Cereal Bars Market in Hong Kong to 2014 (Confectionery)

Introduction

Cereal Bars Market in Hong Kong to 2014 (Confectionery) is a comprehensive resource for cereal bars market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Hong Kong cereal bars market.

Features and Benefits

• Identify key market segments by analyzing market size data for the cereal bars market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the cereal bars market in Hong Kong and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The cereal bars market in Hong Kong increased at a compound annual growth rate of 3.5% between 2004 and 2009.
• The sports and energy bars segment led the cereal bars market in Hong Kong in 2009, with a share of 47%.
• The leading player in cereal bars market in Hong Kong is Kellogg Company.

Key questions answered

• Which will be the fastest growing segment within the cereal bars market in Hong Kong?
• How will the forecast growth differ from the historic growth exhibited by the cereal bars market in Hong Kong?
• Which company accounted for the largest share of the Hong Kong cereal bars market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cereal bars 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cereal Bars 9
Value analysis (Hong Kong Dollar), 2004?09 9
Value analysis (Hong Kong Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Cereal bars, Hong Kong, value by segment (HK$m), 2004?14 11
Figure 2: Cereal bars, Hong Kong, category growth comparison, by value, 2004?14 13
Figure 3: Cereal bars, Hong Kong, volume by segment (kg, million), 2004?14 16
Figure 4: Cereal bars, Hong Kong, category growth comparison, by volume, 2004?14 16
Figure 5: Cereal bars, Hong Kong, company share by value (%), 2008?09 19
Figure 6: Cereal bars, Hong Kong, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Cereal bars category definitions 3
Table 2: Cereal bars distribution channels 4
Table 3: Cereal bars, Hong Kong, value by segment (HK$m), 2004?09 9
Table 4: Cereal bars, Hong Kong, value forecast by segment (HK$m), 2009?14 10
Table 5: Cereal bars, Hong Kong, value by segment ($m), 2004?09 12
Table 6: Cereal bars, Hong Kong, value forecast by segment ($m), 2009?14 12
Table 7: Cereal bars, Hong Kong, volume by segment (kg, million), 2004?09 14
Table 8: Cereal bars, Hong Kong, volume forecast by segment (kg, million), 2009?14 15
Table 9: Cereal bars, Hong Kong, brand share by value (%), 2008?09 17
Table 10: Cereal bars, Hong Kong, value by brand (HK$m), 2008?09 18
Table 11: Cereal bars, Hong Kong, company share by value (%), 2008?09 20
Table 12: Cereal bars, Hong Kong, value by company (HK$m), 2008?09 20
Table 13: Cereal bars, Hong Kong, distribution channels by value (%), 2008?09 21
Table 14: Cereal bars, Hong Kong, value by distribution channel (HK$m), 2008?09 21
Table 15: Cereal bars, Hong Kong, expenditure per capita (HK$), 2004?09 23
Table 16: Cereal bars, Hong Kong, forecast expenditure per capita (HK$), 2009?14 23
Table 17: Cereal bars, Hong Kong, expenditure per capita ($), 2004?09 24
Table 18: Cereal bars, Hong Kong, forecast expenditure per capita ($), 2009?14 24
Table 19: Cereal bars, Hong Kong, consumption per capita (kg), 2004?09 25
Table 20: Cereal bars, Hong Kong, forecast consumption per capita (kg), 2009?14 25
Table 21: Hong Kong population, by age group, 2004?09 (millions) 26
Table 22: Hong Kong population forecast, by age group, 2009?14 (millions) 27
Table 23: Hong Kong population, by gender, 2004?09 (millions) 27
Table 24: Hong Kong population forecast, by gender, 2009?14 (millions) 28
Table 25: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 28
Table 26: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 28
Table 27: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 29
Table 28: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 29
Table 29: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Hong Kong consumer price index, 2004?09 (2000=100) 30
Table 32: Hong Kong consumer price index, 2009?14 (2000=100) 30


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