IC CHANNEL TRACKING® Bodenbeläge in WEU 2008

The IC Channel Tracking® Floor Coverings in WEU 2008 delivers the right answers and valuable market insights and therefore delivers information about the right marketing strategy and the optimal distribution strategy.
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MARKET STRUCTURE AND INTRODUCTION

1. INTRODUCTION & EXECUTIVE SUMMARY

Definitions of the study. Overview of the distribution system in Europe. Analysis of the regional differences. Definition of used terms and market structure.

2. TOTAL MARKET ANALYSIS

Market development from the expert’s view, market shares of reseller, market concentration, margin analysis, dealer satisfaction analysis, weighted and unweighted distribution.
Number of listings, top distributors and dealers and their market shares, segment allocation, development of distribution channels, margin analysis for each region and distribution channel.

3. DEALER SATISFACTION ANALYSIS

Resellers were asked about the importance and satisfaction level of several factors, when working with manufacturers e.g.: delivery time, technical quality, sales and marketing support, etc. The ratings of these factors are evaluated and presented through a matrix fort he top-players. Thus manufacturers get a clear insight, whether they should improve sectors like marketing & sales support, lead generation, delivery time, technical quality, warranty & service, as well as margin policy.

4. REGIONAL ANALYSIS

Besides a detailed aggregation of the results you receive information about the distribution structure, segments, number of resellers, market penetration rates, trends, margins, price development, market structure and forecasts. Additionally market shares and sales of top players are shown. One of the most important parts of the regional analysis are the dealers and distributors matrices, showing sales and listed brands.

5. DEALER PROFILES

You receive valuable information of every interviewed reseller about actual and expected development of sales, prices and margins, top models and sales per manufacturer. Furthermore we present the rating of factors when working with manufacturers, as well as the allocation of segments.

6. DATABASE OF RESELLERS

Details on contact name, phone number, address, e-mail, internet-address, etc.


MARKET STRUCTURE

- Regions
- Germany
- UK
- Spain
- Italy
- France

Segments
- Wood
- Laminates
- Textiles
- Elastics

Distribution channels
- Do it yourself
- Builders merchant
- Spezialized Dealers
- Discounter

The data is presented in Power-Point charts and delivered as an pdf-file.
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