LIST OF FIGURES
Figure 1: Norway cat care value and value forecast, 2003?2013 (NOK m, nominal prices) 23
Figure 2: Norway cat care category growth comparison, by value, 2003?2013 25
Figure 3: Norway cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Norway cat care category growth comparison, by volume, 2003?2013 29
Figure 5: Norway cat care company share, by value, 2007?2008 (%) 32
Figure 6: Norway cat care distribution channels, by value, 2007?2008 (%) 35
Figure 7: Norway cat food value and value forecast, 2003?2013 (NOK m, nominal prices) 46
Figure 8: Norway cat food category growth comparison, by value, 2003?2013 48
Figure 9: Norway cat food volume and volume forecast, 2003?2013 (Kg m) 51
Figure 10: Norway cat food category growth comparison, by volume, 2003?2013 52
Figure 11: Norway cat food company share, by value, 2007?2008 (%) 54
Figure 12: Norway cat food distribution channels, by value, 2007?2008 (%) 57
Figure 13: Norway cat litter value and value forecast, 2003?2013 (NOK m, nominal prices) 63
Figure 14: Norway cat litter volume and volume forecast, 2003?2013 (Kg m) 67
Figure 15: Norway cat litter company share, by value, 2007?2008 (%) 69
Figure 16: Norway cat litter distribution channels, by value, 2007?2008 (%) 72
Figure 17: Norway cat toys value and value forecast, 2003?2013 (NOK m, nominal prices) 78
Figure 18: Norway cat toys volume and volume forecast, 2003?2013 (Units m) 82
Figure 19: Norway cat toys company share, by value, 2007?2008 (%) 84
Figure 20: Norway cat toys distribution channels, by value, 2007?2008 (%) 87
Figure 21: Norway cat treats & milk value and value forecast, 2003?2013 (NOK m, nominal prices) 93
Figure 22: Norway cat treats & milk category growth comparison, by value, 2003?2013 95
Figure 23: Norway cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 98
Figure 24: Norway cat treats & milk category growth comparison, by volume, 2003?2013 99
Figure 25: Norway cat treats & milk company share, by value, 2007?2008 (%) 101
Figure 26: Norway cat treats & milk distribution channels, by value, 2007?2008 (%) 104
Figure 27: Global cat care market split (value terms, 2008) – Top 5 countries 109
Figure 28: Global cat care market value, 2003–2008 (Top 5 countries) 112
Figure 29: Global cat care market split (volume terms, 2008) – Top 5 countries 114
Figure 30: Global cat care market volume, 2003–2008 (Top 5 countries) 117
Figure 31: Map of Norway 121
Figure 32: Annual data review process 130
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Norway cat care value, 2003?2008 (NOK m, nominal prices) 21
Table 4: Norway cat care value forecast, 2008?2013 (NOK m, nominal prices) 22
Table 5: Norway cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Norway cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Norway cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Norway cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Norway cat care brand share, by value, 2007?2008 (%) 30
Table 10: Norway cat care value, by brand 2007?2008 (NOK m nominal prices) 31
Table 11: Norway cat care company share by value, 2007?2008 (%) 33
Table 12: Norway cat care value, by company, 2007?2008 (NOK m nominal prices) 33
Table 13: Norway cat care distribution channels, by value, 2007?2008 (%) 34
Table 14: Norway cat care value, by distribution channel, 2007?2008 (NOK m nominal prices) 34
Table 15: Norway cat care expenditure per capita, 2003?2008 (NOK, nominal prices) 36
Table 16: Norway cat care forecast expenditure per capita, 2008?2013 (NOK, nominal prices) 36
Table 17: Norway cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37
Table 18: Norway cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37
Table 19: Norway cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 38
Table 20: Norway cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 38
Table 21: Mars, Inc. Key Facts 39
Table 22: Nestlé SA Key Facts 41
Table 23: Norway cat food value, 2003?2008 (NOK m, nominal prices) 44
Table 24: Norway cat food value forecast, 2008?2013 (NOK m, nominal prices) 45
Table 25: Norway cat food value, 2003?2008 (US$ m nominal prices) 47
Table 26: Norway cat food value forecast, 2008?2013 (US$ m nominal prices) 47
Table 27: Norway cat food volume, 2003?2008 (Kg m) 49
Table 28: Norway cat food volume forecast, 2008?2013 (Kg m) 50
Table 29: Norway cat food brand share, by value, 2007?2008 (%) 53
Table 30: Norway cat food value, by brand 2007?2008 (NOK m nominal prices) 53
Table 31: Norway cat food company share by value, 2007?2008 (%) 55
Table 32: Norway cat food value, by company, 2007?2008 (NOK m nominal prices) 55
Table 33: Norway cat food distribution channels, by value, 2007?2008 (%) 56
Table 34: Norway cat food value, by distribution channel, 2007?2008 (NOK m nominal prices) 56
Table 35: Norway cat food expenditure per capita, 2003?2008 (NOK, nominal prices) 58
Table 36: Norway cat food forecast expenditure per capita, 2008?2013 (NOK, nominal prices) 58
Table 37: Norway cat food expenditure per capita, 2003?2008 (US$ nominal prices) 59
Table 38: Norway cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 59
Table 39: Norway cat food consumption per capita, 2003?2008 (Kg) 60
Table 40: Norway cat food forecast consumption per capita, 2008?2013 (Kg) 60
Table 41: Norway cat litter value, 2003?2008 (NOK m, nominal prices) 61
