Central Europe E-Commerce Report 2009

Effective decision support for E-Commerce managers

E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market.
yStats.com is the one-stop source for these facts.
yStats.com focuses on secondary research, which means that we use and compare different sources. This allows us to analyze individual aspects from different perspectives and to equip decision-makers with reliable data and information on the respective markets, their structure and dynamics.

The Report
The Report covers B2C E-Commerce of the countries Germany, Austria and Switzerland.

Contents
- Management summary, which contains the main findings
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading E-Commerce companies

The E-Commerce market reports of yStats.com are available as Powerpoint presentations and PDF in English.

About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.
[Studien Infos ausblenden]

Covered countries: Germany, Austria, Switzerland

E-Commerce in Germany

1. Trends
Internet Usage by Gender in %, 2008
Internet Usage by Age Group in %, 2008
Mobile Trends: Mobile Phone & Wireless Access
Mobile Trends: Mobile Internet Penetration in Selected Countries, % of mobile subscribers, Q1 2008

2. Sales
Total Retail, Distance Selling and B2C E-Commerce Sales in Germany, in billion €, 2002-2008
B2C E-Commerce Sales (Goods only) in billion €, 2001-2008
Retail E-Commerce sales (in billion $ and €), 2006-2010

3. Shares
B2C E-Commerce Share of total Retail and Distance Selling in %, 2002-2008

4. Products
Top 10 Online Sales by Product Category, excl. Services, in million €, 2008

5. Users / Shoppers
Development of Internet Users and its Percentage of Country Population, 2001-2008
Broadband Households and Penetration (millions and % of Total Households), 2005-2011f
Development of Internet Shoppers and their Percentage of Internet Users, 2001-2008
Development of Internet Shoppers and their Percentage of Internet Users, 2006-2011
Online Shopping Statistics within selected European Countries, Q2 2004 - Q2 2008
Online-Shoppers as Percentage of Total Population in the EU within the last 12 months, Time period of survey: First Half of 2008

6. Players
Growth Rates for Top 5 Retail Sites in Germany, Ranked by Average Weekly Visitors (000) during First Four Shopping Weeks of Christmas Holiday Season, 2008
Top 5 Internet Sites by Respondents Naming the Site as their favorite, 2008
Top 10 most used Online Shops in Germany, in mill. of customers, 2008
Share of Search-Engines, May 2008
Top Player News: Quelle (23.01.2009)
Top Player News: Quelle (16.09.2008)
Top Player News: Tchibo (21.07.2008)
German share of searches over the Internet (total Germany, Age 15+ - Home & Work locations)


E-Commerce in Austria

1. Trends
Internet and Mobile Trends: Internet Access, E-Commerce, Mobiles
Households with Computer, Internet Usage, Broadband Connection for the Internet Usage, in % of all Households, 2004-2008
Internet Users in Central Eastern European Countries, 2007
Frequency of Using Shopping Service over the Internet in Central European Countries, 2007
Most common way of Acceptance of Delivery, 2007
E-Commerce and Mobile Trends: Household Penetration with Mobile Phones, Computers and Internet, 2007

2. Sales
Development of Total Retail, Distance Selling and B2C E-Commerce Sales, in billion €, 2003-2007
B2C E-Commerce (net) sales, 2006

3. Shares
B2C E-Commerce Share of Total Retail and Distance Selling, 2007

4. Products
Goods and Services Purchased via the Internet in 2008
Top 5 Products based on Annual Spending of Online Shoppers, in million €, 2007 (e)
Goods and Services Purchased via the Internet, 2008

5. Users / Shoppers
Development of Internet Users and its Percentage of Country Population, 2000-2008
Share of Households having a Computer, by Province, 2008
Share of Households with Internet Access, by Province, 2008
Share of Households with Broadband Internet Access, by Province, 2008
Online-Shoppers as Percentage of total Population in the EU within the last 12 months, Time Period of Survey: First half of 2008
Persons with Computer and Internet Usage as well as Online-Shopper 2002 to 2007
Number and Share of Online Shoppers in the Internet Retail Business, 2007
Average Annual Spending of Online Shoppers, 2007

6. Players
B2C E-Commerce Activities of Quelle Austria
Top 3 Properties in European Countries Among Visitors Age 15+, April 2007
Number of Online Shops, 2007


E-Commerce in Switzerland

1. Trends
Internet Usage by Gender in % of Population, 1997-2008
Internet Usage by Education, in % of Population, 1997-2008
Internet Usage by Income, in % of Population, 1997-2008
Internet Usage by Age, in % of Population, 1997-2008
Internet Usage by Language Region, in % of Population, 1997-2008
Internet Usage by Location, in % of Population, 1997-2008
Mobile Phone Subscribers, in thousands, 2005 - 2010

2. Sales
Development of Total Retail, Distance Selling, and B2C E-Commerce Sales, 2003-2007

3. Shares
B2C E-Commerce share within B2C Distance Selling, share in %, 2003-2006

4. Products
Internet Usage in Switzerland by Purpose and Frequency, 1997-2008

5. Users / Shoppers
Development of Internet Users and its Percentage of Country Population, 2000-2008

6. Players
Top 10 Brands in Switzerland among Visitors Age 15+, December 2008
Online activities of neckermann.ch in Switzerland
Online activities of LeShop.ch
[Inhaltsverzeichnis ausblenden]