TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cereal bars 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cereal Bars 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Cereal bars, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Cereal bars, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Cereal bars, Pakistan, volume by segment (kg, million), 2004?14 16
Figure 4: Cereal bars, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Cereal bars, Pakistan, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 29
LIST OF TABLES
Table 1: Cereal bars category definitions 3
Table 2: Cereal bars distribution channels 4
Table 3: Cereal bars, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Cereal bars, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Cereal bars, Pakistan, value by segment ($m), 2004?09 12
Table 6: Cereal bars, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Cereal bars, Pakistan, volume by segment (kg, million), 2004?09 14
Table 8: Cereal bars, Pakistan, volume forecast by segment (kg, million), 2009?14 15
Table 9: Cereal bars, Pakistan, brand share by value (%), 2008?09 17
Table 10: Cereal bars, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Cereal bars, Pakistan, company share by value (%), 2008?09 18
Table 12: Cereal bars, Pakistan, value by company (PKRm), 2008?09 18
Table 13: Cereal bars, Pakistan, distribution channels by value (%), 2008?09 19
Table 14: Cereal bars, Pakistan, value by distribution channel (PKRm), 2008?09 19
Table 15: Cereal bars, Pakistan, expenditure per capita (PKR), 2004?09 21
Table 16: Cereal bars, Pakistan, forecast expenditure per capita (PKR), 2009?14 21
Table 17: Cereal bars, Pakistan, expenditure per capita ($), 2004?09 22
Table 18: Cereal bars, Pakistan, forecast expenditure per capita ($), 2009?14 22
Table 19: Cereal bars, Pakistan, consumption per capita (kg), 2004?09 23
Table 20: Cereal bars, Pakistan, forecast consumption per capita (kg), 2009?14 23
Table 21: Pakistan population, by age group, 2004?09 (millions) 24
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 25
Table 23: Pakistan population, by gender, 2004?09 (millions) 25
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 26
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 26
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 26
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 27
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 27
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