TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chilled desserts 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Chilled Desserts 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Chilled desserts, Turkey, value (TRYm), 2004?14 10
Figure 2: Chilled desserts, Turkey, volume (kg, million), 2004?14 13
Figure 3: Chilled desserts, Turkey, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Chilled desserts category definitions 3
Table 2: Chilled desserts distribution channels 4
Table 3: Chilled desserts, Turkey, value (TRYm), 2004?09 9
Table 4: Chilled desserts, Turkey, value forecast (TRYm), 2009?14 10
Table 5: Chilled desserts, Turkey, value ($m), 2004?09 11
Table 6: Chilled desserts, Turkey, value forecast ($m), 2009?14 11
Table 7: Chilled desserts, Turkey, volume (kg, million), 2004?09 12
Table 8: Chilled desserts, Turkey, volume forecast (kg, million), 2009?14 13
Table 9: Chilled desserts, Turkey, brand share by value (%), 2008?09 14
Table 10: Chilled desserts, Turkey, value by brand (TRYm), 2008?09 14
Table 11: Chilled desserts, Turkey, company share by value (%), 2008?09 15
Table 12: Chilled desserts, Turkey, value by company (TRYm), 2008?09 15
Table 13: Chilled desserts, Turkey, distribution channels by value (%), 2008?09 16
Table 14: Chilled desserts, Turkey, value by distribution channel (TRYm), 2008?09 16
Table 15: Chilled desserts, Turkey, expenditure per capita (TRY), 2004?09 18
Table 16: Chilled desserts, Turkey, forecast expenditure per capita (TRY), 2009?14 18
Table 17: Chilled desserts, Turkey, expenditure per capita ($), 2004?09 19
Table 18: Chilled desserts, Turkey, forecast expenditure per capita ($), 2009?14 19
Table 19: Chilled desserts, Turkey, consumption per capita (kg), 2004?09 20
Table 20: Chilled desserts, Turkey, forecast consumption per capita (kg), 2009?14 20
Table 21: Turkey population, by age group, 2004?09 (millions) 21
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 22
Table 23: Turkey population, by gender, 2004?09 (millions) 22
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 23
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 23
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 23
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 24
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 24
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Turkey consumer price index, 2004?09 (2000=100) 25
Table 32: Turkey consumer price index, 2009?14 (2000=100) 25
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