Cat care in the Netherlands to 2013

Introduction

This databook provides key data and information on the cat care market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in the Netherlands increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The cat food category led the cat care market in the Netherlands, accounting for a share of 89%.

The leading players in the Dutch cat care market include Mars, Inc., Nestle S.A. and Procter & Gamble Company, The.
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LIST OF FIGURES
Figure 1: Netherlands cat care value and value forecast, 2003?2013 (€ m, nominal prices) 23
Figure 2: Netherlands cat care category growth comparison, by value, 2003?2013 25
Figure 3: Netherlands cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Netherlands cat care category growth comparison, by volume, 2003?2013 29
Figure 5: Netherlands cat care company share, by value, 2007?2008 (%) 32
Figure 6: Netherlands cat care distribution channels, by value, 2007?2008 (%) 35
Figure 7: Netherlands cat food value and value forecast, 2003?2013 (€ m, nominal prices) 46
Figure 8: Netherlands cat food category growth comparison, by value, 2003?2013 48
Figure 9: Netherlands cat food volume and volume forecast, 2003?2013 (Kg m) 51
Figure 10: Netherlands cat food category growth comparison, by volume, 2003?2013 52
Figure 11: Netherlands cat food company share, by value, 2007?2008 (%) 55
Figure 12: Netherlands cat food distribution channels, by value, 2007?2008 (%) 58
Figure 13: Netherlands cat litter value and value forecast, 2003?2013 (€ m, nominal prices) 64
Figure 14: Netherlands cat litter volume and volume forecast, 2003?2013 (Kg m) 68
Figure 15: Netherlands cat litter company share, by value, 2007?2008 (%) 70
Figure 16: Netherlands cat litter distribution channels, by value, 2007?2008 (%) 73
Figure 17: Netherlands cat toys value and value forecast, 2003?2013 (€ m, nominal prices) 79
Figure 18: Netherlands cat toys volume and volume forecast, 2003?2013 (Units m) 83
Figure 19: Netherlands cat toys distribution channels, by value, 2007?2008 (%) 87
Figure 20: Netherlands cat treats & milk value and value forecast, 2003?2013 (€ m, nominal prices) 93
Figure 21: Netherlands cat treats & milk category growth comparison, by value, 2003?2013 95
Figure 22: Netherlands cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 98
Figure 23: Netherlands cat treats & milk category growth comparison, by volume, 2003?2013 98
Figure 24: Netherlands cat treats & milk company share, by value, 2007?2008 (%) 100
Figure 25: Netherlands cat treats & milk distribution channels, by value, 2007?2008 (%) 103
Figure 26: Global cat care market split (value terms, 2008) – Top 5 countries 108
Figure 27: Global cat care market value, 2003–2008 (Top 5 countries) 111
Figure 28: Global cat care market split (volume terms, 2008) – Top 5 countries 113
Figure 29: Global cat care market volume, 2003–2008 (Top 5 countries) 116
Figure 30: Map of Netherlands 122
Figure 31: Annual data review process 131
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Netherlands cat care value, 2003?2008 (€ m, nominal prices) 21
Table 4: Netherlands cat care value forecast, 2008?2013 (€ m, nominal prices) 22
Table 5: Netherlands cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Netherlands cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Netherlands cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Netherlands cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Netherlands cat care brand share, by value, 2007?2008 (%) 30
Table 10: Netherlands cat care value, by brand 2007?2008 (€ m nominal prices) 31
Table 11: Netherlands cat care company share by value, 2007?2008 (%) 33
Table 12: Netherlands cat care value, by company, 2007?2008 (€ m nominal prices) 33
Table 13: Netherlands cat care distribution channels, by value, 2007?2008 (%) 34
Table 14: Netherlands cat care value, by distribution channel, 2007?2008 (€ m nominal prices) 34
Table 15: Netherlands cat care expenditure per capita, 2003?2008 (€, nominal prices) 36
