Cat Care in Romania to 2011

This databook is a detailed information resource covering all the key data points on Cat Care in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.



Report Highlights
The market for Cat Care in Romania increased between 2001-2006, growing at an average annual rate of 2.8%. The leading company in the market in 2006 was Mars, Inc. The second-largest player was Nestle S.A.


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Table 1: Cat care category definitions 9
Table 2: Romania Cat Care value, 2001-2006 (ROL m, nominal prices) 20
Table 3: Romania Cat Care value forecast, 2006-2011 (ROL m, nominal prices) 21
Table 4: Romania Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Romania Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Romania Cat Care volume, 2001-2006 (Kg/Liters/Units m) 26
Table 7: Romania Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 27
Table 8: Romania Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Romania Cat Care value, by brand 2005-2006 (ROL m nominal prices) 30
Table 10: Romania Cat Care company share by value, 2005-2006 (%) 32
Table 11: Romania Cat Care value, by company, 2005-2006 (ROL m nominal prices) 32
Table 12: Romania Cat Care expenditure per head, 2001-2006 (ROL, nominal prices) 33
Table 13: Romania Cat Care forecast expenditure per head, 2006-2011 (ROL, nominal prices) 34
Table 14: Romania Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 35
Table 15: Romania Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Romania Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 36
Table 17: Romania Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 36
Table 18: Mars, Inc. Key Facts 37
Table 19: Nestle S.A. Key Facts 39
Table 20: Romania Cat food value, 2001-2006 (ROL m, nominal prices) 42
Table 21: Romania Cat food value forecast, 2006-2011 (ROL m, nominal prices) 43
Table 22: Romania Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: Romania Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Romania Cat food volume, 2001-2006 (Kg m) 48
Table 25: Romania Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: Romania Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Romania Cat food value, by brand 2005-2006 (ROL m nominal prices) 52
Table 28: Romania Cat food company share by value, 2005-2006 (%) 54
Table 29: Romania Cat food value, by company, 2005-2006 (ROL m nominal prices) 54
Table 30: Romania Cat food expenditure per head, 2001-2006 (ROL, nominal prices) 55
Table 31: Romania Cat food forecast expenditure per head, 2006-2011 (ROL, nominal prices) 55
Table 32: Romania Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Romania Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Romania Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: Romania Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: Romania Cat litter value, 2001-2006 (ROL m, nominal prices) 58
Table 37: Romania Cat litter value forecast, 2006-2011 (ROL m, nominal prices) 59
Table 38: Romania Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Romania Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Romania Cat litter volume, 2001-2006 (Kg m) 63
Table 41: Romania Cat litter volume forecast, 2006-2011 (Kg m) 64
Table 42: Romania Cat litter brand share, by value, 2005-2006 (%) 66
Table 43: Romania Cat litter value, by brand 2005-2006 (ROL m nominal prices) 66
Table 44: Romania Cat litter company share by value, 2005-2006 (%) 67
Table 45: Romania Cat litter value, by company, 2005-2006 (ROL m nominal prices) 67
Table 46: Romania Cat litter expenditure per head, 2001-2006 (ROL, nominal prices) 68
Table 47: Romania Cat litter forecast expenditure per head, 2006-2011 (ROL, nominal prices) 68
Table 48: Romania Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 69
Table 49: Romania Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 69
Table 50: Romania Cat litter consumption per head, 2001-2006 (Kg) 70
Table 51: Romania Cat litter forecast consumption per head, 2006-2011 (Kg) 70
Table 52: Romania Cat toys value, 2001-2006 (ROL m, nominal prices) 71
Table 53: Romania Cat toys value forecast, 2006-2011 (ROL m, nominal prices) 72
Table 54: Romania Cat toys value, 2001-2006 (US$ m nominal prices) 74
Table 55: Romania Cat toys value forecast, 2006-2011 (US$ m nominal prices) 75
Table 56: Romania Cat toys volume, 2001-2006 (Units m) 76
Table 57: Romania Cat toys volume forecast, 2006-2011 (Units m) 77
Table 58: Romania Cat toys brand share, by value, 2005-2006 (%) 79
Table 59: Romania Cat toys value, by brand 2005-2006 (ROL m nominal prices) 79
Table 60: Romania Cat toys company share by value, 2005-2006 (%) 80
Table 61: Romania Cat toys value, by company, 2005-2006 (ROL m nominal prices) 80
Table 62: Romania Cat toys expenditure per head, 2001-2006 (ROL, nominal prices) 81
Table 63: Romania Cat toys forecast expenditure per head, 2006-2011 (ROL, nominal prices) 81
Table 64: Romania Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 82
Table 65: Romania Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 82
Table 66: Romania Cat toys consumption per head, 2001-2006 (Units) 83
Table 67: Romania Cat toys forecast consumption per head, 2006-2011 (Units) 83
Table 68: Romania Cat treats & milk value, 2001-2006 (ROL m, nominal prices) 84
Table 69: Romania Cat treats & milk value forecast, 2006-2011 (ROL m, nominal prices) 85
Table 70: Romania Cat treats & milk value, 2001-2006 (US$ m nominal prices) 87
Table 71: Romania Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 88
Table 72: Romania Cat treats & milk volume, 2001-2006 (Kg/Liters m) 90
Table 73: Romania Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 91
Table 74: Romania Cat treats & milk brand share, by value, 2005-2006 (%) 94
Table 75: Romania Cat treats & milk value, by brand 2005-2006 (ROL m nominal prices) 94
Table 76: Romania Cat treats & milk company share by value, 2005-2006 (%) 95
Table 77: Romania Cat treats & milk value, by company, 2005-2006 (ROL m nominal prices) 95
Table 78: Romania Cat treats & milk expenditure per head, 2001-2006 (ROL, nominal prices) 96
Table 79: Romania Cat treats & milk forecast expenditure per head, 2006-2011 (ROL, nominal prices) 96
Table 80: Romania Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 97
Table 81: Romania Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 97
Table 82: Romania Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 98
Table 83: Romania Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 98
Table 84: Global Cat Care market value, 2006 99
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 102
Table 86: Global Cat Care market volume, 2006 103
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 105
Table 88: Leading players - Top 5 countries 106
Table 89: Romania Key Facts 108
Table 90: Romania population, by age group, 2000-2005 (millions) 111
Table 91: Romania population forecast, by age group, 2005-2010 (millions) 112
Table 92: Romania population, by gender, 2000-2005 (millions) 112
Table 93: Romania population forecast, by gender, 2005-2010 (millions) 113
Table 94: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 113
Table 95: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 113
Table 96: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 114
Table 97: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 114
Table 98: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 114
Table 99: Romania consumer price index, 2000-2005 (2000=100) 115
Table 100: Romania consumer price index, 2005-2010 (2000=100) 115
Table 101: Romania exchange rate, 2000-2005 115



