Cat care in Poland to 2013

Introduction

This databook provides key data and information on the cat care market in Poland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Poland increased at a compound annual growth rate of 6.1% between 2003 and 2008.

The cat food category led the cat care market in Poland, accounting for a share of 91.8%.

The leading players in Polish cat care market include Mars, Inc., Nestle S.A. and Jeronimo Martins Dystrybucja S.A..
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LIST OF FIGURES
Figure 1: Poland cat care value and value forecast, 2003?2013 (PLN m, nominal prices) 23
Figure 2: Poland cat care category growth comparison, by value, 2003?2013 25
Figure 3: Poland cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Poland cat care category growth comparison, by volume, 2003?2013 29
Figure 5: Poland cat care company share, by value, 2007?2008 (%) 32
Figure 6: Poland cat care distribution channels, by value, 2007?2008 (%) 35
Figure 7: Poland cat food value and value forecast, 2003?2013 (PLN m, nominal prices) 46
Figure 8: Poland cat food category growth comparison, by value, 2003?2013 48
Figure 9: Poland cat food volume and volume forecast, 2003?2013 (Kg m) 51
Figure 10: Poland cat food category growth comparison, by volume, 2003?2013 52
Figure 11: Poland cat food company share, by value, 2007?2008 (%) 54
Figure 12: Poland cat food distribution channels, by value, 2007?2008 (%) 57
Figure 13: Poland cat litter value and value forecast, 2003?2013 (PLN m, nominal prices) 63
Figure 14: Poland cat litter volume and volume forecast, 2003?2013 (Kg m) 67
Figure 15: Poland cat litter company share, by value, 2007?2008 (%) 69
Figure 16: Poland cat litter distribution channels, by value, 2007?2008 (%) 72
Figure 17: Poland cat toys value and value forecast, 2003?2013 (PLN m, nominal prices) 78
Figure 18: Poland cat toys volume and volume forecast, 2003?2013 (Units m) 82
Figure 19: Poland cat toys company share, by value, 2007?2008 (%) 84
Figure 20: Poland cat toys distribution channels, by value, 2007?2008 (%) 87
Figure 21: Poland cat treats & milk value and value forecast, 2003?2013 (PLN m, nominal prices) 93
Figure 22: Poland cat treats & milk category growth comparison, by value, 2003?2013 95
Figure 23: Poland cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 98
Figure 24: Poland cat treats & milk category growth comparison, by volume, 2003?2013 99
Figure 25: Poland cat treats & milk distribution channels, by value, 2007?2008 (%) 103
Figure 26: Global cat care market split (value terms, 2008) – Top 5 countries 108
Figure 27: Global cat care market value, 2003–2008 (Top 5 countries) 111
Figure 28: Global cat care market split (volume terms, 2008) – Top 5 countries 113
Figure 29: Global cat care market volume, 2003–2008 (Top 5 countries) 116
Figure 30: Map of Poland 121
Figure 31: Annual data review process 130
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Poland cat care value, 2003?2008 (PLN m, nominal prices) 21
Table 4: Poland cat care value forecast, 2008?2013 (PLN m, nominal prices) 22
Table 5: Poland cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Poland cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Poland cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Poland cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Poland cat care brand share, by value, 2007?2008 (%) 30
Table 10: Poland cat care value, by brand 2007?2008 (PLN m nominal prices) 31
Table 11: Poland cat care company share by value, 2007?2008 (%) 33
Table 12: Poland cat care value, by company, 2007?2008 (PLN m nominal prices) 33
Table 13: Poland cat care distribution channels, by value, 2007?2008 (%) 34
Table 14: Poland cat care value, by distribution channel, 2007?2008 (PLN m nominal prices) 34