Table 16: Netherlands cat care forecast expenditure per capita, 2008?2013 (€, nominal prices) 36
Table 17: Netherlands cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37
Table 18: Netherlands cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37
Table 19: Netherlands cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 38
Table 20: Netherlands cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 38
Table 21: Mars, Inc. Key Facts 39
Table 22: Nestlé SA Key Facts 41
Table 23: Netherlands cat food value, 2003?2008 (€ m, nominal prices) 44
Table 24: Netherlands cat food value forecast, 2008?2013 (€ m, nominal prices) 45
Table 25: Netherlands cat food value, 2003?2008 (US$ m nominal prices) 47
Table 26: Netherlands cat food value forecast, 2008?2013 (US$ m nominal prices) 47
Table 27: Netherlands cat food volume, 2003?2008 (Kg m) 49
Table 28: Netherlands cat food volume forecast, 2008?2013 (Kg m) 50
Table 29: Netherlands cat food brand share, by value, 2007?2008 (%) 53
Table 30: Netherlands cat food value, by brand 2007?2008 (€ m nominal prices) 54
Table 31: Netherlands cat food company share by value, 2007?2008 (%) 56
Table 32: Netherlands cat food value, by company, 2007?2008 (€ m nominal prices) 56
Table 33: Netherlands cat food distribution channels, by value, 2007?2008 (%) 57
Table 34: Netherlands cat food value, by distribution channel, 2007?2008 (€ m nominal prices) 57
Table 35: Netherlands cat food expenditure per capita, 2003?2008 (€, nominal prices) 59
Table 36: Netherlands cat food forecast expenditure per capita, 2008?2013 (€, nominal prices) 59
Table 37: Netherlands cat food expenditure per capita, 2003?2008 (US$ nominal prices) 60
Table 38: Netherlands cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 60
Table 39: Netherlands cat food consumption per capita, 2003?2008 (Kg) 61
Table 40: Netherlands cat food forecast consumption per capita, 2008?2013 (Kg) 61
Table 41: Netherlands cat litter value, 2003?2008 (€ m, nominal prices) 62
Table 42: Netherlands cat litter value forecast, 2008?2013 (€ m, nominal prices) 63
Table 43: Netherlands cat litter value, 2003?2008 (US$ m nominal prices) 65
Table 44: Netherlands cat litter value forecast, 2008?2013 (US$ m nominal prices) 65
Table 45: Netherlands cat litter volume, 2003?2008 (Kg m) 66
Table 46: Netherlands cat litter volume forecast, 2008?2013 (Kg m) 67
Table 47: Netherlands cat litter brand share, by value, 2007?2008 (%) 69
Table 48: Netherlands cat litter value, by brand 2007?2008 (€ m nominal prices) 69
Table 49: Netherlands cat litter company share by value, 2007?2008 (%) 71
Table 50: Netherlands cat litter value, by company, 2007?2008 (€ m nominal prices) 71
Table 51: Netherlands cat litter distribution channels, by value, 2007?2008 (%) 72
Table 52: Netherlands cat litter value, by distribution channel, 2007?2008 (€ m nominal prices) 72
Table 53: Netherlands cat litter expenditure per capita, 2003?2008 (€, nominal prices) 74
Table 54: Netherlands cat litter forecast expenditure per capita, 2008?2013 (€, nominal prices) 74
Table 55: Netherlands cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 75
Table 56: Netherlands cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 75
Table 57: Netherlands cat litter consumption per capita, 2003?2008 (Kg) 76
Table 58: Netherlands cat litter forecast consumption per capita, 2008?2013 (Kg) 76
Table 59: Netherlands cat toys value, 2003?2008 (€ m, nominal prices) 77
Table 60: Netherlands cat toys value forecast, 2008?2013 (€ m, nominal prices) 78
Table 61: Netherlands cat toys value, 2003?2008 (US$ m nominal prices) 80
Table 62: Netherlands cat toys value forecast, 2008?2013 (US$ m nominal prices) 80
Table 63: Netherlands cat toys volume, 2003?2008 (Units m) 81
Table 64: Netherlands cat toys volume forecast, 2008?2013 (Units m) 82
Table 65: Netherlands cat toys brand share, by value, 2007?2008 (%) 84
Table 66: Netherlands cat toys value, by brand 2007?2008 (€ m nominal prices) 84
Table 67: Netherlands cat toys company share by value, 2007?2008 (%) 85
