TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cereal bars 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cereal Bars 9
Value analysis (Indian Rupee), 2004?09 9
Value analysis (Indian Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Cereal bars, India, value by segment (INRm), 2004?14 11
Figure 2: Cereal bars, India, category growth comparison, by value, 2004?14 13
Figure 3: Cereal bars, India, volume by segment (kg, million), 2004?14 16
Figure 4: Cereal bars, India, category growth comparison, by volume, 2004?14 16
Figure 5: Cereal bars, India, company share by value (%), 2008?09 18
Figure 6: Cereal bars, India, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Cereal bars category definitions 3
Table 2: Cereal bars distribution channels 4
Table 3: Cereal bars, India, value by segment (INRm), 2004?09 9
Table 4: Cereal bars, India, value forecast by segment (INRm), 2009?14 10
Table 5: Cereal bars, India, value by segment ($m), 2004?09 12
Table 6: Cereal bars, India, value forecast by segment ($m), 2009?14 12
Table 7: Cereal bars, India, volume by segment (kg, million), 2004?09 14
Table 8: Cereal bars, India, volume forecast by segment (kg, million), 2009?14 15
Table 9: Cereal bars, India, brand share by value (%), 2008?09 17
Table 10: Cereal bars, India, value by brand (INRm), 2008?09 17
Table 11: Cereal bars, India, company share by value (%), 2008?09 19
Table 12: Cereal bars, India, value by company (INRm), 2008?09 19
Table 13: Cereal bars, India, distribution channels by value (%), 2008?09 20
Table 14: Cereal bars, India, value by distribution channel (INRm), 2008?09 20
Table 15: Cereal bars, India, expenditure per capita (INR), 2004?09 22
Table 16: Cereal bars, India, forecast expenditure per capita (INR), 2009?14 22
Table 17: Cereal bars, India, expenditure per capita ($), 2004?09 23
Table 18: Cereal bars, India, forecast expenditure per capita ($), 2009?14 23
Table 19: Cereal bars, India, consumption per capita (kg), 2004?09 24
Table 20: Cereal bars, India, forecast consumption per capita (kg), 2009?14 24
Table 21: India population, by age group, 2004?09 (millions) 25
Table 22: India population forecast, by age group, 2009?14 (millions) 26
Table 23: India population, by gender, 2004?09 (millions) 26
Table 24: India population forecast, by gender, 2009?14 (millions) 27
Table 25: India nominal GDP, 2004?09 (INRbn, nominal prices) 27
Table 26: India nominal GDP forecast, 2009?14 (INRbn, nominal prices) 27
Table 27: India real GDP, 2004?09 (INRbn, 2000 prices) 28
Table 28: India real GDP forecast, 2009?14 (INRbn, 2000 prices) 28
Table 29: India real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: India real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: India consumer price index, 2004?09 (2000=100) 29
Table 32: India consumer price index, 2009?14 (2000=100) 29
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