Cereal Bars in the BRIC (Brazil, Russia, India, China) Countries – Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the cereal bars market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on three categories: sports and energy bars, other bars and granola/muesli bars

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is expected to exhibit steady growth between 2009 and 2014.

Russia is home to the second largest cereal bars market, led by sports and energy bars.

China leads the cereal bars market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cereal bars market in high growth / emerging nations

*Identify key players within the cereal bars market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the cereal bars market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is expected to exhibit steady growth between 2009 and 2014 2
Russia is home to the second largest cereal bars market, led by sports and energy bars 2
China leads the cereal bars market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC cereal bars market, value overview 17
BRIC cereal bars market, volume overview 22
Chapter 4 Brazil 27
Value analysis (Brazilian Real), 2004?09 27
Value analysis (Brazilian Real), 2009?14 28
Value analysis (US dollars), 2004?09 30
Value analysis (US dollars), 2009?14 30
Volume analysis, 2004?09 32
Volume analysis, 2009?14 33
Company and brand share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 5 Russia 43
Value analysis (Russian Ruble), 2004?09 43
Value analysis (Russian Ruble), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 India 59
Value analysis (Indian Rupee), 2004?09 59
Value analysis (Indian Rupee), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 China 75
Value analysis (Chinese Yuan Renminbi), 2004?09 75
Value analysis (Chinese Yuan Renminbi), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 New Product Development 91
Product launches 2009: Brazil 91
Recent product launches 93
Product launches 2009: Russia 94
Recent product launches 96
Product launches 2009: India 97
Recent product launches 99
Product launches 2009: China 100
Recent product launches 102
Chapter 9 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 10 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108

LIST OF FIGURES
Figure 1: Cereal bars market, BRIC, value ($m), 2004?14 17
Figure 2: Cereal bars market, BRIC, value ($m) , 2004?09 19
Figure 3: Cereal bars market, BRIC, value ($m) , 2009?14 20
Figure 4: Cereal bars market, BRIC, value growth analysis, 2004?14 21
Figure 5: Cereal bars market, BRIC, volume (kg, million), 2004?14 22
Figure 6: Cereal bars market, BRIC, volume (kg, million), 2004?09 24
Figure 7: Cereal bars market, BRIC, volume (kg, million), 2009–14 25
Figure 8: Cereal bars market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Cereal bars, Brazil, value by segment (BRLm), 2004?14 29
Figure 10: Cereal bars, Brazil, category growth comparison, by value, 2004?14 31
Figure 11: Cereal bars, Brazil, volume by segment (kg, million), 2004?14 34
Figure 12: Cereal bars, Brazil, category growth comparison, by volume, 2004?14 34
Figure 13: Cereal bars, Brazil, company share by value (%), 2008?09 36
Figure 14: Cereal bars, Brazil, distribution channels by value (%), 2008?09 39
Figure 15: Cereal bars, Russia, value by segment (RUBm), 2004?14 45
Figure 16: Cereal bars, Russia, category growth comparison, by value, 2004?14 47
Figure 17: Cereal bars, Russia, volume by segment (kg, million), 2004?14 50
Figure 18: Cereal bars, Russia, category growth comparison, by volume, 2004?14 50
Figure 19: Cereal bars, Russia, company share by value (%), 2008?09 52
Figure 20: Cereal bars, Russia, distribution channels by value (%), 2008?09 55
Figure 21: Cereal bars, India, value by segment (INRm), 2004?14 61
Figure 22: Cereal bars, India, category growth comparison, by value, 2004?14 63
Figure 23: Cereal bars, India, volume by segment (kg, million), 2004?14 66
Figure 24: Cereal bars, India, category growth comparison, by volume, 2004?14 66
Figure 25: Cereal bars, India, company share by value (%), 2008?09 68
Figure 26: Cereal bars, India, distribution channels by value (%), 2008?09 71
Figure 27: Cereal bars, China, value by segment (CNYm), 2004?14 77
Figure 28: Cereal bars, China, category growth comparison, by value, 2004?14 79
Figure 29: Cereal bars, China, volume by segment (kg, million), 2004?14 82
Figure 30: Cereal bars, China, category growth comparison, by volume, 2004?14 82
Figure 31: Cereal bars, China, company share by value (%), 2008?09 84
Figure 32: Cereal bars, China, distribution channels by value (%), 2008?09 87
Figure 33: Annual data review process 104

