Cereal Bars Market in Nigeria to 2014 (Confectionery)

Introduction

Cereal Bars Market in Nigeria to 2014 (Confectionery) is a comprehensive resource for cereal bars market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Nigerian cereal bars market.

Features and Benefits

• Identify key market segments by analyzing market size data for the cereal bars market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the cereal bars market in Nigeria and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The cereal bars market in Nigeria increased at a compound annual growth rate of 9.8% between 2004 and 2009.
• The sports and energy bars segment led the cereal bars market in Nigeria in 2009, with a share of 44%.
• The leading player in cereal bars market in Nigeria is Kellogg Company.

Key questions answered

• Which will be the fastest growing segment within the cereal bars market in Nigeria?
• How will the forecast growth differ from the historic growth exhibited by the cereal bars market in Nigeria?
• Which company accounted for the largest share of the Nigerian cereal bars market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cereal bars 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cereal Bars 9
Value analysis (Nigerian Naira), 2004?09 9
Value analysis (Nigerian Naira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33

LIST OF FIGURES
Figure 1: Cereal bars, Nigeria, value by segment (NGNm), 2004?14 11
Figure 2: Cereal bars, Nigeria, category growth comparison, by value, 2004?14 13
Figure 3: Cereal bars, Nigeria, volume by segment (kg, million), 2004?14 16
Figure 4: Cereal bars, Nigeria, category growth comparison, by volume, 2004?14 16
Figure 5: Cereal bars, Nigeria, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30

LIST OF TABLES
Table 1: Cereal bars category definitions 3
Table 2: Cereal bars distribution channels 4
Table 3: Cereal bars, Nigeria, value by segment (NGNm), 2004?09 9
Table 4: Cereal bars, Nigeria, value forecast by segment (NGNm), 2009?14 10
Table 5: Cereal bars, Nigeria, value by segment ($m), 2004?09 12
Table 6: Cereal bars, Nigeria, value forecast by segment ($m), 2009?14 12
Table 7: Cereal bars, Nigeria, volume by segment (kg, million), 2004?09 14
Table 8: Cereal bars, Nigeria, volume forecast by segment (kg, million), 2009?14 15
Table 9: Cereal bars, Nigeria, brand share by value (%), 2008?09 17
Table 10: Cereal bars, Nigeria, value by brand (NGNm), 2008?09 17
Table 11: Cereal bars, Nigeria, company share by value (%), 2008?09 18
Table 12: Cereal bars, Nigeria, value by company (NGNm), 2008?09 18
Table 13: Cereal bars, Nigeria, distribution channels by value (%), 2008?09 19
Table 14: Cereal bars, Nigeria, value by distribution channel (NGNm), 2008?09 19
Table 15: Cereal bars, Nigeria, expenditure per capita (NGN), 2004?09 21
Table 16: Cereal bars, Nigeria, forecast expenditure per capita (NGN), 2009?14 21
Table 17: Cereal bars, Nigeria, expenditure per capita ($), 2004?09 22
Table 18: Cereal bars, Nigeria, forecast expenditure per capita ($), 2009?14 22
Table 19: Cereal bars, Nigeria, consumption per capita (kg), 2004?09 23
Table 20: Cereal bars, Nigeria, forecast consumption per capita (kg), 2009?14 23
Table 21: Nigeria population, by age group, 2004?09 (millions) 24
Table 22: Nigeria population forecast, by age group, 2009?14 (millions) 25
Table 23: Nigeria population, by gender, 2004?09 (millions) 25
Table 24: Nigeria population forecast, by gender, 2009?14 (millions) 26
Table 25: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 26
Table 26: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 26
Table 27: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 27
Table 28: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 27
Table 29: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Nigeria consumer price index, 2004?09 (2000=100) 28
Table 32: Nigeria consumer price index, 2009?14 (2000=100) 28


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