Table 1: Consumer survey: countries ranked by the growth of value-oriented shoppers 10
Table 2: Consumer survey: the changing role of value in choosing grocery products among European and US consumers, by country 11
Table 3: Consumer survey: European countries and the US ranked by the growth of trading-up-oriented shoppers 12
Table 4: Consumers survey: the changing role of trading-up in choosing grocery products among European and US consumers, by country 13
Table 5: Consumer survey: European countries and the US ranked by the growth of value-oriented and trading-up-oriented shoppers 14
Table 6: Consumer survey: European and US consumers' willingness to pay extra for better customer service by age group and country 15
Table 7: Consumer survey: European and US consumers' willingness to pay extra for better customer service by gender and country 16
Table 8: Types of US grocery shopping trip by frequency and value 17
Table 9: Types of US grocery shopping trip by day of the week 17
Table 10: Consumer survey: average frequency of European and US based grocery shopping by country 19
Table 11: Consumer survey: the composition of European and US grocery shopping frequency by country 20
Table 12: Composition of grocery shopping frequency by age group 20
Table 13: Composition of grocery shopping frequency by household income 21
Table 14: Value share of discounters in western Europe, by country, 2002-07 22
Table 15: Value share of convenience stores by country, 2002-07 24
Table 16: Value share of specialist natural food stores by country, 2002-07 26
Table 17: Specialist natural food store chains in Germany 27
Table 18: Value share of supermarkets and hypermarkets in France, Germany and the UK, 2002-07 28
Table 19: The development of private label, 1970s to 2000s 30
Table 20: Potential winners and losers from the fresh trend 33
Table 21: Consumer survey: the extent that European and US shoppers believe there is too much choice when shopping, by age and country 35
Table 22: Consumer survey: the extent that European and US shoppers believe there is too much choice when shopping, by gender and country 36
Table 23: Presence of private label in different US grocery store formats, 2002-07 40
Table 24: Consumers who seek discounts and express satisfaction from value, by country, 2005 43
Table 25: Penetration of US private label by type of shopping trip 48
Table 26: Industry opinion: ways in which private label could be better promoted 49
Figure 1: Value is an increasingly important motivator of consumer behavior 11
Figure 2: The changing role of trading-up in choosing grocery products 13
Figure 3: Spanish and Dutch consumers embark on the most grocery store visits per week 18
Figure 4: The composition of grocery shopping frequency varies by country 19
Figure 5: Examples of US premium private labels 31
Figure 6: Supermarket traffic at the perimeter versus the center store 34
Figure 7: Discount natural & organic stores are emerging across Europe and the US 38
Figure 8: Tesco Fresh & Easy 39
Figure 9: Two Buck Chuck wines are a real draw for shoppers seeking price-led value 41
Figure 10: Charmin Basic and the possible private label response 42
Figure 11: Larger pack sizes have strong value credentials 42
Figure 12: Giant Eagle's Market District range reflects an emerging product concept: 'everyday luxury' 44
Figure 13: Products that suggest a more personal nature can help mass market retailers counter the selling points of smaller, more specialist stores 45
Figure 14: Featuring actual farmers is a way that Waitrose has personalized its marketing in the UK 46
Figure 15: Best practice meal solutions in the US include Eat Local, Central Market, Apron's 47
Figure 16: Whole Foods Market meal solutions 47
Figure 17: Products developed specifically for the convenience store market 50
Figure 18: Convenience and premium: Harrods 102 convenience store 51
Figure 19: In-store marketing
[Tabellenverzeichnis ausblenden]
