The changing roles of mobile content intermediaries

Our interest in this report is to understand the landscape of companies taking an active role in enabling the provisioning of digital content on mobile handsets, in between the content providers, which develop and/or own digital content, and the mobile operators, which operate the cellular infrastructure. This definition leads to considering a very wide range of companies. We primarily take into consideration organisations with a strong focus in this area, and rather than technology product providers we consider firms positioned as managed services providers either for content providers or for the network operators.


Report Highlights

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Key messages

Defining content intermediaries

The market for mobile content

The content intermediaries value chain

Aggregation
Creation
Management
Delivery
Digital commerce

The competitive landscape

Still a highly fragmented market, despite ongoing consolidation
Mapping of content intermediaries
Two different views of the value chain

Key challenges for content intermediaries

Need for solutions to consolidate content silos
Evolution to Internet access on mobiles threatens to disrupt the established landscape
The move to multi-screen strategies
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Figure 1 Definition of the content intermediary
Figure 2 Global mobile content revenues forecasts ($ million)
Figure 3 The content intermediaries value chain
Figure 4 Mobile content delivery ‘silos’ and primary targets for consolidation
Figure 5 Mapping of mobile content intermediaries
Figure 6 Comparison of some mobile content intermediaries’ positioning
Figure 7 Operator controlled: content intermediaries value chain for on-deck mobile content distribution
Figure 8 Content providers going D2C: content intermediaries value chain for off-deck mobile content distribution
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