LIST OF TABLES
Table 1: Cereal bars category definitions 5
Table 2: Cereal bars distribution channels 6
Table 3: Cereal bars market, BRIC, value ($m), 2004?14 18
Table 4: Cereal bars market, BRIC, value ($m), 2004?09 19
Table 5: Cereal bars market, BRIC, value ($m), 2009?14 20
Table 6: Cereal bars market, BRIC, volume (kg, million), 2004?14 23
Table 7: Cereal bars market, BRIC, volume (kg, million), 2004?09 24
Table 8: Cereal bars market, BRIC, volume (kg, million), 2009–14 25
Table 9: Cereal bars, Brazil, value by segment (BRLm), 2004?09 27
Table 10: Cereal bars, Brazil, value forecast by segment (BRLm), 2009?14 28
Table 11: Cereal bars, Brazil, value by segment ($m), 2004?09 30
Table 12: Cereal bars, Brazil, value forecast by segment ($m), 2009?14 30
Table 13: Cereal bars, Brazil, volume by segment (kg, million), 2004?09 32
Table 14: Cereal bars, Brazil, volume forecast by segment (kg, million), 2009?14 33
Table 15: Cereal bars, Brazil, brand share by value (%), 2008?09 35
Table 16: Cereal bars, Brazil, value by brand (BRLm), 2008?09 35
Table 17: Cereal bars, Brazil, company share by value (%), 2008?09 37
Table 18: Cereal bars, Brazil, value by company (BRLm), 2008?09 37
Table 19: Cereal bars, Brazil, distribution channels by value (%), 2008?09 38
Table 20: Cereal bars, Brazil, value by distribution channel (BRLm), 2008?09 38
Table 21: Cereal bars, Brazil, expenditure per capita (BRL), 2004?09 40
Table 22: Cereal bars, Brazil, forecast expenditure per capita (BRL), 2009?14 40
Table 23: Cereal bars, Brazil, expenditure per capita ($), 2004?09 41
Table 24: Cereal bars, Brazil, forecast expenditure per capita ($), 2009?14 41
Table 25: Cereal bars, Brazil, consumption per capita (kg), 2004?09 42
Table 26: Cereal bars, Brazil, forecast consumption per capita (kg), 2009?14 42
Table 27: Cereal bars, Russia, value by segment (RUBm), 2004?09 43
Table 28: Cereal bars, Russia, value forecast by segment (RUBm), 2009?14 44
Table 29: Cereal bars, Russia, value by segment ($m), 2004?09 46
Table 30: Cereal bars, Russia, value forecast by segment ($m), 2009?14 46
Table 31: Cereal bars, Russia, volume by segment (kg, million), 2004?09 48
Table 32: Cereal bars, Russia, volume forecast by segment (kg, million), 2009?14 49
Table 33: Cereal bars, Russia, brand share by value (%), 2008?09 51
Table 34: Cereal bars, Russia, value by brand (RUBm), 2008?09 51
Table 35: Cereal bars, Russia, company share by value (%), 2008?09 53
Table 36: Cereal bars, Russia, value by company (RUBm), 2008?09 53
Table 37: Cereal bars, Russia, distribution channels by value (%), 2008?09 54
Table 38: Cereal bars, Russia, value by distribution channel (RUBm), 2008?09 54
Table 39: Cereal bars, Russia, expenditure per capita (RUB), 2004?09 56
Table 40: Cereal bars, Russia, forecast expenditure per capita (RUB), 2009?14 56
Table 41: Cereal bars, Russia, expenditure per capita ($), 2004?09 57
Table 42: Cereal bars, Russia, forecast expenditure per capita ($), 2009?14 57
Table 43: Cereal bars, Russia, consumption per capita (kg), 2004?09 58
Table 44: Cereal bars, Russia, forecast consumption per capita (kg), 2009?14 58
Table 45: Cereal bars, India, value by segment (INRm), 2004?09 59
Table 46: Cereal bars, India, value forecast by segment (INRm), 2009?14 60
Table 47: Cereal bars, India, value by segment ($m), 2004?09 62
Table 48: Cereal bars, India, value forecast by segment ($m), 2009?14 62
Table 49: Cereal bars, India, volume by segment (kg, million), 2004?09 64
Table 50: Cereal bars, India, volume forecast by segment (kg, million), 2009?14 65
Table 51: Cereal bars, India, brand share by value (%), 2008?09 67
Table 52: Cereal bars, India, value by brand (INRm), 2008?09 67
Table 53: Cereal bars, India, company share by value (%), 2008?09 69
Table 54: Cereal bars, India, value by company (INRm), 2008?09 69
Table 55: Cereal bars, India, distribution channels by value (%), 2008?09 70
Table 56: Cereal bars, India, value by distribution channel (INRm), 2008?09 70
