Cat care in Turkey to 2013

Introduction

This databook provides key data and information on the cat care market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Report Highlights
Highlights

The market for cat care in Turkey increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The cat food category led the cat care market in Turkey, accounting for a share of 74%.

The leading players in Turkish cat care market include Mars, Inc., Nestle S.A. and Colgate-Palmolive Company.
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LIST OF FIGURES
Figure 1: Turkey cat care value and value forecast, 2003?2013 (TRY m, nominal prices) 23
Figure 2: Turkey cat care category growth comparison, by value, 2003?2013 25
Figure 3: Turkey cat care volume and volume forecast, 2003?2013 (Kg/Liters/Units m) 28
Figure 4: Turkey cat care category growth comparison, by volume, 2003?2013 29
Figure 5: Turkey cat care company share, by value, 2007?2008 (%) 31
Figure 6: Turkey cat care distribution channels, by value, 2007?2008 (%) 34
Figure 7: Turkey cat food value and value forecast, 2003?2013 (TRY m, nominal prices) 45
Figure 8: Turkey cat food category growth comparison, by value, 2003?2013 47
Figure 9: Turkey cat food volume and volume forecast, 2003?2013 (Kg m) 50
Figure 10: Turkey cat food category growth comparison, by volume, 2003?2013 51
Figure 11: Turkey cat food company share, by value, 2007?2008 (%) 53
Figure 12: Turkey cat food distribution channels, by value, 2007?2008 (%) 56
Figure 13: Turkey cat litter value and value forecast, 2003?2013 (TRY m, nominal prices) 62
Figure 14: Turkey cat litter volume and volume forecast, 2003?2013 (Kg m) 66
Figure 15: Turkey cat litter distribution channels, by value, 2007?2008 (%) 70
Figure 16: Turkey cat toys value and value forecast, 2003?2013 (TRY m, nominal prices) 76
Figure 17: Turkey cat toys volume and volume forecast, 2003?2013 (Units m) 80
Figure 18: Turkey cat toys distribution channels, by value, 2007?2008 (%) 84
Figure 19: Turkey cat treats & milk value and value forecast, 2003?2013 (TRY m, nominal prices) 90
Figure 20: Turkey cat treats & milk category growth comparison, by value, 2003?2013 92
Figure 21: Turkey cat treats & milk volume and volume forecast, 2003?2013 (Kg/Liters m) 95
Figure 22: Turkey cat treats & milk category growth comparison, by volume, 2003?2013 96
Figure 23: Turkey cat treats & milk distribution channels, by value, 2007?2008 (%) 100
Figure 24: Global cat care market split (value terms, 2008) – Top 5 countries 105
Figure 25: Global cat care market value, 2003–2008 (Top 5 countries) 108
Figure 26: Global cat care market split (volume terms, 2008) – Top 5 countries 110
Figure 27: Global cat care market volume, 2003–2008 (Top 5 countries) 113
Figure 28: Map of Turkey 119
Figure 29: Annual data review process 128
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Turkey cat care value, 2003?2008 (TRY m, nominal prices) 21
Table 4: Turkey cat care value forecast, 2008?2013 (TRY m, nominal prices) 22
Table 5: Turkey cat care value, 2003?2008 (US$ m nominal prices) 24
Table 6: Turkey cat care value forecast, 2008?2013 (US$ m nominal prices) 24
Table 7: Turkey cat care volume, 2003?2008 (Kg/Liters/Units m) 26
Table 8: Turkey cat care volume forecast, 2008?2013 (Kg/Liters/Units m) 27
Table 9: Turkey cat care brand share, by value, 2007?2008 (%) 30
Table 10: Turkey cat care value, by brand 2007?2008 (TRY m nominal prices) 30
Table 11: Turkey cat care company share by value, 2007?2008 (%) 32
Table 12: Turkey cat care value, by company, 2007?2008 (TRY m nominal prices) 32
Table 13: Turkey cat care distribution channels, by value, 2007?2008 (%) 33
Table 14: Turkey cat care value, by distribution channel, 2007?2008 (TRY m nominal prices) 33
Table 15: Turkey cat care expenditure per capita, 2003?2008 (TRY, nominal prices) 35
Table 16: Turkey cat care forecast expenditure per capita, 2008?2013 (TRY, nominal prices) 35
