Cat care in Taiwan to 2013

Introduction

This databook provides key data and information on the cat care market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: cat food, cat litter, cat treats & milk and cat toys

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the cat care market, including company overview, key facts and business description

Highlights

The market for cat care in Taiwan increased at a compound annual growth rate of 15.1% between 2003 and 2008.

The cat food category led the cat care market in Taiwan, accounting for a share of 95.3%.

The leading players in Taiwanese cat care market include Nestle S.A., Mars, Inc. and Uni-President.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cat care market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for cat care in Taiwan increased at a compound annual growth rate of 15.1% between 2003 and 2008.

The cat food category led the cat care market in Taiwan, accounting for a share of 95.3%.

The leading players in Taiwanese cat care market include Nestle S.A., Mars, Inc. and Uni-President.


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LIST OF FIGURES
Figure 1: Taiwan cat care value and value forecast, 2003?2013 (TWD m, nominal prices) 21
Figure 2: Taiwan cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 25
Figure 3: Taiwan cat care company share, by value, 2007?2008 (%) 27
Figure 4: Taiwan cat care distribution channels, by value, 2007?2008 (%) 30
Figure 5: Taiwan cat food value and value forecast, 2003?2013 (TWD m, nominal prices) 41
Figure 6: Taiwan cat food volume and volume forecast, 2003?2013 (Kg m) 45
Figure 7: Taiwan cat food company share, by value, 2007?2008 (%) 47
Figure 8: Taiwan cat food distribution channels, by value, 2007?2008 (%) 50
Figure 9: Taiwan cat litter value and value forecast, 2003?2013 (TWD m, nominal prices) 56
Figure 10: Taiwan cat litter volume and volume forecast, 2003?2013 (Kg m) 60
Figure 11: Taiwan cat litter distribution channels, by value, 2007?2008 (%) 64
Figure 12: Taiwan cat toys value and value forecast, 2003?2013 (TWD m, nominal prices) 70
Figure 13: Taiwan cat toys volume and volume forecast, 2003?2013 (Units m) 74
Figure 14: Taiwan cat toys distribution channels, by value, 2007?2008 (%) 78
Figure 15: Taiwan cat treats & milk value and value forecast, 2003?2013 (TWD m, nominal prices) 84
Figure 16: Taiwan cat treats & milk category growth comparison, by value, 2003?2013 86
Figure 17: Taiwan cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 89
Figure 18: Taiwan cat treats & milk category growth comparison, by volume, 2003?2013 90
Figure 19: Taiwan cat treats & milk distribution channels, by value, 2007?2008 (%) 94
Figure 20: Global cat care market split (value terms, 2008) – Top 5 countries 99
Figure 21: Global cat care market value, 2003–2008 (Top 5 countries) 102
Figure 22: Global cat care market split (volume terms, 2008) – Top 5 countries 104
Figure 23: Global cat care market volume, 2003–2008 (Top 5 countries) 107
Figure 24: Map of Taiwan 110
Figure 25: Annual data review process 119