Table 57: Cereal bars, India, expenditure per capita (INR), 2004?09 72
Table 58: Cereal bars, India, forecast expenditure per capita (INR), 2009?14 72
Table 59: Cereal bars, India, expenditure per capita ($), 2004?09 73
Table 60: Cereal bars, India, forecast expenditure per capita ($), 2009?14 73
Table 61: Cereal bars, India, consumption per capita (kg), 2004?09 74
Table 62: Cereal bars, India, forecast consumption per capita (kg), 2009?14 74
Table 63: Cereal bars, China, value by segment (CNYm), 2004?09 75
Table 64: Cereal bars, China, value forecast by segment (CNYm), 2009?14 76
Table 65: Cereal bars, China, value by segment ($m), 2004?09 78
Table 66: Cereal bars, China, value forecast by segment ($m), 2009?14 78
Table 67: Cereal bars, China, volume by segment (kg, million), 2004?09 80
Table 68: Cereal bars, China, volume forecast by segment (kg, million), 2009?14 81
Table 69: Cereal bars, China, brand share by value (%), 2008?09 83
Table 70: Cereal bars, China, value by brand (CNYm), 2008?09 83
Table 71: Cereal bars, China, company share by value (%), 2008?09 85
Table 72: Cereal bars, China, value by company (CNYm), 2008?09 85
Table 73: Cereal bars, China, distribution channels by value (%), 2008?09 86
Table 74: Cereal bars, China, value by distribution channel (CNYm), 2008?09 86
Table 75: Cereal bars, China, expenditure per capita (CNY), 2004?09 88
Table 76: Cereal bars, China, forecast expenditure per capita (CNY), 2009?14 88
Table 77: Cereal bars, China, expenditure per capita ($), 2004?09 89
Table 78: Cereal bars, China, forecast expenditure per capita ($), 2009?14 89
Table 79: Cereal bars, China, consumption per capita (kg), 2004?09 90
Table 80: Cereal bars, China, forecast consumption per capita (kg), 2009?14 90
Table 81: Brazil cereal bars new product launches reports, by company (top five companies), 2009 91
Table 82: Brazil cereal bars new product launches SKUs, by company (top five companies), 2009 91
Table 83: Brazil cereal bars new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 92
Table 84: Brazil cereal bars new product launches (reports), by ingredients (top 10 ingredients), 2009 92
Table 85: Brazil cereal bars new product launches (reports), by package tags or claims (top 10 claims), 2009 93
Table 86: Brazil cereal bars new product launches - recent five launches (2009) 93
Table 87: Russia cereal bars new product launches reports, by company, 2009 94
Table 88: Russia cereal bars new product launches SKUs, by company, 2009 94
Table 89: Russia cereal bars new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 95
Table 90: Russia cereal bars new product launches (reports), by ingredients (top 10 ingredients), 2009 95
Table 91: Russia cereal bars new product launches (reports), by package tags or claims (top 10 claims), 2009 96
Table 92: Russia cereal bars new product launches - recent five launches (2009) 96
Table 93: India cereal bars new product launches reports, by company (top five companies), 2009 97
Table 94: India cereal bars new product launches SKUs, by company (top five companies), 2009 97
Table 95: India cereal bars new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 96: India cereal bars new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 97: India cereal bars new product launches (reports), by package tags or claims (top 10 claims), 2009 99
Table 98: India cereal bars new product launches - recent five launches (2009) 99
Table 99: China cereal bars new product launches reports, by company (top five companies), 2009 100
Table 100: China cereal bars new product launches SKUs, by company (top five companies), 2009 100
Table 101: China cereal bars new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 102: China cereal bars new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 103: China cereal bars new product launches (reports), by package tags or claims, 2009 102
Table 104: China cereal bars new product launches - recent five launches (2009) 102



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