Table 15: Poland cat care expenditure per capita, 2003?2008 (PLN, nominal prices) 36
Table 16: Poland cat care forecast expenditure per capita, 2008?2013 (PLN, nominal prices) 36
Table 17: Poland cat care expenditure per capita, 2003?2008 (US$ nominal prices) 37
Table 18: Poland cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 37
Table 19: Poland cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 38
Table 20: Poland cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 38
Table 21: Mars, Inc. Key Facts 39
Table 22: Nestlé SA Key Facts 41
Table 23: Poland cat food value, 2003?2008 (PLN m, nominal prices) 44
Table 24: Poland cat food value forecast, 2008?2013 (PLN m, nominal prices) 45
Table 25: Poland cat food value, 2003?2008 (US$ m nominal prices) 47
Table 26: Poland cat food value forecast, 2008?2013 (US$ m nominal prices) 47
Table 27: Poland cat food volume, 2003?2008 (Kg m) 49
Table 28: Poland cat food volume forecast, 2008?2013 (Kg m) 50
Table 29: Poland cat food brand share, by value, 2007?2008 (%) 53
Table 30: Poland cat food value, by brand 2007?2008 (PLN m nominal prices) 53
Table 31: Poland cat food company share by value, 2007?2008 (%) 55
Table 32: Poland cat food value, by company, 2007?2008 (PLN m nominal prices) 55
Table 33: Poland cat food distribution channels, by value, 2007?2008 (%) 56
Table 34: Poland cat food value, by distribution channel, 2007?2008 (PLN m nominal prices) 56
Table 35: Poland cat food expenditure per capita, 2003?2008 (PLN, nominal prices) 58
Table 36: Poland cat food forecast expenditure per capita, 2008?2013 (PLN, nominal prices) 58
Table 37: Poland cat food expenditure per capita, 2003?2008 (US$ nominal prices) 59
Table 38: Poland cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 59
Table 39: Poland cat food consumption per capita, 2003?2008 (Kg) 60
Table 40: Poland cat food forecast consumption per capita, 2008?2013 (Kg) 60
Table 41: Poland cat litter value, 2003?2008 (PLN m, nominal prices) 61
Table 42: Poland cat litter value forecast, 2008?2013 (PLN m, nominal prices) 62
Table 43: Poland cat litter value, 2003?2008 (US$ m nominal prices) 64
Table 44: Poland cat litter value forecast, 2008?2013 (US$ m nominal prices) 64
Table 45: Poland cat litter volume, 2003?2008 (Kg m) 65
Table 46: Poland cat litter volume forecast, 2008?2013 (Kg m) 66
Table 47: Poland cat litter brand share, by value, 2007?2008 (%) 68
Table 48: Poland cat litter value, by brand 2007?2008 (PLN m nominal prices) 68
Table 49: Poland cat litter company share by value, 2007?2008 (%) 70
Table 50: Poland cat litter value, by company, 2007?2008 (PLN m nominal prices) 70
Table 51: Poland cat litter distribution channels, by value, 2007?2008 (%) 71
Table 52: Poland cat litter value, by distribution channel, 2007?2008 (PLN m nominal prices) 71
Table 53: Poland cat litter expenditure per capita, 2003?2008 (PLN, nominal prices) 73
Table 54: Poland cat litter forecast expenditure per capita, 2008?2013 (PLN, nominal prices) 73
Table 55: Poland cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 74
Table 56: Poland cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 74
Table 57: Poland cat litter consumption per capita, 2003?2008 (Kg) 75
Table 58: Poland cat litter forecast consumption per capita, 2008?2013 (Kg) 75
Table 59: Poland cat toys value, 2003?2008 (PLN m, nominal prices) 76
Table 60: Poland cat toys value forecast, 2008?2013 (PLN m, nominal prices) 77
Table 61: Poland cat toys value, 2003?2008 (US$ m nominal prices) 79
Table 62: Poland cat toys value forecast, 2008?2013 (US$ m nominal prices) 79
Table 63: Poland cat toys volume, 2003?2008 (Units m) 80
Table 64: Poland cat toys volume forecast, 2008?2013 (Units m) 81
Table 65: Poland cat toys brand share, by value, 2007?2008 (%) 83
Table 66: Poland cat toys value, by brand 2007?2008 (PLN m nominal prices) 83