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Taiwan cat care value, 2003?2008 (TWD m, nominal prices) 19
Table 4: Taiwan cat care value forecast, 2008?2013 (TWD m, nominal prices) 20
Table 5: Taiwan cat care value, 2003?2008 (US$ m nominal prices) 22
Table 6: Taiwan cat care value forecast, 2008?2013 (US$ m nominal prices) 22
Table 7: Taiwan cat care volume, 2003?2008 (Kg/Liters/Units m) 23
Table 8: Taiwan cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 24
Table 9: Taiwan cat care brand share, by value, 2007?2008 (%) 26
Table 10: Taiwan cat care value, by brand 2007?2008 (TWD m nominal prices) 26
Table 11: Taiwan cat care company share by value, 2007?2008 (%) 28
Table 12: Taiwan cat care value, by company, 2007?2008 (TWD m nominal prices) 28
Table 13: Taiwan cat care distribution channels, by value, 2007?2008 (%) 29
Table 14: Taiwan cat care value, by distribution channel, 2007?2008 (TWD m nominal prices) 29
Table 15: Taiwan cat care expenditure per capita, 2003?2008 (TWD, nominal prices) 31
Table 16: Taiwan cat care forecast expenditure per capita, 2008?2013 (TWD, nominal prices) 31
Table 17: Taiwan cat care expenditure per capita, 2003?2008 (US$ nominal prices) 32
Table 18: Taiwan cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 32
Table 19: Taiwan cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 33
Table 20: Taiwan cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 33
Table 21: Nestlé SA Key Facts 34
Table 22: Mars, Inc. Key Facts 37
Table 23: Taiwan cat food value, 2003?2008 (TWD m, nominal prices) 39
Table 24: Taiwan cat food value forecast, 2008?2013 (TWD m, nominal prices) 40
Table 25: Taiwan cat food value, 2003?2008 (US$ m nominal prices) 42
Table 26: Taiwan cat food value forecast, 2008?2013 (US$ m nominal prices) 42
Table 27: Taiwan cat food volume, 2003?2008 (Kg m) 43
Table 28: Taiwan cat food volume forecast, 2008?2013 (Kg m) 44
Table 29: Taiwan cat food brand share, by value, 2007?2008 (%) 46
Table 30: Taiwan cat food value, by brand 2007?2008 (TWD m nominal prices) 46
Table 31: Taiwan cat food company share by value, 2007?2008 (%) 48
Table 32: Taiwan cat food value, by company, 2007?2008 (TWD m nominal prices) 48
Table 33: Taiwan cat food distribution channels, by value, 2007?2008 (%) 49
Table 34: Taiwan cat food value, by distribution channel, 2007?2008 (TWD m nominal prices) 49
Table 35: Taiwan cat food expenditure per capita, 2003?2008 (TWD, nominal prices) 51
Table 36: Taiwan cat food forecast expenditure per capita, 2008?2013 (TWD, nominal prices) 51
Table 37: Taiwan cat food expenditure per capita, 2003?2008 (US$ nominal prices) 52
Table 38: Taiwan cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 52
Table 39: Taiwan cat food consumption per capita, 2003?2008 (Kg) 53
Table 40: Taiwan cat food forecast consumption per capita, 2008?2013 (Kg) 53
Table 41: Taiwan cat litter value, 2003?2008 (TWD m, nominal prices) 54
Table 42: Taiwan cat litter value forecast, 2008?2013 (TWD m, nominal prices) 55
Table 43: Taiwan cat litter value, 2003?2008 (US$ m nominal prices) 57
Table 44: Taiwan cat litter value forecast, 2008?2013 (US$ m nominal prices) 57
Table 45: Taiwan cat litter volume, 2003?2008 (Kg m) 58
Table 46: Taiwan cat litter volume forecast, 2008?2013 (Kg m) 59
Table 47: Taiwan cat litter brand share, by value, 2007?2008 (%) 61
Table 48: Taiwan cat litter value, by brand 2007?2008 (TWD m nominal prices) 61
Table 49: Taiwan cat litter company share by value, 2007?2008 (%) 62
Table 50: Taiwan cat litter value, by company, 2007?2008 (TWD m nominal prices) 62
Table 51: Taiwan cat litter distribution channels, by value, 2007?2008 (%) 63
Table 52: Taiwan cat litter value, by distribution channel, 2007?2008 (TWD m nominal prices) 63
Table 53: Taiwan cat litter expenditure per capita, 2003?2008 (TWD, nominal prices) 65
Table 54: Taiwan cat litter forecast expenditure per capita, 2008?2013 (TWD, nominal prices) 65
Table 55: Taiwan cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 66
Table 56: Taiwan cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 66
Table 57: Taiwan cat litter consumption per capita, 2003?2008 (Kg) 67
