value, 2007?2008 (%) 53
Figure 11: Morocco cat litter value and value forecast, 2003?2013 (MAD m, nominal prices) 59
Figure 12: Morocco cat litter volume and volume forecast, 2003?2013 (Kg m) 63
Figure 13: Morocco cat litter company share, by value, 2007?2008 (%) 65
Figure 14: Morocco cat litter distribution channels, by value, 2007?2008 (%) 68
Figure 15: Morocco cat toys value and value forecast, 2003?2013 (MAD m, nominal prices) 74
Figure 16: Morocco cat toys volume and volume forecast, 2003?2013 (Units m) 78
Figure 17: Morocco cat toys distribution channels, by value, 2007?2008 (%) 82
Figure 18: Morocco cat treats & milk value and value forecast, 2003?2013 (MAD m, nominal prices) 88
Figure 19: Morocco cat treats & milk category growth comparison, by value, 2003?2013 90
Figure 20: Morocco cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 93
Figure 21: Morocco cat treats & milk category growth comparison, by volume, 2003?2013 93
Figure 22: Morocco cat treats & milk distribution channels, by value, 2007?2008 (%) 97
Figure 23: Global cat care market split (value terms, 2008) – Top 5 countries 102
Figure 24: Global cat care market value, 2003–2008 (Top 5 countries) 105
Figure 25: Global cat care market split (volume terms, 2008) – Top 5 countries 107
Figure 26: Global cat care market volume, 2003–2008 (Top 5 countries) 110
Figure 27: Map of Morocco 115
Figure 28: Annual data review process 124
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Morocco cat care value, 2003?2008 (MAD m, nominal prices) 21
Table 4: Morocco cat care value forecast, 2008?2013 (MAD m, nominal prices) 22
Table 5: Morocco cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Morocco cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Morocco cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Morocco cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Morocco cat care brand share, by value, 2007?2008 (%) 29
Table 10: Morocco cat care value, by brand 2007?2008 (MAD m nominal prices) 29
Table 11: Morocco cat care company share by value, 2007?2008 (%) 31
Table 12: Morocco cat care value, by company, 2007?2008 (MAD m nominal prices) 31
Table 13: Morocco cat care distribution channels, by value, 2007?2008 (%) 32
Table 14: Morocco cat care value, by distribution channel, 2007?2008 (MAD m nominal prices) 32
Table 15: Morocco cat care expenditure per capita, 2003?2008 (MAD, nominal prices) 34
Table 16: Morocco cat care forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 34
Table 17: Morocco cat care expenditure per capita, 2003?2008 (US$ nominal prices) 35
Table 18: Morocco cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 35
Table 19: Morocco cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 36
Table 20: Morocco cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 36
Table 21: Mars, Inc. Key Facts 37
Table 22: Nestlé SA Key Facts 39
Table 23: Morocco cat food value, 2003?2008 (MAD m, nominal prices) 42
Table 24: Morocco cat food value forecast, 2008?2013 (MAD m, nominal prices) 43
Table 25: Morocco cat food value, 2003?2008 (US$ m nominal prices) 45
Table 26: Morocco cat food value forecast, 2008?2013 (US$ m nominal prices) 45
Table 27: Morocco cat food volume, 2003?2008 (Kg m) 46
Table 28: Morocco cat food volume forecast, 2008?2013 (Kg m) 47
Table 29: Morocco cat food brand share, by value, 2007?2008 (%) 49
Table 30: Morocco cat food value, by brand 2007?2008 (MAD m nominal prices) 49
Table 31: Morocco cat food company share by value, 2007?2008 (%) 51
Table 32: Morocco cat food value, by company, 2007?2008 (MAD m nominal prices) 51
Table 33: Morocco cat food distribution channels, by value, 2007?2008 (%) 52
Table 34: Morocco cat food value, by distribution channel, 2007?2008 (MAD m nominal prices) 52
Table 35: Morocco cat food expenditure per capita, 2003?2008 (MAD, nominal prices) 54
Table 36: Morocco cat food forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 54
Table 37: Morocco cat food expenditure per capita, 2003?2008 (US$ nominal prices) 55
Table 38: Morocco cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 55
Table 39: Morocco cat food consumption per capita, 2003?2008 (Kg) 56
Table 40: Morocco cat food forecast consumption per capita, 2008?2013 (Kg) 56
Table 41: Morocco cat litter value, 2003?2008 (MAD m, nominal prices) 57
Table 42: Morocco cat litter value forecast, 2008?2013 (MAD m, nominal prices) 58
Table 43: Morocco cat litter value, 2003?2008 (US$ m nominal prices) 60
Table 44: Morocco cat litter value forecast, 2008?2013 (US$ m nominal prices) 60
Table 45: Morocco cat litter volume, 2003?2008 (Kg m) 61
Table 46: Morocco cat litter volume forecast, 2008?2013 (Kg m) 62
Table 47: Morocco cat litter brand share, by value, 2007?2008 (%) 64
Table 48: Morocco cat litter value, by brand 2007?2008 (MAD m nominal prices) 64
Table 49: Morocco cat litter company share by value, 2007?2008 (%) 66
Table 50: Morocco cat litter value, by company, 2007?2008 (MAD m nominal prices) 66
