Cat care in Sweden to 2013

Introduction

This databook provides key data and information on the cat care market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Sweden increased at a compound annual growth rate of 3.6% between 2003 and 2008.

The cat food category led the cat care market in Sweden, accounting for a share of 81.5%.

The leading players in Swedish cat care market include Doggy AB, Mars, Inc. and Nestle S.A..
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LIST OF FIGURES
Figure 1: Sweden cat care value and value forecast, 2003?2013 (SEK m, nominal prices) 23
Figure 2: Sweden cat care category growth comparison, by value, 2003?2013 25
Figure 3: Sweden cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Sweden cat care category growth comparison, by volume, 2003?2013 28
Figure 5: Sweden cat care company share, by value, 2007?2008 (%) 31
Figure 6: Sweden cat care distribution channels, by value, 2007?2008 (%) 34
Figure 7: Sweden cat food value and value forecast, 2003?2013 (SEK m, nominal prices) 45
Figure 8: Sweden cat food category growth comparison, by value, 2003?2013 47
Figure 9: Sweden cat food volume and volume forecast, 2003?2013 (Kg m) 50
Figure 10: Sweden cat food category growth comparison, by volume, 2003?2013 51
Figure 11: Sweden cat food company share, by value, 2007?2008 (%) 53
Figure 12: Sweden cat food distribution channels, by value, 2007?2008 (%) 56
Figure 13: Sweden cat litter value and value forecast, 2003?2013 (SEK m, nominal prices) 62
Figure 14: Sweden cat litter volume and volume forecast, 2003?2013 (Kg m) 66
Figure 15: Sweden cat litter distribution channels, by value, 2007?2008 (%) 70
Figure 16: Sweden cat toys value and value forecast, 2003?2013 (SEK m, nominal prices) 76
Figure 17: Sweden cat toys volume and volume forecast, 2003?2013 (Units m) 80
Figure 18: Sweden cat toys distribution channels, by value, 2007?2008 (%) 84
Figure 19: Sweden cat treats & milk value and value forecast, 2003?2013 (SEK m, nominal prices) 90
Figure 20: Sweden cat treats & milk category growth comparison, by value, 2003?2013 92
Figure 21: Sweden cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 95
Figure 22: Sweden cat treats & milk category growth comparison, by volume, 2003?2013 96
Figure 23: Sweden cat treats & milk company share, by value, 2007?2008 (%) 98
Figure 24: Sweden cat treats & milk distribution channels, by value, 2007?2008 (%) 101
Figure 25: Global cat care market split (value terms, 2008) – Top 5 countries 106
Figure 26: Global cat care market value, 2003–2008 (Top 5 countries) 109
Figure 27: Global cat care market split (volume terms, 2008) – Top 5 countries 111
Figure 28: Global cat care market volume, 2003–2008 (Top 5 countries) 114
Figure 29: Map of Sweden 118
Figure 30: Annual data review process 127
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Sweden cat care value, 2003?2008 (SEK m, nominal prices) 21
Table 4: Sweden cat care value forecast, 2008?2013 (SEK m, nominal prices) 22
Table 5: Sweden cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Sweden cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Sweden cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Sweden cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Sweden cat care brand share, by value, 2007?2008 (%) 29
Table 10: Sweden cat care value, by brand 2007?2008 (SEK m nominal prices) 30
Table 11: Sweden cat care company share by value, 2007?2008 (%) 32
Table 12: Sweden cat care value, by company, 2007?2008 (SEK m nominal prices) 32
Table 13: Sweden cat care distribution channels, by value, 2007?2008 (%) 33
Table 14: Sweden cat care value, by distribution channel, 2007?2008 (SEK m nominal prices) 33
Table 15: Sweden cat care expenditure per capita, 2003?2008 (SEK, nominal prices) 35
Table 16: Sweden cat care forecast expenditure per capita, 2008?2013 (SEK, nominal prices) 35
Table 17: Sweden cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36
Table 18: Sweden cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36
Table 19: Sweden cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37
Table 20: Sweden cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table 22: Nestle SA Key Facts 40
Table 23: Sweden cat food value, 2003?2008 (SEK m, nominal prices) 43
Table 24: Sweden cat food value forecast, 2008?2013 (SEK m, nominal prices) 44
Table 25: Sweden cat food value, 2003?2008 (US$ m nominal prices) 46
Table 26: Sweden cat food value forecast, 2008?2013 (US$ m nominal prices) 46
Table 27: Sweden cat food volume, 2003?2008 (Kg m) 48
Table 28: Sweden cat food volume forecast, 2008?2013 (Kg m) 49
Table 29: Sweden cat food brand share, by value, 2007?2008 (%) 52
Table 30: Sweden cat food value, by brand 2007?2008 (SEK m nominal prices) 52
Table 31: Sweden cat food company share by value, 2007?2008 (%) 54
Table 32: Sweden cat food value, by company, 2007?2008 (SEK m nominal prices) 54
Table 33: Sweden cat food distribution channels, by value, 2007?2008 (%) 55
Table 34: Sweden cat food value, by distribution channel, 2007?2008 (SEK m nominal prices) 55
Table 35: Sweden cat food expenditure per capita, 2003?2008 (SEK, nominal prices) 57
Table 36: Sweden cat food forecast expenditure per capita, 2008?2013 (SEK, nominal prices) 57
Table 37: Sweden cat food expenditure per capita, 2003?2008 (US$ nominal prices) 58
Table 38: Sweden cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 58
Table 39: Sweden cat food consumption per capita, 2003?2008 (Kg) 59