Table 58: Taiwan cat litter forecast consumption per capita, 2008?2013 (Kg) 67
Table 59: Taiwan cat toys value, 2003?2008 (TWD m, nominal prices) 68
Table 60: Taiwan cat toys value forecast, 2008?2013 (TWD m, nominal prices) 69
Table 61: Taiwan cat toys value, 2003?2008 (US$ m nominal prices) 71
Table 62: Taiwan cat toys value forecast, 2008?2013 (US$ m nominal prices) 71
Table 63: Taiwan cat toys volume, 2003?2008 (Units m) 72
Table 64: Taiwan cat toys volume forecast, 2008?2013 (Units m) 73
Table 65: Taiwan cat toys brand share, by value, 2007?2008 (%) 75
Table 66: Taiwan cat toys value, by brand 2007?2008 (TWD m nominal prices) 75
Table 67: Taiwan cat toys company share by value, 2007?2008 (%) 76
Table 68: Taiwan cat toys value, by company, 2007?2008 (TWD m nominal prices) 76
Table 69: Taiwan cat toys distribution channels, by value, 2007?2008 (%) 77
Table 70: Taiwan cat toys value, by distribution channel, 2007?2008 (TWD m nominal prices) 77
Table 71: Taiwan cat toys expenditure per capita, 2003?2008 (TWD, nominal prices) 79
Table 72: Taiwan cat toys forecast expenditure per capita, 2008?2013 (TWD, nominal prices) 79
Table 73: Taiwan cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 80
Table 74: Taiwan cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 80
Table 75: Taiwan cat toys consumption per capita, 2003?2008 (Units) 81
Table 76: Taiwan cat toys forecast consumption per capita, 2008?2013 (Units) 81
Table 77: Taiwan cat treats & milk value, 2003?2008 (TWD m, nominal prices) 82
Table 78: Taiwan cat treats & milk value forecast, 2008?2013 (TWD m, nominal prices) 83
Table 79: Taiwan cat treats & milk value, 2003?2008 (US$ m nominal prices) 85
Table 80: Taiwan cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 85
Table 81: Taiwan cat treats & milk volume, 2003?2008 (Kg/Liters m) 87
Table 82: Taiwan cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 88
Table 83: Taiwan cat treats & milk brand share, by value, 2007?2008 (%) 91
Table 84: Taiwan cat treats & milk value, by brand 2007?2008 (TWD m nominal prices) 91
Table 85: Taiwan cat treats & milk company share by value, 2007?2008 (%) 92
Table 86: Taiwan cat treats & milk value, by company, 2007?2008 (TWD m nominal prices) 92
Table 87: Taiwan cat treats & milk distribution channels, by value, 2007?2008 (%) 93
Table 88: Taiwan cat treats & milk value, by distribution channel, 2007?2008 (TWD m nominal prices) 93
Table 89: Taiwan cat treats & milk expenditure per capita, 2003?2008 (TWD, nominal prices) 95
Table 90: Taiwan cat treats & milk forecast expenditure per capita, 2008?2013 (TWD, nominal prices) 95
Table 91: Taiwan cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 96
Table 92: Taiwan cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 96
Table 93: Taiwan cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 97
Table 94: Taiwan cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 97
Table 95: Global cat care market value, 2008 98
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 101
Table 97: Global cat care market volume, 2008 103
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 106
Table 99: Leading players - Top 5 countries 108
Table 100: Taiwan Key Facts 110
Table 101: Taiwan population, by age group, 2003?08 (millions) 113
Table 102: Taiwan population forecast, by age group, 2008?13 (millions) 114
Table 103: Taiwan population, by gender, 2003?08 (millions) 114
Table 104: Taiwan population forecast, by gender, 2008?13 (millions) 115
Table 105: Taiwan nominal GDP, 2003?08 (TWD bn, nominal prices) 115
Table 106: Taiwan nominal GDP forecast, 2008?13 (TWD bn, nominal prices) 115
Table 107: Taiwan real GDP, 2003?08 (TWD bn, 2000 prices) 116
Table 108: Taiwan real GDP forecast, 2008?13 (TWD bn, 2000 prices) 116
Table 109: Taiwan real GDP, 2003?08 (US$ bn, 2000 prices) 116
Table 110: Taiwan real GDP forecast, 2008?13 (US$ bn, 2000 prices) 117
Table 111: Taiwan consumer price index, 2003?08 (2000=100) 117
Table 112: Taiwan consumer price index, 2008?13 (2000=100) 117


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