Table 51: Morocco cat litter distribution channels, by value, 2007?2008 (%) 67
Table 52: Morocco cat litter value, by distribution channel, 2007?2008 (MAD m nominal prices) 67
Table 53: Morocco cat litter expenditure per capita, 2003?2008 (MAD, nominal prices) 69
Table 54: Morocco cat litter forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 69
Table 55: Morocco cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 70
Table 56: Morocco cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 70
Table 57: Morocco cat litter consumption per capita, 2003?2008 (Kg) 71
Table 58: Morocco cat litter forecast consumption per capita, 2008?2013 (Kg) 71
Table 59: Morocco cat toys value, 2003?2008 (MAD m, nominal prices) 72
Table 60: Morocco cat toys value forecast, 2008?2013 (MAD m, nominal prices) 73
Table 61: Morocco cat toys value, 2003?2008 (US$ m nominal prices) 75
Table 62: Morocco cat toys value forecast, 2008?2013 (US$ m nominal prices) 75
Table 63: Morocco cat toys volume, 2003?2008 (Units m) 76
Table 64: Morocco cat toys volume forecast, 2008?2013 (Units m) 77
Table 65: Morocco cat toys brand share, by value, 2007?2008 (%) 79
Table 66: Morocco cat toys value, by brand 2007?2008 (MAD m nominal prices) 79
Table 67: Morocco cat toys company share by value, 2007?2008 (%) 80
Table 68: Morocco cat toys value, by company, 2007?2008 (MAD m nominal prices) 80
Table 69: Morocco cat toys distribution channels, by value, 2007?2008 (%) 81
Table 70: Morocco cat toys value, by distribution channel, 2007?2008 (MAD m nominal prices) 81
Table 71: Morocco cat toys expenditure per capita, 2003?2008 (MAD, nominal prices) 83
Table 72: Morocco cat toys forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 83
Table 73: Morocco cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 84
Table 74: Morocco cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 84
Table 75: Morocco cat toys consumption per capita, 2003?2008 (Units) 85
Table 76: Morocco cat toys forecast consumption per capita, 2008?2013 (Units) 85
Table 77: Morocco cat treats & milk value, 2003?2008 (MAD m, nominal prices) 86
Table 78: Morocco cat treats & milk value forecast, 2008?2013 (MAD m, nominal prices) 87
Table 79: Morocco cat treats & milk value, 2003?2008 (US$ m nominal prices) 89
Table 80: Morocco cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 89
Table 81: Morocco cat treats & milk volume, 2003?2008 (Kg/Liters m) 91
Table 82: Morocco cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 92
Table 83: Morocco cat treats & milk brand share, by value, 2007?2008 (%) 94
Table 84: Morocco cat treats & milk value, by brand 2007?2008 (MAD m nominal prices) 94
Table 85: Morocco cat treats & milk company share by value, 2007?2008 (%) 95
Table 86: Morocco cat treats & milk value, by company, 2007?2008 (MAD m nominal prices) 95
Table 87: Morocco cat treats & milk distribution channels, by value, 2007?2008 (%) 96
Table 88: Morocco cat treats & milk value, by distribution channel, 2007?2008 (MAD m nominal prices) 96
Table 89: Morocco cat treats & milk expenditure per capita, 2003?2008 (MAD, nominal prices) 98
Table 90: Morocco cat treats & milk forecast expenditure per capita, 2008?2013 (MAD, nominal prices) 98
Table 91: Morocco cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 99
Table 92: Morocco cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 99
Table 93: Morocco cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 100
Table 94: Morocco cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 100
Table 95: Global cat care market value, 2008 101
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 104
Table 97: Global cat care market volume, 2008 106
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 109
Table 99: Leading players - Top 5 countries 111
Table 100: Morocco cat care new product launches reports, by company 2008 112
Table 101: Morocco cat care new product launches SKUs, by company 2008 112
Table 102: Morocco cat care new product launches (reports), by Package tags or Claims 2008 112
Table 103: Morocco cat care new product launches (reports) - Recent 5 launches (2008) 113
Table 104: Morocco Key Facts 115
Table 105: Morocco population, by age group, 2003?08 (millions) 118
Table 106: Morocco population forecast, by age group, 2008?13 (millions) 119
Table 107: Morocco population, by gender, 2003?08 (millions) 119
Table 108: Morocco population forecast, by gender, 2008?13 (millions) 120
Table 109: Morocco nominal GDP, 2003?08 (MAD bn, nominal prices) 120
Table 110: Morocco nominal GDP forecast, 2008?13 (MAD bn, nominal prices) 120
Table 111: Morocco real GDP, 2003?08 (MAD bn, 2000 prices) 121
Table 112: Morocco real GDP forecast, 2008?13 (MAD bn, 2000 prices) 121
Table 113: Morocco real GDP, 2003?08 (US$ bn, 2000 prices) 121
Table 114: Morocco real GDP forecast, 2008?13 (US$ bn, 2000 prices) 122
Table 115: Morocco consumer price index, 2003?08 (2000=100) 122
Table 116: Morocco consumer price index, 2008?13 (2000=100) 122
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