Table 68: Netherlands cat toys value, by company, 2007?2008 (€ m nominal prices) 85
Table 69: Netherlands cat toys distribution channels, by value, 2007?2008 (%) 86
Table 70: Netherlands cat toys value, by distribution channel, 2007?2008 (€ m nominal prices) 86
Table 71: Netherlands cat toys expenditure per capita, 2003?2008 (€, nominal prices) 88
Table 72: Netherlands cat toys forecast expenditure per capita, 2008?2013 (€, nominal prices) 88
Table 73: Netherlands cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 89
Table 74: Netherlands cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 89
Table 75: Netherlands cat toys consumption per capita, 2003?2008 (Units) 90
Table 76: Netherlands cat toys forecast consumption per capita, 2008?2013 (Units) 90
Table 77: Netherlands cat treats & milk value, 2003?2008 (€ m, nominal prices) 91
Table 78: Netherlands cat treats & milk value forecast, 2008?2013 (€ m, nominal prices) 92
Table 79: Netherlands cat treats & milk value, 2003?2008 (US$ m nominal prices) 94
Table 80: Netherlands cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 94
Table 81: Netherlands cat treats & milk volume, 2003?2008 (Kg/Liters m) 96
Table 82: Netherlands cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 97
Table 83: Netherlands cat treats & milk brand share, by value, 2007?2008 (%) 99
Table 84: Netherlands cat treats & milk value, by brand 2007?2008 (€ m nominal prices) 99
Table 85: Netherlands cat treats & milk company share by value, 2007?2008 (%) 101
Table 86: Netherlands cat treats & milk value, by company, 2007?2008 (€ m nominal prices) 101
Table 87: Netherlands cat treats & milk distribution channels, by value, 2007?2008 (%) 102
Table 88: Netherlands cat treats & milk value, by distribution channel, 2007?2008 (€ m nominal prices) 102
Table 89: Netherlands cat treats & milk expenditure per capita, 2003?2008 (€, nominal prices) 104
Table 90: Netherlands cat treats & milk forecast expenditure per capita, 2008?2013 (€, nominal prices) 104
Table 91: Netherlands cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 105
Table 92: Netherlands cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 105
Table 93: Netherlands cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 106
Table 94: Netherlands cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 106
Table 95: Global cat care market value, 2008 107
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 110
Table 97: Global cat care market volume, 2008 112
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 115
Table 99: Leading players - Top 5 countries 117
Table 100: Netherlands cat care new product launches reports, by company 2008 118
Table 101: Netherlands cat care new product launches SKUs, by company 2008 118
Table 102: Netherlands cat care new product launches (reports), by flavor and fragrances 2008 119
Table 103: Netherlands cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 119
Table 104: Netherlands cat care new product launches (reports), by Package tags or Claims 2008 120
Table 105: Netherlands cat care new product launches (reports) 120
Table 106: Netherlands Key Facts 122
Table 107: Netherlands population, by age group, 2003?08 (millions) 125
Table 108: Netherlands population forecast, by age group, 2008?13 (millions) 126
Table 109: Netherlands population, by gender, 2003?08 (millions) 126
Table 110: Netherlands population forecast, by gender, 2008?13 (millions) 127
Table 111: Netherlands nominal GDP, 2003?08 (€ bn, nominal prices) 127
Table 112: Netherlands nominal GDP forecast, 2008?13 (€ bn, nominal prices) 127
Table 113: Netherlands real GDP, 2003?08 (€ bn, 2000 prices) 128
Table 114: Netherlands real GDP forecast, 2008?13 (€ bn, 2000 prices) 128
Table 115: Netherlands real GDP, 2003?08 (US$ bn, 2000 prices) 128
Table 116: Netherlands real GDP forecast, 2008?13 (US$ bn, 2000 prices) 129
Table 117: Netherlands consumer price index, 2003?08 (2000=100) 129
Table 118: Netherlands consumer price index, 2008?13 (2000=100) 129
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