Cereal Bars Market in Saudi Arabia to 2014 (Confectionery)

Introduction

Cereal Bars Market in Saudi Arabia to 2014 (Confectionery) is a comprehensive resource for cereal bars market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Saudi Arabian cereal bars market.

Features and Benefits

• Identify key market segments by analyzing market size data for the cereal bars market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the cereal bars market in Saudi Arabia and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The cereal bars market in Saudi Arabia increased at a compound annual growth rate of 8.2% between 2004 and 2009.
• The sports and energy bars segment led the cereal bars market in Saudi Arabia in 2009, with a share of 41.4%.
• The leading player in cereal bars market in Saudi Arabia is Kellogg Company.

Key questions answered

• Which will be the fastest growing segment within the cereal bars market in Saudi Arabia?
• How will the forecast growth differ from the historic growth exhibited by the cereal bars market in Saudi Arabia?
• Which company accounted for the largest share of the Saudi Arabian cereal bars market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cereal bars 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cereal Bars 9
Value analysis (Saudi Riyal), 2004?09 9
Value analysis (Saudi Riyal), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Cereal bars, Saudi Arabia, value by segment (SARm), 2004?14 11
Figure 2: Cereal bars, Saudi Arabia, category growth comparison, by value, 2004?14 13
Figure 3: Cereal bars, Saudi Arabia, volume by segment (kg, million), 2004?14 16
Figure 4: Cereal bars, Saudi Arabia, category growth comparison, by volume, 2004?14 16
Figure 5: Cereal bars, Saudi Arabia, company share by value (%), 2008?09 18
Figure 6: Cereal bars, Saudi Arabia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Cereal bars category definitions 3
Table 2: Cereal bars distribution channels 4
Table 3: Cereal bars, Saudi Arabia, value by segment (SARm), 2004?09 9
Table 4: Cereal bars, Saudi Arabia, value forecast by segment (SARm), 2009?14 10
Table 5: Cereal bars, Saudi Arabia, value by segment ($m), 2004?09 12
Table 6: Cereal bars, Saudi Arabia, value forecast by segment ($m), 2009?14 12
Table 7: Cereal bars, Saudi Arabia, volume by segment (kg, million), 2004?09 14
Table 8: Cereal bars, Saudi Arabia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Cereal bars, Saudi Arabia, brand share by value (%), 2008?09 17
Table 10: Cereal bars, Saudi Arabia, value by brand (SARm), 2008?09 17
Table 11: Cereal bars, Saudi Arabia, company share by value (%), 2008?09 19
Table 12: Cereal bars, Saudi Arabia, value by company (SARm), 2008?09 19
Table 13: Cereal bars, Saudi Arabia, distribution channels by value (%), 2008?09 20
Table 14: Cereal bars, Saudi Arabia, value by distribution channel (SARm), 2008?09 20
Table 15: Cereal bars, Saudi Arabia, expenditure per capita (SAR), 2004?09 22
Table 16: Cereal bars, Saudi Arabia, forecast expenditure per capita (SAR), 2009?14 22
Table 17: Cereal bars, Saudi Arabia, expenditure per capita ($), 2004?09 23
Table 18: Cereal bars, Saudi Arabia, forecast expenditure per capita ($), 2009?14 23
Table 19: Cereal bars, Saudi Arabia, consumption per capita (kg), 2004?09 24
Table 20: Cereal bars, Saudi Arabia, forecast consumption per capita (kg), 2009?14 24
Table 21: Saudi Arabia population, by age group, 2004?09 (millions) 25
Table 22: Saudi Arabia population forecast, by age group, 2009?14 (millions) 26
Table 23: Saudi Arabia population, by gender, 2004?09 (millions) 26
Table 24: Saudi Arabia population forecast, by gender, 2009?14 (millions) 27
Table 25: Saudi Arabia nominal GDP, 2004?09 (SARbn, nominal prices) 27
Table 26: Saudi Arabia nominal GDP forecast, 2009?14 (SARbn, nominal prices) 27
Table 27: Saudi Arabia real GDP, 2004?09 (SARbn, 2000 prices) 28
Table 28: Saudi Arabia real GDP forecast, 2009?14 (SARbn, 2000 prices) 28
Table 29: Saudi Arabia real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Saudi Arabia real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Saudi Arabia consumer price index, 2004?09 (2000=100) 29
Table 32: Saudi Arabia consumer price index, 2009?14 (2000=100) 29


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