Table 67: Poland cat toys company share by value, 2007?2008 (%) 85
Table 68: Poland cat toys value, by company, 2007?2008 (PLN m nominal prices) 85
Table 69: Poland cat toys distribution channels, by value, 2007?2008 (%) 86
Table 70: Poland cat toys value, by distribution channel, 2007?2008 (PLN m nominal prices) 86
Table 71: Poland cat toys expenditure per capita, 2003?2008 (PLN, nominal prices) 88
Table 72: Poland cat toys forecast expenditure per capita, 2008?2013 (PLN, nominal prices) 88
Table 73: Poland cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 89
Table 74: Poland cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 89
Table 75: Poland cat toys consumption per capita, 2003?2008 (Units) 90
Table 76: Poland cat toys forecast consumption per capita, 2008?2013 (Units) 90
Table 77: Poland cat treats & milk value, 2003?2008 (PLN m, nominal prices) 91
Table 78: Poland cat treats & milk value forecast, 2008?2013 (PLN m, nominal prices) 92
Table 79: Poland cat treats & milk value, 2003?2008 (US$ m nominal prices) 94
Table 80: Poland cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 94
Table 81: Poland cat treats & milk volume, 2003?2008 (Kg/Liters m) 96
Table 82: Poland cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 97
Table 83: Poland cat treats & milk brand share, by value, 2007?2008 (%) 100
Table 84: Poland cat treats & milk value, by brand 2007?2008 (PLN m nominal prices) 100
Table 85: Poland cat treats & milk company share by value, 2007?2008 (%) 101
Table 86: Poland cat treats & milk value, by company, 2007?2008 (PLN m nominal prices) 101
Table 87: Poland cat treats & milk distribution channels, by value, 2007?2008 (%) 102
Table 88: Poland cat treats & milk value, by distribution channel, 2007?2008 (PLN m nominal prices) 102
Table 89: Poland cat treats & milk expenditure per capita, 2003?2008 (PLN, nominal prices) 104
Table 90: Poland cat treats & milk forecast expenditure per capita, 2008?2013 (PLN, nominal prices) 104
Table 91: Poland cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 105
Table 92: Poland cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 105
Table 93: Poland cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 106
Table 94: Poland cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 106
Table 95: Global cat care market value, 2008 107
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 110
Table 97: Global cat care market volume, 2008 112
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 115
Table 99: Leading players - Top 5 countries 117
Table 100: Poland cat care new product launches reports, by company 2008 118
Table 101: Poland cat care new product launches SKUs, by company 2008 118
Table 102: Poland cat care new product launches (reports), by Package tags or Claims 2008 119
Table 103: Poland cat care new product launches (reports) - Recent 5 launches (2008) 119
Table 104: Poland Key Facts 121
Table 105: Poland population, by age group, 2003?08 (millions) 124
Table 106: Poland population forecast, by age group, 2008?13 (millions) 125
Table 107: Poland population, by gender, 2003?08 (millions) 125
Table 108: Poland population forecast, by gender, 2008?13 (millions) 126
Table 109: Poland nominal GDP, 2003?08 (PLN bn, nominal prices) 126
Table 110: Poland nominal GDP forecast, 2008?13 (PLN bn, nominal prices) 126
Table 111: Poland real GDP, 2003?08 (PLN bn, 2000 prices) 127
Table 112: Poland real GDP forecast, 2008?13 (PLN bn, 2000 prices) 127
Table 113: Poland real GDP, 2003?08 (US$ bn, 2000 prices) 127
Table 114: Poland real GDP forecast, 2008?13 (US$ bn, 2000 prices) 128
Table 115: Poland consumer price index, 2003?08 (2000=100) 128
Table 116: Poland consumer price index, 2008?13 (2000=100) 128
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