Table 17: Turkey cat care expenditure per capita, 2003?2008 (US$ nominal prices) 36
Table 18: Turkey cat care forecast expenditure per capita, 2008?2013 (US$ nominal prices) 36
Table 19: Turkey cat care consumption per capita, 2003?2008 (Kg/Liters/Units) 37
Table 20: Turkey cat care forecast consumption per capita, 2008?2013 (Kg/Liters/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table 22: Nestlé SA Key Facts 40
Table 23: Turkey cat food value, 2003?2008 (TRY m, nominal prices) 43
Table 24: Turkey cat food value forecast, 2008?2013 (TRY m, nominal prices) 44
Table 25: Turkey cat food value, 2003?2008 (US$ m nominal prices) 46
Table 26: Turkey cat food value forecast, 2008?2013 (US$ m nominal prices) 46
Table 27: Turkey cat food volume, 2003?2008 (Kg m) 48
Table 28: Turkey cat food volume forecast, 2008?2013 (Kg m) 49
Table 29: Turkey cat food brand share, by value, 2007?2008 (%) 52
Table 30: Turkey cat food value, by brand 2007?2008 (TRY m nominal prices) 52
Table 31: Turkey cat food company share by value, 2007?2008 (%) 54
Table 32: Turkey cat food value, by company, 2007?2008 (TRY m nominal prices) 54
Table 33: Turkey cat food distribution channels, by value, 2007?2008 (%) 55
Table 34: Turkey cat food value, by distribution channel, 2007?2008 (TRY m nominal prices) 55
Table 35: Turkey cat food expenditure per capita, 2003?2008 (TRY, nominal prices) 57
Table 36: Turkey cat food forecast expenditure per capita, 2008?2013 (TRY, nominal prices) 57
Table 37: Turkey cat food expenditure per capita, 2003?2008 (US$ nominal prices) 58
Table 38: Turkey cat food forecast expenditure per capita, 2008?2013 (US$ nominal prices) 58
Table 39: Turkey cat food consumption per capita, 2003?2008 (Kg) 59
Table 40: Turkey cat food forecast consumption per capita, 2008?2013 (Kg) 59
Table 41: Turkey cat litter value, 2003?2008 (TRY m, nominal prices) 60
Table 42: Turkey cat litter value forecast, 2008?2013 (TRY m, nominal prices) 61
Table 43: Turkey cat litter value, 2003?2008 (US$ m nominal prices) 63
Table 44: Turkey cat litter value forecast, 2008?2013 (US$ m nominal prices) 63
Table 45: Turkey cat litter volume, 2003?2008 (Kg m) 64
Table 46: Turkey cat litter volume forecast, 2008?2013 (Kg m) 65
Table 47: Turkey cat litter brand share, by value, 2007?2008 (%) 67
Table 48: Turkey cat litter value, by brand 2007?2008 (TRY m nominal prices) 67
Table 49: Turkey cat litter company share by value, 2007?2008 (%) 68
Table 50: Turkey cat litter value, by company, 2007?2008 (TRY m nominal prices) 68
Table 51: Turkey cat litter distribution channels, by value, 2007?2008 (%) 69
Table 52: Turkey cat litter value, by distribution channel, 2007?2008 (TRY m nominal prices) 69
Table 53: Turkey cat litter expenditure per capita, 2003?2008 (TRY, nominal prices) 71
Table 54: Turkey cat litter forecast expenditure per capita, 2008?2013 (TRY, nominal prices) 71
Table 55: Turkey cat litter expenditure per capita, 2003?2008 (US$ nominal prices) 72
Table 56: Turkey cat litter forecast expenditure per capita, 2008?2013 (US$ nominal prices) 72
Table 57: Turkey cat litter consumption per capita, 2003?2008 (Kg) 73
Table 58: Turkey cat litter forecast consumption per capita, 2008?2013 (Kg) 73
Table 59: Turkey cat toys value, 2003?2008 (TRY m, nominal prices) 74
Table 60: Turkey cat toys value forecast, 2008?2013 (TRY m, nominal prices) 75
Table 61: Turkey cat toys value, 2003?2008 (US$ m nominal prices) 77
Table 62: Turkey cat toys value forecast, 2008?2013 (US$ m nominal prices) 77
Table 63: Turkey cat toys volume, 2003?2008 (Units m) 78
Table 64: Turkey cat toys volume forecast, 2008?2013 (Units m) 79
Table 65: Turkey cat toys brand share, by value, 2007?2008 (%) 81
Table 66: Turkey cat toys value, by brand 2007?2008 (TRY m nominal prices) 81
Table 67: Turkey cat toys company share by value, 2007?2008 (%) 82