Figure 1: Romania Cat Care value & value forecast, 2001-2011 (ROL m, nominal prices) 22
Figure 2: Romania Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Romania Cat Care volume & volume forecast, 2001-2011 (Kg/Units/Liters m) 28
Figure 4: Romania Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Romania Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Romania Cat food value & value forecast, 2001-2011 (ROL m, nominal prices) 44
Figure 7: Romania Cat food category growth comparison, by value, 2001-2011 47
Figure 8: Romania Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: Romania Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Romania Cat food company share, by value, 2005-2006 (%) 53
Figure 11: Romania Cat litter value & value forecast, 2001-2011 (ROL m, nominal prices) 60
Figure 12: Romania Cat litter volume & volume forecast, 2001-2011 (Kg m) 65
Figure 13: Romania Cat toys value & value forecast, 2001-2011 (ROL m, nominal prices) 73
Figure 14: Romania Cat toys volume & volume forecast, 2001-2011 (Units m) 78
Figure 15: Romania Cat treats & milk value & value forecast, 2001-2011 (ROL m, nominal prices) 86
Figure 16: Romania Cat treats & milk category growth comparison, by value, 2001-2011 89
Figure 17: Romania Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 92
Figure 18: Romania Cat treats & milk category growth comparison, by volume, 2001-2011 93
Figure 19: Global Cat Care market split (value terms, 2006) – Top 5 countries 100
Figure 20: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 102
Figure 21: Global Cat Care market split (volume terms, 2006) – Top 5 countries 103
Figure 22: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 105
Figure 23: Map of Romania 108
Figure 24: Annual data review process 117




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