Table 40: Sweden cat food forecast consumption per capita, 2008?2013 (Kg) 59
Table 41: Sweden cat litter value, 2003?2008 (SEK m, nominal prices) 60
Table 42: Sweden cat litter value forecast, 2008?2013 (SEK m, nominal prices) 61
Table 43: Sweden cat litter value, 2003?2008 (US$ m nominal prices) 63
Table 44: Sweden cat litter value forecast, 2008?2013 (US$ m nominal prices) 63
Table 45: Sweden cat litter volume, 2003?2008 (Kg m) 64
Table 46: Sweden cat litter volume forecast, 2008?2013 (Kg m) 65
Table 47: Sweden cat litter brand share, by value, 2007?2008 (%) 67
Table 48: Sweden cat litter value, by brand 2007?2008 (SEK m nominal prices) 67
Table 49: Sweden cat litter company share by value, 2007?2008 (%) 68
Table 50: Sweden cat litter value, by company, 2007?2008 (SEK m nominal prices) 68
Table 51: Sweden cat litter distribution channels, by value, 2007?2008 (%) 69
Table 52: Sweden cat litter value, by distribution channel, 2007?2008 (SEK m nominal prices) 69
Table 53: Sweden cat litter expenditure per capita, 2003?2008 (SEK, nominal prices) 71
Table 54: Sweden cat litter forecast expenditure per capita, 2008?2013 (SEK, nominal prices) 71
Table 55: Sweden cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 72
Table 56: Sweden cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 72
Table 57: Sweden cat litter consumption per capita, 2003?2008 (Kg) 73
Table 58: Sweden cat litter forecast consumption per capita, 2008?2013 (Kg) 73
Table 59: Sweden cat toys value, 2003?2008 (SEK m, nominal prices) 74
Table 60: Sweden cat toys value forecast, 2008?2013 (SEK m, nominal prices) 75
Table 61: Sweden cat toys value, 2003?2008 (US$ m nominal prices) 77
Table 62: Sweden cat toys value forecast, 2008?2013 (US$ m nominal prices) 77
Table 63: Sweden cat toys volume, 2003?2008 (Units m) 78
Table 64: Sweden cat toys volume forecast, 2008?2013 (Units m) 79
Table 65: Sweden cat toys brand share, by value, 2007?2008 (%) 81
Table 66: Sweden cat toys value, by brand 2007?2008 (SEK m nominal prices) 81
Table 67: Sweden cat toys company share by value, 2007?2008 (%) 82
Table 68: Sweden cat toys value, by company, 2007?2008 (SEK m nominal prices) 82
Table 69: Sweden cat toys distribution channels, by value, 2007?2008 (%) 83
Table 70: Sweden cat toys value, by distribution channel, 2007?2008 (SEK m nominal prices) 83
Table 71: Sweden cat toys expenditure per capita, 2003?2008 (SEK, nominal prices) 85
Table 72: Sweden cat toys forecast expenditure per capita, 2008?2013 (SEK, nominal prices) 85
Table 73: Sweden cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 86
Table 74: Sweden cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 86
Table 75: Sweden cat toys consumption per capita, 2003?2008 (Units) 87
Table 76: Sweden cat toys forecast consumption per capita, 2008?2013 (Units) 87
Table 77: Sweden cat treats & milk value, 2003?2008 (SEK m, nominal prices) 88
Table 78: Sweden cat treats & milk value forecast, 2008?2013 (SEK m, nominal prices) 89
Table 79: Sweden cat treats & milk value, 2003?2008 (US$ m nominal prices) 91
Table 80: Sweden cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 91
Table 81: Sweden cat treats & milk volume, 2003?2008 (Kg/Liters m) 93
Table 82: Sweden cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 94
Table 83: Sweden cat treats & milk brand share, by value, 2007?2008 (%) 97
Table 84: Sweden cat treats & milk value, by brand 2007?2008 (SEK m nominal prices) 97
Table 85: Sweden cat treats & milk company share by value, 2007?2008 (%) 99
Table 86: Sweden cat treats & milk value, by company, 2007?2008 (SEK m nominal prices) 99
Table 87: Sweden cat treats & milk distribution channels, by value, 2007?2008 (%) 100
Table 88: Sweden cat treats & milk value, by distribution channel, 2007?2008 (SEK m nominal prices) 100
Table 89: Sweden cat treats & milk expenditure per capita, 2003?2008 (SEK, nominal prices) 102
Table 90: Sweden cat treats & milk forecast expenditure per capita, 2008?2013 (SEK, nominal prices) 102
Table 91: Sweden cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 103
Table 92: Sweden cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 103
Table 93: Sweden cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 104
Table 94: Sweden cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 104
Table 95: Global cat care market value, 2008 105
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 108
Table 97: Global cat care market volume, 2008 110
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 113
Table 99: Leading players - Top 5 countries 115
Table 100: Sweden Key Facts 117
Table 101: Sweden population, by age group, 2003?08 (millions) 121
Table 102: Sweden population forecast, by age group, 2008?13 (millions) 122
Table 103: Sweden population, by gender, 2003?08 (millions) 122
Table 104: Sweden population forecast, by gender, 2008?13 (millions) 123
Table 105: Sweden nominal GDP, 2003?08 (SEK bn, nominal prices) 123
Table 106: Sweden nominal GDP forecast, 2008?13 (SEK bn, nominal prices) 123
Table 107: Sweden real GDP, 2003?08 (SEK bn, 2000 prices) 124
Table 108: Sweden real GDP forecast, 2008?13 (SEK bn, 2000 prices) 124
Table 109: Sweden real GDP, 2003?08 (US$ bn, 2000 prices) 124
Table 110: Sweden real GDP forecast, 2008?13 (US$ bn, 2000 prices) 125
Table 111: Sweden consumer price index, 2003?08 (2000=100) 125
Table 112: Sweden consumer price index, 2008?13 (2000=100) 125
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