Table 68: Turkey cat toys value, by company, 2007?2008 (TRY m nominal prices) 82
Table 69: Turkey cat toys distribution channels, by value, 2007?2008 (%) 83
Table 70: Turkey cat toys value, by distribution channel, 2007?2008 (TRY m nominal prices) 83
Table 71: Turkey cat toys expenditure per capita, 2003?2008 (TRY, nominal prices) 85
Table 72: Turkey cat toys forecast expenditure per capita, 2008?2013 (TRY, nominal prices) 85
Table 73: Turkey cat toys expenditure per capita, 2003?2008 (US$ nominal prices) 86
Table 74: Turkey cat toys forecast expenditure per capita, 2008?2013 (US$ nominal prices) 86
Table 75: Turkey cat toys consumption per capita, 2003?2008 (Units) 87
Table 76: Turkey cat toys forecast consumption per capita, 2008?2013 (Units) 87
Table 77: Turkey cat treats & milk value, 2003?2008 (TRY m, nominal prices) 88
Table 78: Turkey cat treats & milk value forecast, 2008?2013 (TRY m, nominal prices) 89
Table 79: Turkey cat treats & milk value, 2003?2008 (US$ m nominal prices) 91
Table 80: Turkey cat treats & milk value forecast, 2008?2013 (US$ m nominal prices) 91
Table 81: Turkey cat treats & milk volume, 2003?2008 (Kg/Liters m) 93
Table 82: Turkey cat treats & milk volume forecast, 2008?2013 (Kg/Liters m) 94
Table 83: Turkey cat treats & milk brand share, by value, 2007?2008 (%) 97
Table 84: Turkey cat treats & milk value, by brand 2007?2008 (TRY m nominal prices) 97
Table 85: Turkey cat treats & milk company share by value, 2007?2008 (%) 98
Table 86: Turkey cat treats & milk value, by company, 2007?2008 (TRY m nominal prices) 98
Table 87: Turkey cat treats & milk distribution channels, by value, 2007?2008 (%) 99
Table 88: Turkey cat treats & milk value, by distribution channel, 2007?2008 (TRY m nominal prices) 99
Table 89: Turkey cat treats & milk expenditure per capita, 2003?2008 (TRY, nominal prices) 101
Table 90: Turkey cat treats & milk forecast expenditure per capita, 2008?2013 (TRY, nominal prices) 101
Table 91: Turkey cat treats & milk expenditure per capita, 2003?2008 (US$ nominal prices) 102
Table 92: Turkey cat treats & milk forecast expenditure per capita, 2008?2013 (US$ nominal prices) 102
Table 93: Turkey cat treats & milk consumption per capita, 2003?2008 (Kg/Liters) 103
Table 94: Turkey cat treats & milk forecast consumption per capita, 2008?2013 (Kg/Liters) 103
Table 95: Global cat care market value, 2008 104
Table 96: Global cat care market split (value terms (US$ m), 2008) – Top 5 countries 107
Table 97: Global cat care market volume, 2008 109
Table 98: Global cat care market split (volume terms, 2008) – Top 5 countries 112
Table 99: Leading players - Top 5 countries 114
Table 100: Turkey cat care new product launches reports, by company 2008 115
Table 101: Turkey cat care new product launches SKUs, by company 2008 115
Table 102: Turkey cat care new product launches (reports), by flavor and fragrances 2008 116
Table 103: Turkey cat care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 116
Table 104: Turkey cat care new product launches (reports) 117
Table 105: Turkey Key Facts 119
Table 106: Turkey population, by age group, 2003?08 (millions) 122
Table 107: Turkey population forecast, by age group, 2008?13 (millions) 123
Table 108: Turkey population, by gender, 2003?08 (millions) 123
Table 109: Turkey population forecast, by gender, 2008?13 (millions) 124
Table 110: Turkey nominal GDP, 2003?08 (TRY bn, nominal prices) 124
Table 111: Turkey nominal GDP forecast, 2008?13 (TRY bn, nominal prices) 124
Table 112: Turkey real GDP, 2003?08 (TRY bn, 2000 prices) 125
Table 113: Turkey real GDP forecast, 2008?13 (TRY bn, 2000 prices) 125
Table 114: Turkey real GDP, 2003?08 (US$ bn, 2000 prices) 125
Table 115: Turkey real GDP forecast, 2008?13 (US$ bn, 2000 prices) 126
Table 116: Turkey consumer price index, 2003?08 (2000=100) 126
Table 117: Turkey consumer price index, 2008?13 (2000=100) 126
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