Table 42: Norway cat litter value forecast, 2008?2013 (NOK m, nominal prices) 62
Table 43: Norway cat litter value, 2003?2008 (US$ m nominal prices) 64
Table 44: Norway cat litter value forecast, 2008?2013 (US$ m nominal prices) 64
Table 45: Norway cat litter volume, 2003?2008 (Kg m) 65
Table 46: Norway cat litter volume forecast, 2008?2013 (Kg m) 66
Table 47: Norway cat litter brand share, by value, 2007?2008 (%) 68
Table 48: Norway cat litter value, by brand 2007?2008 (NOK m nominal prices) 68
Table 49: Norway cat litter company share by value, 2007?2008 (%) 70
Table 50: Norway cat litter value, by company, 2007?2008 (NOK m nominal prices) 70
Table 51: Norway cat litter distribution channels, by value, 2007?2008 (%) 71
Table 52: Norway cat litter value, by distribution channel, 2007?2008 (NOK m nominal prices) 71
Table 53: Norway cat litter expenditure per capita, 2003?2008 (NOK, nominal prices) 73
Table 54: Norway cat litter forecast expenditure per capita, 2008?2013 (NOK, nominal prices) 73
Table 55: Norway cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 74
Table 56: Norway cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 74
Table 57: Norway cat litter consumption per capita, 2003?2008 (Kg) 75
Table 58: Norway cat litter forecast consumption per capita, 2008?2013 (Kg) 75
Table 59: Norway cat toys value, 2003?2008 (NOK m, nominal prices) 76
Table 60: Norway cat toys value forecast, 2008?2013 (NOK m, nominal prices) 77
Table 61: Norway cat toys value, 2003?2008 (US$ m nominal prices) 79
Table 62: Norway cat toys value forecast, 2008?2013 (US$ m nominal prices) 79
Table 63: Norway cat toys volume, 2003?2008 (Units m) 80
Table 64: Norway cat toys volume forecast, 2008?2013 (Units m) 81
Table 65: Norway cat toys brand share, by value, 2007?2008 (%) 83
Table 66: Norway cat toys value, by brand 2007?2008 (NOK m nominal prices) 83
Table 67: Norway cat toys company share by value, 2007?2008 (%) 85
Table 68: Norway cat toys value, by company, 2007?2008 (NOK m nominal prices) 85
Table 69: Norway cat toys distribution channels, by value, 2007?2008 (%) 86
Table 70: Norway cat toys value, by distribution channel, 2007?2008 (NOK m nominal prices) 86
Table 71: Norway cat toys expenditure per capita, 2003?2008 (NOK, nominal prices) 88
Table 72: Norway cat toys forecast expenditure per capita, 2008?2013 (NOK, nominal prices) 88
Table 73: Norway cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 89
Table 74: Norway cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 89
Table 75: Norway cat toys consumption per capita, 2003?2008 (Units) 90
Table 76: Norway cat toys forecast consumption per capita, 2008?2013 (Units) 90
Table 77: Norway cat treats & milk value, 2003?2008 (NOK m, nominal prices) 91
Table 78: Norway cat treats & milk value forecast, 2008?2013 (NOK m, nominal prices) 92
Table 79: Norway cat treats & milk value, 2003?2008 (US$ m nominal prices) 94
Table 80: Norway cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 94
Table 81: Norway cat treats & milk volume, 2003?2008 (Kg/Liters m) 96
Table 82: Norway cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 97
Table 83: Norway cat treats & milk brand share, by value, 2007?2008 (%) 100
Table 84: Norway cat treats & milk value, by brand 2007?2008 (NOK m nominal prices) 100
Table 85: Norway cat treats & milk company share by value, 2007?2008 (%) 102
Table 86: Norway cat treats & milk value, by company, 2007?2008 (NOK m nominal prices) 102
Table 87: Norway cat treats & milk distribution channels, by value, 2007?2008 (%) 103
Table 88: Norway cat treats & milk value, by distribution channel, 2007?2008 (NOK m nominal prices) 103
Table 89: Norway cat treats & milk expenditure per capita, 2003?2008 (NOK, nominal prices) 105
Table 90: Norway cat treats & milk forecast expenditure per capita, 2008?2013 (NOK, nominal prices) 105
Table 91: Norway cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 106
Table 92: Norway cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 106
Table 93: Norway cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 107
Table 94: Norway cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 107
Table 95: Global cat care market value, 2008 108
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 111
Table 97: Global cat care market volume, 2008 113
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 116
Table 99: Leading players - Top 5 countries 118
Table 100: Norway Key Facts 120
Table 101: Norway population, by age group, 2003?08 (millions) 124
Table 102: Norway population forecast, by age group, 2008?13 (millions) 125
Table 103: Norway population, by gender, 2003?08 (millions) 125
Table 104: Norway population forecast, by gender, 2008?13 (millions) 126
Table 105: Norway nominal GDP, 2003?08 (NOK bn, nominal prices) 126
Table 106: Norway nominal GDP forecast, 2008?13 (NOK bn, nominal prices) 126
Table 107: Norway real GDP, 2003?08 (NOK bn, 2000 prices) 127
Table 108: Norway real GDP forecast, 2008?13 (NOK bn, 2000 prices) 127
Table 109: Norway real GDP, 2003?08 (US$ bn, 2000 prices) 127
Table 110: Norway real GDP forecast, 2008?13 (US$ bn, 2000 prices) 128
Table 111: Norway consumer price index, 2003?08 (2000=100) 128
Table 112: Norway consumer price index, 2008?13 (2000=100) 128
[Tabellenverzeichnis ausblenden]